---
title: "Search terms — pomade - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/pomade/search-terms"
last_updated: "2026-08-09T19:26:51.618Z"
locale: en
meta:
  description: "Niche score 56/100 · £537K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £537K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pomade - Flapen"
---

# **pomade**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 38Conversion 81Competition 33Returns 99Price range 70Avg price 58Brand share 37Review moat 32Quality gap 65

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£6.94–£34.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£537K**

£537K/yr · 497K searches

**Avg price**

**Good****£12.90**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+10.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,274.67**

avg incumbent reviews — the moat a new listing must climb

## Search terms