---
title: "Trend — primer - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/primer/trend"
last_updated: "2026-08-06T19:11:43.301Z"
locale: en
meta:
  description: "Niche score 46/100 · £1.2M/yr market · 1.8M searches/yr · £6.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £1.2M/yr market · 1.8M searches/yr · £6.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — primer - Flapen"
---

# **primer**

**Skip it**

Prices mostly outside the sweet spot ($3.34–$8.55) — this niche doesn't clear our bar today.

Market size 81Growth 22Conversion 91Competition 20Returns 100Price range 0Avg price 17Brand share 11Review moat 17Quality gap 58

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.2M**

£1.2M/yr · 1.8M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****17,965.43**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£6.02**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£3.34–£8.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend