---
title: "Plantur 39 Shampoo — £859K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/plantur-39-shampoo"
last_updated: "2026-08-09T22:28:19.862Z"
locale: en
meta:
description: "Niche score 54/100 · £859K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £859K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Plantur 39 Shampoo — £859K/yr Amazon UK Niche (2026) - Flapen"
---
# **plantur 39 shampoo**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 75Growth 24Conversion 78Competition 44Returns 99Price range 58Avg price 79Brand share 0Review moat 42Quality gap 60
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.72**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£859K**
£859K/yr · 654K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£8.90–£23.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,308.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, plantur 39 shampoo is a £859K/yr Amazon United Kingdom market (654K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plantur 39 shampoo market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£836K–£1.0M**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#226**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **5%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Plantur 3992% - Plantur 216% - WATERMANS2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/plantur-39-shampoo/trend)
## **Top plantur 39 shampoo search terms**
- **plantur 39 shampoo**310K/yr-32.1%6.2% conv. - **plantur**69K/yr+144.8%3.9% conv. - **plantur 39 shampoo and conditioner**96K/yr-5.5%10.9% conv. - **plantur 39**77K/yr-32.2%5.1% conv. - **plantur shampoo**26K/yr+154.8%4.6% conv. - **plantir39 shampoo**13K/yr+33.5%7.6% conv. - **plantur shampoo for women**6K/yr+222.2%5.1% conv. - **planter shampoo**5K/yr+233.3%5.3% conv. - **plantar shampoo**5K/yr+123.9%5.5% conv. - **caffeine shampoo women**10K/yr-3.4%3.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/plantur-39-shampoo/search-terms)
## **Top plantur 39 shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£86K20%£172K30%£258K40%£344K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Plantur 39 Caffeine Shampoo and Conditioner Set Prevents and Reduces Hair Loss | For Fine Brittle Hair | Unique Galenic Formula Supports Hair Growth | Set of 250ml Shampoo and 150ml Conditioner**Plantur 39**£16.99**4.6★3,198 rev](https://www.amazon.co.uk/dp/B087R7XTDZ) [2**Plantur DMG Clinical Shampoo 250ml Patented DMG Formula for Thinning Hair | Clinically Tested | Supports Scalp Microcirculation | Reduces Hair Loss***Plantur 39**£18.39**4.6★84 rev](https://www.amazon.co.uk/dp/B0GZ46J34K) [3**Plantur 39 Caffeine Shampoo Prevents and Reduces Hair Loss 2x 250ml | For Fine Brittle Hair | Unique Galenic Formula Supports Hair Growth | Women Hair Care Made in Germany**Plantur 39**£17.92**4.6★1,095 rev](https://www.amazon.co.uk/dp/B07PMCNRKV) [4**Plantur 39 Caffeine Shampoo and Conditioner Set Prevents and Reduces Hair Loss | For Coloured Stressed Hair | Unique Galenic Formula Supports Hair Growth | Set of 250ml Shampoo and 150ml Conditioner**Plantur 39**£16.94**4.6★2,287 rev](https://www.amazon.co.uk/dp/B0748CMB9H) [5**Plantur 39 Phyto caffeine shampoo colour brown 250 ml plus conditioner 150 ml for deeper brown against menopausal hair loss.**Plantur 39**£18.03**4.4★3,464 rev](https://www.amazon.co.uk/dp/B076GNGHPN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Plantur DMG Clinical Scalp Serum 125ml | Patented DMG Leave-In Formula | Clinically Tested for Thinning Hair | Supports Scalp Microcirculation | Reduces Hair Loss* | Promotes Hair Growth**Plantur 39**£18.43**23 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ4H5MZ1) [**Plantur DMG Clinical Shampoo 250ml Patented DMG Formula for Thinning Hair | Clinically Tested | Supports Scalp Microcirculation | Reduces Hair Loss***Plantur 39**£18.39**84 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ46J34K) [**Plantur 39 Anti-Grey effect 5.6-DHI & Caffeine Set | Shampoo and Conditioner 200ml + 150 ml | Gradually Darker and Stronger Hair | Controlled concealing of grey hairs | Supports natural hair growth**Plantur 39**£18.64**167 rev1y ago](https://www.amazon.co.uk/dp/B0DSJBPFSV) [**Plantur 39 Anti-Grey effect 5.6-DHI & Caffeine Shampoo 200ml | Gradually Darker and Stronger Hair | Controlled concealing of grey hairs | Supports natural hair growth**Plantur 39**£14.94**1,094 rev2y ago](https://www.amazon.co.uk/dp/B0D4DWFDWH) [**Plantur 39 Caffeine Shampoo Prevents and Reduces Hair Loss 2x 250ml | For Couloured and Stressed Hair | Unique Galenic Formula Supports Hair Growth | Women Hair Care Made in Germany**Plantur 39**£17.80**801 rev4y ago](https://www.amazon.co.uk/dp/B07PPH1R16)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Plantur DMG Clinical Scalp Serum 125ml | Patented DMG Leave-In Formula | Clinically Tested for Thinning Hair | Supports Scalp Microcirculation | Reduces Hair Loss* | Promotes Hair Growth**Plantur 39**£18.43**4.2★**▲ 402%**](https://www.amazon.co.uk/dp/B0GZ4H5MZ1) [**Plantur DMG Clinical Shampoo 250ml Patented DMG Formula for Thinning Hair | Clinically Tested | Supports Scalp Microcirculation | Reduces Hair Loss***Plantur 39**£18.39**4.6★**▲ 399%**](https://www.amazon.co.uk/dp/B0GZ46J34K) [**Plantur 39 Anti-Grey effect 5.6-DHI & Caffeine Set | Shampoo and Conditioner 200ml + 150 ml | Gradually Darker and Stronger Hair | Controlled concealing of grey hairs | Supports natural hair growth**Plantur 39**£18.64**3.8★**▲ 65%**](https://www.amazon.co.uk/dp/B0DSJBPFSV) [**Plantur 39 Phyto-Caffeine Hyaluron Shampoo 250 ml**Plantur 39**£19.73**4.1★**▲ 31%**](https://www.amazon.co.uk/dp/B082L4CLKH) [**Watermans Grow Me Hair Growth Shampoo - Not just a Caffeine Shampoo we include Biotin Argan Oil Rosemary Niacinamide. Hair Thickening Treatment for Women & Men with progressed thinning.**WATERMANS**£11.11**4.2★**▲ 22%**](https://www.amazon.co.uk/dp/B00Q59B4UK)
**~~View all trending →~~**
## **What buyers say about plantur 39 shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**17%
*“Grow me hair”*
**Quality-Overall**14%
*“Happy with product”*
**Smell**10%
*“clean scent”*
**Value For Money**7%
*“Good value for money”*
**Soft Feel**6%
*“very soft”*
**Advertised Vs Actual Product**4%
*“As described”*
**Lather**4%
*“It lathers well”*
**Suitability Straight Hair**3%
*“It really suits my hair”*
**Thickness**3%
*“This makes my hair feel thicker”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Value For Money**14%
*“Not worth it”*
**Functionality-Overall**8%
*“Didn't work for me”*
**Hair Related**5%
*“not seen much effect on hair yet”*
**Smell**5%
*“Smell is awful”*
**Moist/Dry**5%
*“It made my hair feel dry”*
**Thickness**4%
*“thicker than I expected”*
**Language Issues**4%
*“Unfortunately I cannot read German”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions Not in English”*
**Quality-Overall**3%
*“Not good not worth it”*
**Allergies**3%
*“Skin reaction”*
### **Top return reasons **
**Leak-Proof**29%
**Suitability Colored Hair**12%
**Suitability Short Hair**8%
**Moist/Dry**7%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Ingredients-Overall**4%
**Functionality-Overall**3%
**Color**3%
**Quality-Overall**2%
## **Common questions**
- **Is plantur 39 shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £859K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the plantur 39 shampoo niche?**
- 3 brands and 50 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in plantur 39 shampoo?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Hair Related. The return rate is 0.2%.
- **When does demand for plantur 39 shampoo peak?**
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the plantur 39 shampoo niche?**
- Listings span £8.90–£23.47; the average listing price is £16.72 (sweet spot $15–$100). The average incumbent carries 2,309 reviews — the moat a new listing must climb.
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