---
title: "Search terms — plantur 39 shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/plantur-39-shampoo/search-terms"
last_updated: "2026-08-09T23:37:50.300Z"
locale: en
meta:
  description: "Niche score 54/100 · £859K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £859K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — plantur 39 shampoo - Flapen"
---

# **plantur 39 shampoo**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 75Growth 24Conversion 78Competition 44Returns 99Price range 58Avg price 79Brand share 0Review moat 42Quality gap 60

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£16.72**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£859K**

£859K/yr · 654K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£8.90–£23.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,308.7**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms