---
title: "Trend — polar hair dye shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/polar-hair-dye-shampoo/trend"
last_updated: "2026-08-09T18:49:58.939Z"
locale: en
meta:
  description: "Niche score 56/100 · £151K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £151K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — polar hair dye shampoo - Flapen"
---

# **polar hair dye shampoo**

**Worth a look**

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 60Conversion 27Competition 55Returns 96Price range 23Avg price 50Brand share 59Review moat 52Quality gap 98

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+36.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,439.21**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£12.02**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£151K**

£151K/yr · 584K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****£7.67–£17.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")

## Trend