---
title: "Pomade for Women — £58K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/pomade-for-women"
last_updated: "2026-08-09T23:30:20.702Z"
locale: en
meta:
description: "Niche score 37/100 · £58K/yr market · 33K searches/yr · £8.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £58K/yr market · 33K searches/yr · £8.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pomade for Women — £58K/yr Amazon UK Niche (2026) - Flapen"
---
# **pomade for women**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 40Conversion 100Competition 6Returns 100Price range 0Avg price 24Brand share 0Review moat 60Quality gap 42
**Conversion**
**Incredible****20.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,099.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+11.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.47**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£58K**
£58K/yr · 33K searches
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£6.48–£13.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pomade for women is a £58K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pomade for women market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£51K–£68K**
- units × avg price
- **Conversion rate**
- **20.6%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **43%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Black and White84% - Mobsters Pomade9% - Osmo4% - Wella Professionals4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.
1K750Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/pomade-for-women/trend)
## **Top pomade for women search terms**
- **black and white hair wax**14K/yr+54.5%20.7% conv. - **pomade for women**10K/yr-14.3%2.4% conv. - **black and white hair pomade**5K/yr-10.1%21.1% conv. - **black and white pomade**4K/yr+8.5%17.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/pomade-for-women/search-terms)
## **Top pomade for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£12K40%£23K60%£35K80%£46K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black and White Pluko Hair Dressing Pomade 200g**Black and White**£7.40**4.5★4,121 rev](https://www.amazon.co.uk/dp/B000P1VLLG) [2**Black and White Pluko Hair Dressing Pomade 200ml **TWIN PACK** by BLACK&WHITE**Black and White**£13.15**4.7★813 rev](https://www.amazon.co.uk/dp/B01D0SGX22) [3**Mobsters Pomade for Women Strong Hold Water Based Deluxe Matt Finish Hair Wax Pro Salon Use Large 150ml Tin Special Edition (The Duchess)**Mobsters Pomade**£7.32**4.2★2,062 rev](https://www.amazon.co.uk/dp/B07QB14NJX) [4**BLACK & WHITE WAX POMADE 50ml**Black and White**£6.48**4.6★37 rev](https://www.amazon.co.uk/dp/B00V15WB82) [5**Black and White Lite Pomade 200ml**Black and White**£7.32**4.4★375 rev](https://www.amazon.co.uk/dp/B00M97GA88)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Osmo Elite Pomade | Water-based with Satin Finish | Mouldable | Slick back or Height | 100ml.**Osmo**£8.41**27 rev1y ago](https://www.amazon.co.uk/dp/B0F38JN8W5) [**Mobsters Pomade for Women Strong Hold Water Based Deluxe Matt Finish Hair Wax Pro Salon Use Large 150ml Tin Special Edition (The Duchess)**Mobsters Pomade**£7.32**2,062 rev6y ago](https://www.amazon.co.uk/dp/B07QB14NJX) [**Wella Professionals EIMI Just Brilliant Hair Styling Pomade with Anti-Frizz Effect and Heat Protection Hold Level 1 75 ml**Wella Professionals**£9.21**259 rev7y ago](https://www.amazon.co.uk/dp/B07HZSD3PH) [**BLACK & WHITE WAX POMADE 50ml**Black and White**£6.48**37 rev11y ago](https://www.amazon.co.uk/dp/B00V15WB82) [**Black and White Pluko Hair Dressing Pomade 200ml **TWIN PACK** by BLACK&WHITE**Black and White**£13.15**813 rev14y ago](https://www.amazon.co.uk/dp/B01D0SGX22)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Osmo Elite Pomade | Water-based with Satin Finish | Mouldable | Slick back or Height | 100ml.**Osmo**£8.41**4.5★**▲ 74%**](https://www.amazon.co.uk/dp/B0F38JN8W5) [**Mobsters Pomade for Women Strong Hold Water Based Deluxe Matt Finish Hair Wax Pro Salon Use Large 150ml Tin Special Edition (The Duchess)**Mobsters Pomade**£7.32**4.2★**▲ 12%**](https://www.amazon.co.uk/dp/B07QB14NJX) [**Black and White Pluko Hair Dressing Pomade 200g**Black and White**£7.40**4.5★**— 7%**](https://www.amazon.co.uk/dp/B000P1VLLG) [**Wella Professionals EIMI Just Brilliant Hair Styling Pomade with Anti-Frizz Effect and Heat Protection Hold Level 1 75 ml**Wella Professionals**£9.21**4.6★**— 5%**](https://www.amazon.co.uk/dp/B07HZSD3PH) [**Black and White Pluko Hair Dressing Pomade 200ml **TWIN PACK** by BLACK&WHITE**Black and White**£13.15**4.7★**▼ 12%**](https://www.amazon.co.uk/dp/B01D0SGX22)
**~~View all trending →~~**
## **What buyers say about pomade for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent product”*
**Value For Money**16%
*“Excellent value”*
**Smell**12%
*“Non sticky and no scent that I can smell,its perfect for my hair type”*
**Suitability Straight Hair**11%
*“Perfect for my hair”*
**Hair Styling**9%
*“Its a great hair product”*
**Advertised Vs Actual Product**8%
*“does the job”*
**Hair Growth**5%
*“Love this stops my hair from going frizzy”*
**Soft Feel**3%
*“Very soft wax”*
**Ease Of Cleaning**3%
*“washes out easily”*
**Thickness**3%
*“quite thick so use sparingly on damp hair to keep control easily”*
### **What buyers complain about **
**De-Grease**33%
*“Greasy and awful”*
**Oily/Greasy**21%
*“Had to apply a lot for it to do anything close to holding and as a result my hair just looks shiny and greasy”*
**Smell**14%
*“Horrible smell, not masculine at all”*
**Value For Money**14%
*“A while ago this stuff was very expensive”*
**Suitability Long Hair**7%
*“Do not recommend this at all if your hair is slightly thick or isn't short”*
**Ease Of Cleaning**5%
*“difficult to wash out”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is pomade for women profitable to sell on Amazon United Kingdom?**
- The niche generates £58K/yr across 7 tracked products. 90-day search growth is +11.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the pomade for women niche?**
- 4 brands and 53 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pomade for women?**
- Top complaints mined from reviews: De-Grease, Oily/Greasy, Smell. The return rate is 0.0%.
- **When does demand for pomade for women peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the pomade for women niche?**
- Listings span £6.48–£13.15; the average listing price is £8.47 (sweet spot $15–$100). The average incumbent carries 1,099 reviews — the moat a new listing must climb.
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