---
title: "Polar Hair Dye Shampoo — £151K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/polar-hair-dye-shampoo"
last_updated: "2026-08-09T15:17:36.008Z"
locale: en
meta:
description: "Niche score 56/100 · £151K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £151K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Polar Hair Dye Shampoo — £151K/yr Amazon UK Niche (2026) - Flapen"
---
# **polar hair dye shampoo**
**Worth a look**
Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 60Conversion 27Competition 55Returns 96Price range 23Avg price 50Brand share 59Review moat 52Quality gap 98
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+36.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,439.21**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.02**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£151K**
£151K/yr · 584K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£7.67–£17.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, polar hair dye shampoo is a £151K/yr Amazon United Kingdom market (584K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **polar hair dye shampoo market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£150K–£180K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#613**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **86%**
- **Out of stock**
- **38.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**25%**
- Cerioll18% - MZJKPA18% - SEMECOMER13% - Kirafairy13% - Comioke8% - Rakiuty6%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +36.4% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/polar-hair-dye-shampoo/trend)
## **Top polar hair dye shampoo search terms**
- **polar hair dye shampoo**353K/yr+29.1%1.6% conv. - **polar haircare**45K/yr+89.4%0.9% conv. - **polar shampoo**63K/yr+12.7%1.1% conv. - **polar hair colour**16K/yr+183.1%0.7% conv. - **polar hair dye**20K/yr+8.2%1.2% conv. - **polar hair care**16K/yr+44.8%1.2% conv. - **polar hair dye shampoo black**7K/yr+184.5%2.0% conv. - **polar hair dye shampoo medium brown**7K/yr+120.5%1.6% conv. - **polar hair dye shampoo light brown**5K/yr+63.3%3.4% conv. - **polar shampoo dark brown**7K/yr+45.1%3.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/polar-hair-dye-shampoo/search-terms)
## **Top polar hair dye shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£12K12%£18K16%£24K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hair Dye Shampoo Dark Brown Hair Dye Shampoo to Cover Grey Hairs Instant 3-in-1 Haircare Shampoos Hair-dye Nourishing Formula for Vibrant Long-Lasting Results At-Home Hairs Coloring**SEMECOMER**£10.49**3.5★42 rev](https://www.amazon.co.uk/dp/B0FGXJZ9RS) [2**Hair Shampoo Care Hair Dye Shampoo Instant Hairs Dyes Shampoos 3 in 1 Instant Hairs Dyes Shampoos Permanent Ha/ir Dye Sham-poo for Men and Women Sham/poos Hair-dye (Black)**Cerioll**£12.18**2.9★31 rev](https://www.amazon.co.uk/dp/B0GX14WL77) [3**200ml Dark Brown Pol/ar Hair Dye Shampoo Po/lar Instant Dye Shampoo 3 in 1 Hair Colour Sham/poo Quick Coloring Pol/ar Sham/poo Dark Brown Cover Grey Hairs Safe Non-Irritating Haircare for Men&Women**MZJKPA**£12.72**3.4★19 rev](https://www.amazon.co.uk/dp/B0FLDZVPR6) [4**Hair Dye Shampoo Dark Brown Instant Dye Shampoo Hair Colour Shampoo for Grey Hair 3 in 1 Semi Permanent Hair Dye Anti Grey Temporary Hair Dye(Dark Brown)**Kirafairy**£13.83**3.2★38 rev](https://www.amazon.co.uk/dp/B0GMGQ2B2R) [5**Hair Shampoo Care Instant Hair Dyes Shampoo 3 in 1 Instant Hairs Dye Shampoos Permanent Hairs Dye Shampoos for Men and Women (Dark Brown)**Rakiuty**£13.29**4.4★6 rev](https://www.amazon.co.uk/dp/B0GZZ7ML3W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hair Dye Shampoo Hair Colour Shampoo Care Instant Dye Sh-ampoo H-air D-ye Sham-poo Natural Plant Ha-ir Dy-e Sha-mpoo 3 In 1 H-air Dy-e Permanent Colour Sham-poo to Cover Grey Ha-ir (Dark Brown)**ChicNana**£13.28**20 rev1mo ago](https://www.amazon.co.uk/dp/B0H38Y7KPY) [**Hair Shampoo Care Instant Hair Dyes Shampoo 3 in 1 Instant Hairs Dye Shampoos Permanent Hairs Dye Shampoos for Men and Women (Dark Brown)**Rakiuty**£13.29**6 rev2mo ago](https://www.amazon.co.uk/dp/B0GZZ7ML3W) [**Hair Shampoo Care Hair Dye Shampoo Instant Hairs Dyes Shampoos 3 in 1 Instant Hairs Dyes Shampoos Permanent Ha/ir Dye Sham-poo for Men and Women Sham/poos Hair-dye (Medium Brown)**Cerioll**£11.87**31 rev2mo ago](https://www.amazon.co.uk/dp/B0GYHTRRHY) [**Hair Shampoo Care Hair Dye Shampoo Instant Hairs Dyes Shampoos 3 in 1 Instant Hairs Dyes Shampoos Permanent Ha/ir Dye Sham-poo for Men and Women Sham/poos Hair-dye (Black)**Cerioll**£12.18**31 rev3mo ago](https://www.amazon.co.uk/dp/B0GX14WL77) [**Hair Dye Shampoo Dark Brown Instant Dye Shampoo Hair Colour Shampoo for Grey Hair 3 in 1 Semi Permanent Hair Dye Anti Grey Temporary Hair Dye(Dark Brown)**Kirafairy**£13.83**38 rev5mo ago](https://www.amazon.co.uk/dp/B0GMGQ2B2R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hair Shampoo Care Instant Hair Dyes Shampoo 3 in 1 Instant Hairs Dye Shampoos Permanent Hairs Dye Shampoos for Men and Women (Dark Brown)**Rakiuty**£13.29**4.4★**▲ 62%**](https://www.amazon.co.uk/dp/B0GZZ7ML3W) [**Hair Shampoo Care Hair Dye Shampoo Instant Hairs Dyes Shampoos 3 in 1 Instant Hairs Dyes Shampoos Permanent Ha/ir Dye Sham-poo for Men and Women Sham/poos Hair-dye (Black)**Cerioll**£12.18**2.9★**▲ 62%**](https://www.amazon.co.uk/dp/B0GX14WL77) [**Hair Shampoo Care Hair Dye Shampoo Instant Hairs Dyes Shampoos 3 in 1 Instant Hairs Dyes Shampoos Permanent Ha/ir Dye Sham-poo for Men and Women Sham/poos Hair-dye (Medium Brown)**Cerioll**£11.87**2.9★**▲ 62%**](https://www.amazon.co.uk/dp/B0GYHTRRHY) [**Hair Dye Shampoo Hair Colour Shampoo Care Instant Dye Sh-ampoo H-air D-ye Sham-poo Natural Plant Ha-ir Dy-e Sha-mpoo 3 In 1 H-air Dy-e Permanent Colour Sham-poo to Cover Grey Ha-ir (Dark Brown)**ChicNana**£13.28**3.8★**▲ 61%**](https://www.amazon.co.uk/dp/B0H38Y7KPY) [**RILSIC Chestnut Brown Hair Dye Shampoo 3 IN 1 Herbal Instant Hair Color Shampoo for Women Men - Hair Colour Shampoo Grey Hair Coverage Black Hair Dye Coloring in Minutes (500ML)**RILSIC**£9.19**5.0★**▲ 61%**](https://www.amazon.co.uk/dp/B0GGBYH8WG)
**~~View all trending →~~**
## **What buyers say about polar hair dye shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“Great colour”*
**Quality-Overall**12%
*“Amazing product with great results”*
**Ease Of Use**12%
*“Easy to use”*
**Coverage**8%
*“Good coverage”*
**Value For Money**6%
*“Good value”*
**Smell**5%
*“Doesnt smell terrible either”*
**Ease Of Application**5%
*“Ease of application”*
**Advertised Vs Actual Product**5%
*“Just what I needed”*
**Suitability Colored Hair**4%
*“Really good better than any hair dye”*
**Efficiency**4%
*“Extremely effective”*
### **What buyers complain about **
**Color**26%
*“Bad colour”*
**Functionality-Overall**8%
*“it doesnt do what it says”*
**Suitability Colored Hair**7%
*“Hair dye”*
**Allergies**6%
*“They instantly started itching”*
**Smell**4%
*“the smell is absolutely vile”*
**Quality-Overall**4%
*“certainly not as good as it has”*
**Value For Money**3%
*“Some may say the product is a bit expensive”*
**Coverage**2%
*“No coverage at all”*
**Hair Related**2%
*“This has ruined my hair”*
**Advertised Vs Actual Product**2%
*“Misleading”*
### **Top return reasons **
**Color**26%
**Functionality-Overall**14%
**Advertised Vs Actual Product**9%
**Suitability Colored Hair**9%
**Leak-Proof**8%
**Ingredients-Overall**4%
**Quality-Overall**3%
**Motor Power**3%
**Damage/Burn Hair**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is polar hair dye shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £151K/yr across 29 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is +36.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the polar hair dye shampoo niche?**
- 16 brands and 17 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in polar hair dye shampoo?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.8%.
- **When does demand for polar hair dye shampoo peak?**
- Demand peaks in Jan; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the polar hair dye shampoo niche?**
- Listings span £7.67–£17.14; the average listing price is £12.02 (sweet spot $15–$100). The average incumbent carries 1,439 reviews — the moat a new listing must climb.
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