---
title: "Pink Lipstick — £45K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/pink-lipstick"
last_updated: "2026-08-09T15:54:23.156Z"
locale: en
meta:
description: "Niche score 48/100 · £45K/yr market · 183K searches/yr · £5.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £45K/yr market · 183K searches/yr · £5.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Lipstick — £45K/yr Amazon UK Niche (2026) - Flapen"
---
# **pink lipstick**
**Skip it**
Prices mostly outside the sweet spot ($2.86–$13.41) — this niche doesn't clear our bar today.
Market size 11Growth 23Conversion 57Competition 79Returns 99Price range 0Avg price 14Brand share 65Review moat 22Quality gap 75
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,916.49**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.06**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£45K**
£45K/yr · 183K searches
**Price range**
**Bad****£2.86–£13.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pink lipstick is a £45K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Apr–Jun. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink lipstick market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£51K–£63K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **63%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**280**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 78%
**Open market**
**28%**
- Rimmel30% - Revlon11% - Max Factor8% - L'Oreal Paris8% - W77% - Maybelline6%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -3.5% search growth over the last 90 days.
7K5KSpike '25Black Friday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, Jun · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/pink-lipstick/trend)
## **Top pink lipstick search terms**
- **pink lipstick**98K/yr-3.5%4.7% conv. - **pale pink lipstick**20K/yr-8.2%4.2% conv. - **pink lipsticks for women**17K/yr+16.2%4.9% conv. - **baby pink lipstick**17K/yr-14.9%4.0% conv. - **light pink lipstick**13K/yr-11.7%3.8% conv. - **pink lipstick long lasting**7K/yr+7.6%3.3% conv. - **lipstick pink**6K/yr+1.6%3.9% conv. - **pink matte lipstick**5K/yr+4.9%2.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/pink-lipstick/search-terms)
## **Top pink lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£5K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rimmel Lasting Finish Lipstick 006 Pink Blush Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment**Rimmel**£4.21**4.5★29,141 rev](https://www.amazon.co.uk/dp/B0067K30I6) [2**Rimmel Lasting Finish Lipstick 300 Pinch Me Pink Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment**Rimmel**£4.10**4.5★29,141 rev](https://www.amazon.co.uk/dp/B0D7HXRNBD) [3**Super Lustrous Lipstick by Revlon 430 Soft Silver Rose**Revlon**£4.35**4.4★27,511 rev](https://www.amazon.co.uk/dp/B0000531XK) [4**LOréal Collection Exclusive Lipstick Liya 5ml**L'Oreal Paris**£4.30**4.3★274 rev](https://www.amazon.co.uk/dp/B012F4VH2I) [5**Max Factor Colour Elixir Lipstick with Vitamin E Shade Angel Pink 085**Max Factor**£5.11**4.5★9,564 rev](https://www.amazon.co.uk/dp/B07TWB4VBT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MUA Makeup Academy Creamy Matte Lipstick Dream Girl (Pink) Highly Pigmented - Vegan & Cruelty Free (Pack of 1)**MUA**£2.86**182 rev1y ago](https://www.amazon.co.uk/dp/B0DS948S4Y) [**Rimmel Lasting Finish Lipstick 300 Pinch Me Pink Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment**Rimmel**£4.10**29,141 rev2y ago](https://www.amazon.co.uk/dp/B0D7HXRNBD) [**Rimmel Lasting Finish Lipstick 390 Plush Pink Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment**Rimmel**£4.26**29,141 rev2y ago](https://www.amazon.co.uk/dp/B0D7HZ6CJ5) [**LAURA GELLER NEW YORK Jelly Balm Moisturising Tinted (Sheerly Amazing) With Hydrating Vitamin E Semi-Shine Finish With Juicy Lip-Stick Colour For Smooth & Glossier Lips**Laura Geller Beauty**£13.41**7,857 rev2y ago](https://www.amazon.co.uk/dp/B0BFXNQ5B1) [**OULAC Metallic Shine Glitter Lipstick Pink High Impact Lipcolor Lightweight Soft and Ultra Hydrating Long Lasting Vegan & Cruelty-Free Full-Coverage Lip Color 4.3 g/0.15 Sweet Lolita(17)**Oulac**£6.02**23,081 rev3y ago](https://www.amazon.co.uk/dp/B0BWJN6GKD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rimmel Lasting Finish Lipstick 390 Plush Pink Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment**Rimmel**£4.26**4.5★**▲ 153%**](https://www.amazon.co.uk/dp/B0D7HZ6CJ5) [**OULAC Metallic Shine Glitter Lipstick Pink High Impact Lipcolor Lightweight Soft and Ultra Hydrating Long Lasting Vegan & Cruelty-Free Full-Coverage Lip Color 4.3 g/0.15 Sweet Lolita(17)**Oulac**£6.02**4.3★**▲ 148%**](https://www.amazon.co.uk/dp/B0BWJN6GKD) [**MAYBELLINE Colour Sensational Satin Lipstick 266-Pink Thrill 4.2 g**Maybelline**£4.30**4.2★**▲ 117%**](https://www.amazon.co.uk/dp/B0816P9PWL) [**LOreal Paris Lipstick Color Riche Satin Lipstick Enriched with Omega 3 and Vitamin E Ultra-Creamy Formula Smoothing and Hydrating Shade 303 Rose Tendre 4.3g**L'Oreal Paris**£5.58**4.4★**▲ 101%**](https://www.amazon.co.uk/dp/B000OVS8EA) [**Rimmel Lasting Finish Lipstick 206 Pink-Key-Promise Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment**Rimmel**£4.28**4.5★**▲ 96%**](https://www.amazon.co.uk/dp/B0047X59DE)
**~~View all trending →~~**
## **What buyers say about pink lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**52%
*“Colour is lovely”*
**Value For Money**11%
*“Excellent value for money”*
**Quality-Overall**8%
*“Good quality and delivered on time as stated”*
**Soft Feel**4%
*“smooth and creamy”*
**Moist/Dry**4%
*“smooth and hydrating”*
**Texture/Consistency-Overall**3%
*“it has really soft texture”*
**Durability**3%
*“Stays on well”*
**Advertised Vs Actual Product**3%
*“Does what is advertised”*
**Brightness/Shine/Glow**2%
*“Very nice slight shimmer love it”*
**Ease Of Application**1%
*“Applies well”*
### **What buyers complain about **
**Color**31%
*“Inaccurate colour”*
**Durability**11%
*“it just comes off”*
**Advertised Vs Actual Product**9%
*“NOT AS DESCRIBED”*
**Brightness/Shine/Glow**5%
*“I didn't realise this lipstick was really shiny & not matt”*
**Size-Overall**4%
*“Not fit for purpose”*
**Quality-Overall**4%
*“Cheap product”*
**Value For Money**3%
*“I was concerned that the lipstick was, for me, expensive”*
**Texture/Consistency-Overall**3%
*“It isn't creamy or smooth”*
**Adhesion/Stickiness**2%
*“Worst lip stick ever nothing like picture”*
**Suitability Dry Skin**1%
*“It's not a matt which it says I wanted MATT IT IS NOT DRY ON LIPS COLOUR QUITE NICE NOT FOR FOR ME COLOUR DOES NOT LAST A BJT DISSAPPOINTED BUT FOR £3-99P YOU GET WHAT YOU PAY FIR KEEP YOUR MONEY”*
### **Top return reasons **
**Color**70%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Moist/Dry**3%
**Durability**2%
**Adhesion/Stickiness**2%
**Product Condition**2%
**Functionality-Overall**2%
**Coverage**1%
## **Common questions**
- **Is pink lipstick profitable to sell on Amazon United Kingdom?**
- The niche generates £45K/yr across 41 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the pink lipstick niche?**
- 20 brands and 280 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in pink lipstick?**
- Top complaints mined from reviews: Color, Durability, Advertised Vs Actual Product. The return rate is 0.3%.
- **When does demand for pink lipstick peak?**
- Demand peaks in Apr–Jun; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the pink lipstick niche?**
- Listings span £2.86–£13.41; the average listing price is £5.06 (sweet spot $15–$100). The average incumbent carries 8,916 reviews — the moat a new listing must climb.
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