---
title: "Platinum Blonde Hair Dye — £27K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/platinum-blonde-hair-dye"
last_updated: "2026-08-05T22:33:45.342Z"
locale: en
meta:
description: "Niche score 41/100 · £27K/yr market · 101K searches/yr · £6.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £27K/yr market · 101K searches/yr · £6.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Platinum Blonde Hair Dye — £27K/yr Amazon UK Niche (2026) - Flapen"
---
# **platinum blonde hair dye**
**Skip it**
Prices mostly outside the sweet spot ($3.70–$10.52) — this niche doesn't clear our bar today.
Market size 7Growth 21Conversion 48Competition 64Returns 100Price range 0Avg price 19Brand share 28Review moat 24Quality gap 73
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,148.77**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.97**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£27K**
£27K/yr · 101K searches
**Price range**
**Bad****£3.70–£10.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, platinum blonde hair dye is a £27K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **platinum blonde hair dye market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£35K–£42K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**105**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 85%
**Open market**
**9%**
- L'Oreal Paris41% - LIVE23% - Jerome Russell16% - Knight & Wilson4% - Garnier4% - Smart Beauty3% - Open — no brand owns it (6 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 14 weeks — -8.8% search growth over the last 90 days.
2K2KApr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/platinum-blonde-hair-dye/trend)
## **Top platinum blonde hair dye search terms**
- **platinum blonde hair dye**42K/yr-2.4%4.0% conv. - **white blonde hair dye**9K/yr-4.8%2.7% conv. - **loreal blonde hair dye**11K/yr-16.0%3.4% conv. - **ice blonde hair dye**9K/yr-5.8%4.0% conv. - **platinum hair dye**6K/yr+7.6%3.0% conv. - **silver blonde hair dye**7K/yr-11.3%2.9% conv. - **loreal hair dye blonde**7K/yr-30.9%2.6% conv. - **loreal excellence hair dye blonde**5K/yr+0.9%3.7% conv. - **loreal preference hair dye blonde**5K/yr-43.2%2.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/platinum-blonde-hair-dye/search-terms)
## **Top platinum blonde hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£2K12%£3K16%£4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf LIVE Intense Colour B15 Platinum Blonde Long-lasting Permanent Blonde Hair Dye Iconic Blondes on Lighter Hair With Extra No-Brassiness Gloss**LIVE**£5.59**4.4★854 rev](https://www.amazon.co.uk/dp/B0G36WHVDQ) [2**LOreal Paris Preference Hair Dye Luminous Permanent Rich Hair Colour Long Lasting Brilliance Achieve Radiant Salon-Inspired Results Shade: Extreme Platinum**L'Oreal Paris**£8.51**4.4★9,637 rev](https://www.amazon.co.uk/dp/B00A6O8GAG) [3**Jerome Russell Bblonde Brighten & Repair ICE WHITE Toner | 150ml**Jerome Russell**£6.52**4.1★1,495 rev](https://www.amazon.co.uk/dp/B08P457Q6V) [4**LOreal Paris Preference Hair Dye Luminous Permanent Rich Hair Colour Long Lasting Brilliance Achieve Radiant Salon-Inspired Results Shade: 11.11 Venice**L'Oreal Paris**£8.36**4.4★9,637 rev](https://www.amazon.co.uk/dp/B0756HY2NL) [5**Jerome Russell Bblonde Permanent ICE BLONDE Hair Toner | 11.12 | Formulated with Brazil Nut Oil for Natural Depth & Shine | Vibrant Icy Blonde Shades**Jerome Russell**£6.36**3.9★416 rev](https://www.amazon.co.uk/dp/B09VCDF8VW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Excellence Age Perfect Nudes Permanent Hair Colour for Mature Hair No Ammonia Triple Care Routine with Micro-Keratin 100% Grey Coverage 8.13 Natural Beige Blonde**L'Oreal Paris**£9.92**16 rev4mo ago](https://www.amazon.co.uk/dp/B0GPRWLZN8) [**Schwarzkopf LIVE Intense Colour B15 Platinum Blonde Long-lasting Permanent Blonde Hair Dye Iconic Blondes on Lighter Hair With Extra No-Brassiness Gloss**LIVE**£5.59**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G36WHVDQ) [**Schwarzkopf LIVE Intense Bleach 00A Absolute Platinum Hair Lightener Intense Bleach for up to 8 Levels of Lift with HaptiQ Anti-Damage System Anti-Yellow Effect**LIVE**£5.44**47 rev6mo ago](https://www.amazon.co.uk/dp/B0G39JTVGB) [**Schwarzkopf LIVE Intense Colour B11 Frosty Blonde Long-lasting Permanent Blonde Hair Dye For Lighter Hair With Extra No-Brassiness Gloss**LIVE**£5.93**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G3686NF1) [**Schwarzkopf Creme Supreme L1++ Extreme Lightner Plus Permanent Hair Lightener Caring Lightener for Hair with 3-Step Bonding System Against Damage Neutralises Yellow Tones**Creme supreme**£8.50**226 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MWD1F1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf LIVE Intense Bleach 00A Absolute Platinum Hair Lightener Intense Bleach for up to 8 Levels of Lift with HaptiQ Anti-Damage System Anti-Yellow Effect**LIVE**£5.44**4.4★**▲ 217%**](https://www.amazon.co.uk/dp/B0G39JTVGB) [**LOreal Paris Excellence Age Perfect Nudes Permanent Hair Colour for Mature Hair No Ammonia Triple Care Routine with Micro-Keratin 100% Grey Coverage 8.13 Natural Beige Blonde**L'Oreal Paris**£9.92**4.3★**▲ 180%**](https://www.amazon.co.uk/dp/B0GPRWLZN8) [**Schwarzkopf LIVE Intense Colour B15 Platinum Blonde Long-lasting Permanent Blonde Hair Dye Iconic Blondes on Lighter Hair With Extra No-Brassiness Gloss**LIVE**£5.59**4.4★**▲ 160%**](https://www.amazon.co.uk/dp/B0G36WHVDQ) [**Schwarzkopf LIVE Intense Colour B11 Frosty Blonde Long-lasting Permanent Blonde Hair Dye For Lighter Hair With Extra No-Brassiness Gloss**LIVE**£5.93**4.4★**▲ 135%**](https://www.amazon.co.uk/dp/B0G3686NF1) [**LOréal Paris Hair Dye Permanent Hair Color Cool Silver Pure White Excellence Universal Nudes No Ammonia Home Hair Colour with Hyaluronic Acid & Micro-Keratin Up to 100% Grey Coverage**L'Oreal Paris**£7.01**4.1★**▲ 126%**](https://www.amazon.co.uk/dp/B0DGQR29RV)
**~~View all trending →~~**
## **What buyers say about platinum blonde hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“Good colour”*
**Quality-Overall**9%
*“Excellent product”*
**Suitability Colored Hair**8%
*“Works well on dark hair”*
**Value For Money**7%
*“Good selling”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“does exactly what it says”*
**Coverage**4%
*“Covers well”*
**Hair Styling**3%
*“And my hair actually felt lovely”*
**Soft Feel**3%
*“soft and shiny”*
**Ease Of Application**3%
*“Easy application”*
### **What buyers complain about **
**Color**25%
*“bit darker than that”*
**Suitability Colored Hair**23%
*“Worst hair dye ever”*
**Functionality-Overall**12%
*“Didn't work”*
**Value For Money**5%
*“Waste of time and money”*
**Damage/Burn Hair**4%
*“Hair bleach”*
**Hair Related**3%
*“It has ruined my hair”*
**Coverage**2%
*“Poor cover of grey”*
**Advertised Vs Actual Product**2%
*“Very misleading”*
**Quality-Overall**2%
*“Decent Gloss, But Icy Pearl Effect Fell Short”*
**Smell**1%
*“Stinks to high heaven with very questionable results - Schwarzkopf LIVE Intense Bleach 00A”*
### **Top return reasons **
**Color**100%
## **Common questions**
- **Is platinum blonde hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £27K/yr across 35 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the platinum blonde hair dye niche?**
- 12 brands and 105 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in platinum blonde hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- **What does it cost to enter the platinum blonde hair dye niche?**
- Listings span £3.70–£10.52; the average listing price is £6.97 (sweet spot $15–$100). The average incumbent carries 5,149 reviews — the moat a new listing must climb.
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