---
title: "Pink Shampoo — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/pink-shampoo"
last_updated: "2026-08-09T15:52:29.155Z"
locale: en
meta:
description: "Niche score 47/100 · £63K/yr market · 231K searches/yr · £9.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £63K/yr market · 231K searches/yr · £9.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Shampoo — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **pink shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 23Conversion 35Competition 75Returns 100Price range 46Avg price 30Brand share 9Review moat 66Quality gap 81
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Review moat**
**Good****851.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£5.53–£23.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.58**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£63K**
£63K/yr · 231K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pink shampoo is a £63K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink shampoo market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£77K–£96K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#437**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **54%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**130**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 78%
**Open market**
**2%**
- Bleach London75% - Crazy Color8% - Joanna7% - Jerome Russell4% - Osmo2% - Celeb Luxury2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.
6K4KPrime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/pink-shampoo/trend)
## **Top pink shampoo search terms**
- **bleach london**143K/yr-8.8%2.2% conv. - **pink shampoo**34K/yr-0.2%4.6% conv. - **bleach london pink**17K/yr+36.8%2.1% conv. - **bleach london rose**7K/yr+1.8%4.3% conv. - **pink shampoo and conditioner**7K/yr-9.0%4.1% conv. - **bleach london bleach**6K/yr-12.7%3.3% conv. - **bleach london rose shampoo**5K/yr-11.7%7.9% conv. - **bleach london conditioner**4K/yr-9.0%7.2% conv. - **london bleach**5K/yr-20.9%2.8% conv. - **pink hair shampoo**4K/yr+12.0%3.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/pink-shampoo/search-terms)
## **Top pink shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£5K12%£8K16%£10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bleach London Rosé Toning Shampoo Soft Pink Colour Depositing Formula for Bleached Hair to Build or Maintain Baby Pink Hair Colour Paraben and Silicone Free 250ml**Bleach London**£7.16**4.3★474 rev](https://www.amazon.co.uk/dp/B079JYK7YZ) [2**BLEACH LONDON Total Bleach Kit x BLEACH LONDON White Toner Kit For Creating a Cool Blonde Base**Bleach London**£16.50**4.5★78 rev](https://www.amazon.co.uk/dp/B01BJ8B71C) [3**Crazy Color Vegan Pink Shampoo for Pink Hair | Maintain Refresh and Colour Protect | Sulphate Free 250ml**Crazy Color**£7.09**3.9★132 rev](https://www.amazon.co.uk/dp/B0CXJFD2BN) [4**Bleach London Pearlescent Toning Shampoo Iridescent Purple Colour Depositing Formula for Blonde Hair Removes Brassy Yellow Tones Helps Build or Maintain Pearly Purple Colour Paraben Free 250ml**Bleach London**£7.08**4.6★257 rev](https://www.amazon.co.uk/dp/B07P8VTXPQ) [5**Bleach London Silver Shampoo - Vegan & PETA-Approved Purple Toning Formula for Brighter Blonde Hair Neutralises Yellow Tones - Paraben & Silicone Free - (500 ml)**Bleach London**£7.44**4.4★721 rev](https://www.amazon.co.uk/dp/B076G6MQQZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jerome Russell Bblonde IRIDESCENT Toning Shampoo | 250ml**Jerome Russell**£8.29**15 rev9mo ago](https://www.amazon.co.uk/dp/B0FV949RL8) [**Bleach London Rosé Colour - Pastel Pink Hair Dye - Vegan & Peta-Approved Semi-Permanent Direct Dye - (150 ml)**Bleach London**£7.49**5 rev10mo ago](https://www.amazon.co.uk/dp/B0FQQFDKWV) [**BLEACH LONDON Bruised Violet Color - Semi-Permanent Hair Color Deep Dramatic Purple Vegan Cruelty Free Temporary Hair Color Cream 150ml**Bleach London**£7.76**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FQQN8Q32) [**Osmo Pink Soda Colour Enhancing Shampoo | Buildable Temporary Pigment and Colour Refresh | Vegan. 400ml.**Osmo**£15.58**22 rev1y ago](https://www.amazon.co.uk/dp/B0FBGT4RSZ) [**Crazy Color Vegan Pink Shampoo for Pink Hair | Maintain Refresh and Colour Protect | Sulphate Free 250ml**Crazy Color**£7.09**132 rev2y ago](https://www.amazon.co.uk/dp/B0CXJFD2BN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bleach London Rosé Colour - Pastel Pink Hair Dye - Vegan & Peta-Approved Semi-Permanent Direct Dye - (150 ml)**Bleach London**£7.49**3.4★**▲ 101%**](https://www.amazon.co.uk/dp/B0FQQFDKWV) [**Osmo Pink Soda Colour Enhancing Shampoo | Buildable Temporary Pigment and Colour Refresh | Vegan. 400ml.**Osmo**£15.58**4.8★**▲ 97%**](https://www.amazon.co.uk/dp/B0FBGT4RSZ) [**Jerome Russell Bblonde IRIDESCENT Toning Shampoo | 250ml**Jerome Russell**£8.29**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B0FV949RL8) [**BLEACH LONDON Bruised Violet Color - Semi-Permanent Hair Color Deep Dramatic Purple Vegan Cruelty Free Temporary Hair Color Cream 150ml**Bleach London**£7.76**2.0★**▲ 36%**](https://www.amazon.co.uk/dp/B0FQQN8Q32) [**Bleach London Rosé Toning Shampoo Soft Pink Colour Depositing Formula for Bleached Hair to Build or Maintain Baby Pink Hair Colour Paraben and Silicone Free 250ml**Bleach London**£7.16**4.3★**▲ 31%**](https://www.amazon.co.uk/dp/B079JYK7YZ)
**~~View all trending →~~**
## **What buyers say about pink shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Good colour”*
**Quality-Overall**17%
*“its as good as ones you can buy like cotton candy colour from crazy brand”*
**Suitability Colored Hair**11%
*“Keeps coloured hair bright”*
**Value For Money**11%
*“Well worth the money”*
**Smell**8%
*“Smells amazing, given my grey hair a lovely colour with no commitment”*
**Soft Feel**8%
*“soft it is shiny though”*
**Advertised Vs Actual Product**6%
*“Works better than I expected”*
**Color Fading/Discoloration**2%
*“Love this shampoo - it really helps retain the colour of you have bright/vivid colours in rather than it fading quickly - a little goes a long way too”*
**Durability**2%
*“Overall, it feels sturdy, reliable, and good value for money”*
**Efficiency**2%
*“It works decently well”*
### **What buyers complain about **
**Color**20%
*“colour disappointing”*
**Leak-Proof**8%
*“Leaking in the bag when I opened the box”*
**Lather**7%
*“It doesnt lather”*
**Suitability Colored Hair**5%
*“Don't buy if your hair is already dyed or lightened”*
**Suitability Short Hair**5%
*“Didn't work on my hair”*
**Allergies**5%
*“Needs a warning for even the most healthy asthmatics”*
**Durability**5%
*“Lots of breakage after using”*
**Ease Of Use**5%
*“cant use easy”*
**Functionality-Overall**5%
*“Didnt work for my hair”*
**Value For Money**3%
*“It wasn't as good as I first hoped considering the price”*
### **Top return reasons **
**Color**29%
**Advertised Vs Actual Product**13%
**Size-Overall**13%
**Suitability Short Hair**8%
**Functionality-Overall**8%
**Leak-Proof**8%
**Product Condition**8%
**Suitability Colored Hair**4%
**Instructions/User Manual/Troubleshooting**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is pink shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 39 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the pink shampoo niche?**
- 7 brands and 130 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in pink shampoo?**
- Top complaints mined from reviews: Color, Leak-Proof, Lather. The return rate is 0.1%.
- **When does demand for pink shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the pink shampoo niche?**
- Listings span £5.53–£23.10; the average listing price is £9.58 (sweet spot $15–$100). The average incumbent carries 852 reviews — the moat a new listing must climb.
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