---
title: "Powder Sunscreen — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/powder-sunscreen"
last_updated: "2026-08-09T13:39:22.728Z"
locale: en
meta:
description: "Niche score 50/100 · £46K/yr market · 64K searches/yr. Prices mostly outside the sweet spot ($4.85–$8.54) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £46K/yr market · 64K searches/yr. Prices mostly outside the sweet spot ($4.85–$8.54) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Powder Sunscreen — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **powder sunscreen**
**Worth a look**
Shows demand growing +536.6% this quarter, but prices mostly outside the sweet spot ($4.85–$8.54) keeps it on the watch list.
Market size 12Growth 100Conversion 89Competition 6Returns 100Price range 0Avg price 19Brand share 9Review moat 83Quality gap 78
**Growth**
**Incredible****+536.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****342.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.87**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£46K**
£46K/yr · 64K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£4.85–£8.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, powder sunscreen is a £46K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **powder sunscreen market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **£27K–£34K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#217**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- HAWAIIAN Tropic63% - Yongst12% - LFCFBH11% - SarMee7% - LOPHE4% - Plyentorab3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — +536.6% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 31.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/powder-sunscreen/trend)
## **Top powder sunscreen search terms**
- **powder sunscreen**11K/yr+353.1%3.4% conv. - **spf powder**9K/yr+382.5%4.4% conv. - **powder sunscreen for scalp**9K/yr+971.1%5.9% conv. - **hawaiian tropic powder spf**5K/yr>1,000%11.5% conv. - **powder spf**5K/yr+652.3%5.9% conv. - **scalp sunscreen powder**5K/yr+650.0%8.4% conv. - **sunscreen powder**5K/yr+287.0%3.6% conv. - **spf powder for scalp**3K/yr>1,000%8.3% conv. - **hawaiian tropic powder**4K/yr+390.6%11.9% conv. - **scalp spf powder**3K/yr+662.8%7.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/powder-sunscreen/search-terms)
## **Top powder sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£9K40%£19K60%£28K80%£37K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hawaiian Tropic Mineral Protection Sunscreen Powder SPF 30 UVA plus UVB Protection Make Up Compatible Zinc Oxide Filters Water Resistant Vegan**HAWAIIAN Tropic**£7.88**4.1★2,070 rev](https://www.amazon.co.uk/dp/B09S6LWGMC) [2**Scalp Mineral Powder Sunscreen SPF 50 - Protect Face And Scalp Oil Control Setting Powder Lightweight Long-lasting Breathable And Suitable For All Skin Types**Yongst**£5.59**4.2★25 rev](https://www.amazon.co.uk/dp/B0F37Z3F82) [3**SarMee 2PCS Mineral Powder Sunscreen SPF 50 Powder Sunscreen for Scalp and Face Lasting Lightweight Breathable Oil Control (Ivory)**SarMee**£8.54**5.0★17 rev](https://www.amazon.co.uk/dp/B0GSVPS9W9) [4**LFCFBH SPF 50 Powder Sunscreen for Scalp Lasting Lightweight Breathable (8 g)**LFCFBH**£6.63**4.1★55 rev](https://www.amazon.co.uk/dp/B0D2HS5N4F) [5**LFCFBH 2PCS SPF 50 Mineral Powder Sunscreen for Scalp Powder for Face Oil Control Lasting Lightweight Breathable**LFCFBH**£8.11**4.0★42 rev](https://www.amazon.co.uk/dp/B0D5YH8S3P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SPF 50 Powder Sunscreen Scalp Sunscreen for Oil Control Brush on Mineral Powder Sunscreen for Face & Scalp Lightweight Breathable Natural Matte Finish 8 g (Pack of 1)**Plyentorab**£6.47**15 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ2P1N44) [**SarMee 2PCS Mineral Powder Sunscreen SPF 50 Powder Sunscreen for Scalp and Face Lasting Lightweight Breathable Oil Control (Ivory)**SarMee**£8.54**17 rev4mo ago](https://www.amazon.co.uk/dp/B0GSVPS9W9) [**Scalp Mineral Powder Sunscreen SPF 50 - Protect Face And Scalp Oil Control Setting Powder Lightweight Long-lasting Breathable And Suitable For All Skin Types**Yongst**£5.59**25 rev1y ago](https://www.amazon.co.uk/dp/B0F37Z3F82) [**Powder Sunscreen for Scalp 1Pcs SPF 50 Mineral Powder Sunscreen Brush for Face Oil Control Natural Matte Lasting Lightweight Breathable Sunscreen Setting Powder Suitable For All Types Of Skin**LOPHE**£4.85**172 rev2y ago](https://www.amazon.co.uk/dp/B0D926PCQ2) [**LFCFBH 2PCS SPF 50 Mineral Powder Sunscreen for Scalp Powder for Face Oil Control Lasting Lightweight Breathable**LFCFBH**£8.11**42 rev2y ago](https://www.amazon.co.uk/dp/B0D5YH8S3P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SPF 50 Powder Sunscreen Scalp Sunscreen for Oil Control Brush on Mineral Powder Sunscreen for Face & Scalp Lightweight Breathable Natural Matte Finish 8 g (Pack of 1)**Plyentorab**£6.47**4.8★**▲ 45%**](https://www.amazon.co.uk/dp/B0GZ2P1N44) [**SarMee 2PCS Mineral Powder Sunscreen SPF 50 Powder Sunscreen for Scalp and Face Lasting Lightweight Breathable Oil Control (Ivory)**SarMee**£8.54**5.0★**▲ 44%**](https://www.amazon.co.uk/dp/B0GSVPS9W9) [**Hawaiian Tropic Mineral Protection Sunscreen Powder SPF 30 UVA plus UVB Protection Make Up Compatible Zinc Oxide Filters Water Resistant Vegan**HAWAIIAN Tropic**£7.88**4.1★**— 0%**](https://www.amazon.co.uk/dp/B09S6LWGMC) [**LFCFBH SPF 50 Powder Sunscreen for Scalp Lasting Lightweight Breathable (8 g)**LFCFBH**£6.63**4.1★**— 1%**](https://www.amazon.co.uk/dp/B0D2HS5N4F) [**Scalp Mineral Powder Sunscreen SPF 50 - Protect Face And Scalp Oil Control Setting Powder Lightweight Long-lasting Breathable And Suitable For All Skin Types**Yongst**£5.59**4.2★**— 8%**](https://www.amazon.co.uk/dp/B0F37Z3F82)
**~~View all trending →~~**
## **What buyers say about powder sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Happy with the price too”*
**Ease Of Application**13%
*“Easy application and doors what it says on the tin”*
**Quality-Overall**11%
*“Great product”*
**Protection**11%
*“Good protection”*
**Hair Growth**7%
*“leaves your hair feeling fine and not greasy”*
**Advertised Vs Actual Product**7%
*“As described”*
**Smell**7%
*“Smells nice and is convenient for topping up SPF over makeup. and helping to mattify in the purpose”*
**Suitability Hot Weather**7%
*“Great for hairline”*
**Ease Of Use**4%
*“Easy to use”*
**Oily/Greasy**4%
*“Controls oil, protects scalp, matte finish”*
### **What buyers complain about **
**Value For Money**17%
*“Very poorly made for the price”*
**Ease Of Use**15%
*“will not screw on so not at all usable”*
**Residue**11%
*“Lost most of the powder to the floor”*
**Quality-Overall**11%
*“Very poorly made for the price”*
**Functionality-Overall**9%
*“Didnt work”*
**Size-Overall**6%
*“Smaller than expected”*
**Brush Quality**4%
*“Had to send it back as the product would even come out of the brush”*
**Ease Of Application**4%
*“Hard to apply due to hardly any powder getting into the brush itself”*
**Strength**4%
*“And just a flimsy product”*
**Coverage**4%
*“its hard to apply enough product to truly get full SPF 30 protection”*
### **Top return reasons **
**Functionality-Overall**30%
**Leak-Proof**19%
**Defective Material/Parts**9%
**Quality-Overall**7%
**Ease Of Application**7%
**Dispensing Mechanism**6%
**Advertised Vs Actual Product**6%
**Color**4%
**Suitability Short Hair**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is powder sunscreen profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +536.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the powder sunscreen niche?**
- 6 brands and 35 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in powder sunscreen?**
- Top complaints mined from reviews: Value For Money, Ease Of Use, Residue. The return rate is 0.1%.
- **When does demand for powder sunscreen peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 31.1× the quietest.
- **What does it cost to enter the powder sunscreen niche?**
- Listings span £4.85–£8.54; the average listing price is £6.87 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.
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