---
title: "Pressed Powder — £50K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/pressed-powder"
last_updated: "2026-08-05T22:41:05.294Z"
locale: en
meta:
description: "Niche score 45/100 · £50K/yr market · 151K searches/yr · £6.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £50K/yr market · 151K searches/yr · £6.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pressed Powder — £50K/yr Amazon UK Niche (2026) - Flapen"
---
# **pressed powder**
**Skip it**
A small market ($50K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 22Conversion 60Competition 73Returns 99Price range 34Avg price 18Brand share 38Review moat 20Quality gap 53
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£2.23–£21.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,128.63**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.39**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£50K**
£50K/yr · 151K searches
According to Flapen's Amazon United Kingdom niche tracking, pressed powder is a £50K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pressed powder market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£51K–£64K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **71%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**330**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 76%
**Open market**
**15%**
- Rimmel40% - Maybelline15% - Max Factor13% - e.l.f.7% - L'Oreal Paris7% - Laura Geller Beauty3% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
18K13KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/pressed-powder/trend)
## **Top pressed powder search terms**
- **face powder compact**42K/yr-2.4%5.6% conv. - **foundation powder**38K/yr-10.7%3.5% conv. - **compact powder**31K/yr+10.1%2.2% conv. - **face powder for mature skin**24K/yr-13.4%6.5% conv. - **pressed powder foundation**6K/yr-22.9%2.9% conv. - **powder compact**6K/yr+0.2%2.9% conv. - **pressed powder compact**4K/yr-15.3%4.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/pressed-powder/search-terms)
## **Top pressed powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£5K15%£8K20%£10K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RIMMEL LONDON - Stay Matte Pressed Powder - Lightweight Oil Absorbing Smooth Non-Powdery Texture Lasting Up To 5hrs - For All Skin Types - Dermatologically Tested - Transparent - 14g**Rimmel**£2.89**4.6★54,981 rev](https://www.amazon.co.uk/dp/B004M9L0WW) [2**Rimmel Stay Matte Pressed Powder Silky Beige 14g**Rimmel**£3.04**4.6★54,981 rev](https://www.amazon.co.uk/dp/B006EHWDEE) [3**Rimmel London Lasting Finish Compact Foundation 001 Fair Porcelain 7g**Rimmel**£3.95**4.2★548 rev](https://www.amazon.co.uk/dp/B09N2YVY2Y) [4**Maybelline Fit Me Matte & Poreless Oil Control Setting Powder 130 Buff Beige**Maybelline**£4.81**4.4★1,475 rev](https://www.amazon.co.uk/dp/B076SJCCMP) [5**e.l.f. Prime & Stay Finishing Powder Lightweight Tinted Long Lasting Blurs Imperfections Smooths Fine Lines Controls Shine Sets Makeup Sheer 5g**e.l.f.**£3.23**4.2★21,878 rev](https://www.amazon.co.uk/dp/B01IM0LVFC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JML Mineral Magic Powder Makeup 3in1 - Pressed Face Powder Foundation that Covers Conceals Full Coverage Make Up Cover Fine Lines Corrects and Matches Skin Tone Blemishes Dark Circles Original**JML**£9.94**457 rev9mo ago](https://www.amazon.co.uk/dp/B0FXLWQ4PG) [**Rimmel Lasting Finish 25 HR Compact Foundation 001 Fair Porcelain Matte Buildable Coverage Powder-to-Cream Anti-Pollution Shields SPF 20 Hyaluronic Acid Waterproof Hides Imperfections**Rimmel**£4.93**834 rev2y ago](https://www.amazon.co.uk/dp/B0CXXY367T) [**Maybelline Powder Foundation Long-lasting 24H Wear Medium to Full Coverage Transfer Water & Sweat Resistant SuperStay 24H Hybrid Powder Foundation 03**Maybelline**£6.70**2,595 rev3y ago](https://www.amazon.co.uk/dp/B0BHSL4SCX) [**Rimmel London Lasting Finish Compact Foundation 001 Fair Porcelain 7g**Rimmel**£3.95**548 rev4y ago](https://www.amazon.co.uk/dp/B09N2YVY2Y) [**Max Factor Crème Puff Pressed Powder 41 Medium Beige 14g**Max Factor**£4.56**7,581 rev4y ago](https://www.amazon.co.uk/dp/B09N2Z6DBD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LAURA GELLER Baked Balance-n-Brighten Colour Correcting Powder Foundation (Light) Buildable Light to Medium Coverage Baked Foundation Demi-Matte Finish**Laura Geller Beauty**£14.93**4.2★**▲ 250%**](https://www.amazon.co.uk/dp/B01H1V7WQU) [**Rimmel Lasting Finish 25 HR Compact Foundation 001 Fair Porcelain Matte Buildable Coverage Powder-to-Cream Anti-Pollution Shields SPF 20 Hyaluronic Acid Waterproof Hides Imperfections**Rimmel**£4.93**4.5★**▲ 91%**](https://www.amazon.co.uk/dp/B0CXXY367T) [**Clinique Superpowder Double Face Powder Foundation Makeup**Clinique**£21.50**4.7★**▲ 84%**](https://www.amazon.co.uk/dp/B00021VLWS) [**Max Factor Crème Puff Pressed Powder 81 Truly Fair 14g**Max Factor**£5.00**4.5★**▲ 71%**](https://www.amazon.co.uk/dp/B09N2ZKBQG) [**Rimmel Stay Matte Pressed Powder Warm Beige 14g**Rimmel**£3.43**4.6★**▲ 63%**](https://www.amazon.co.uk/dp/B0046U6RKC)
**~~View all trending →~~**
## **What buyers say about pressed powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Fantastic price”*
**Quality-Overall**15%
*“Excellent product”*
**Coverage**14%
*“Brilliant coverage”*
**Suitability Combination Skin**9%
*“It allows the natural glow of my skin”*
**Color**6%
*“Perfect shade”*
**Advertised Vs Actual Product**4%
*“Does what it claims”*
**Soft Feel**4%
*“smooth look”*
**Weight Light**3%
*“Lightweight and feels good on the skin”*
**Ease Of Application**3%
*“Goes on nicely with an applicator”*
**Ease Of Use**3%
*“easy to blend”*
### **What buyers complain about **
**Color**15%
*“darker than expected”*
**Coverage**14%
*“not full coverage”*
**Value For Money**11%
*“Expensive”*
**Durability**4%
*“The item once I opened it today was totally smashed”*
**Allergies**3%
*“Allergic to it :”*
**Product Condition**3%
*“the item was opened showed it was used”*
**Texture/Consistency-Overall**3%
*“Not good, very chalky and chunky texture, unflattering on skin sticks to dry patches etc”*
**Quality-Overall**3%
*“Poor quality and damaged”*
**Moist/Dry**2%
*“Dry orange”*
**Thickness**2%
*“Its goes on really thick”*
### **Top return reasons **
**Color**51%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Functionality-Overall**5%
**Coverage**4%
**Product Condition**4%
**Weight Light**2%
**Suitability Combination Skin**2%
**Ease Of Use**2%
## **Common questions**
- **Is pressed powder profitable to sell on Amazon United Kingdom?**
- The niche generates £50K/yr across 38 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the pressed powder niche?**
- 13 brands and 330 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in pressed powder?**
- Top complaints mined from reviews: Color, Coverage, Value For Money. The return rate is 0.2%.
- **When does demand for pressed powder peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the pressed powder niche?**
- Listings span £2.23–£21.50; the average listing price is £6.39 (sweet spot $15–$100). The average incumbent carries 13,129 reviews — the moat a new listing must climb.
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