---
title: "Pink Lip Balm — £36K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/pink-lip-balm"
last_updated: "2026-08-09T14:48:04.215Z"
locale: en
meta:
description: "Niche score 33/100 · £36K/yr market · 99K searches/yr · £3.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £36K/yr market · 99K searches/yr · £3.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Lip Balm — £36K/yr Amazon UK Niche (2026) - Flapen"
---
# **pink lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 14Conversion 87Competition 21Returns 100Price range 0Avg price 10Brand share 0Review moat 34Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,138.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-22.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.61**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£36K**
£36K/yr · 99K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.98–£6.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pink lip balm is a £36K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink lip balm market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£45K–£54K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#216**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**140**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Vaseline84% - NIVEA7% - KRISP7% - Burt's Bees3%
## **Demand**
Weekly Amazon search volume, last 23 weeks — -22.3% search growth over the last 90 days.
3K2KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/pink-lip-balm/trend)
## **Top pink lip balm search terms**
- **pink lip balm**21K/yr-19.1%2.7% conv. - **vaseline rosy lips**15K/yr-18.3%8.6% conv. - **pink vaseline**13K/yr-23.3%9.2% conv. - **vaseline lip balm rosy lips**11K/yr-23.7%9.7% conv. - **vaseline pink**6K/yr-6.9%6.7% conv. - **red vaseline**8K/yr-52.0%6.7% conv. - **rosy lips vaseline**6K/yr-22.4%10.0% conv. - **rose lip balm**4K/yr-12.1%3.5% conv. - **lip balm pink**4K/yr-8.6%3.5% conv. - **rose vaseline**4K/yr-23.7%11.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/pink-lip-balm/search-terms)
## **Top pink lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£5K30%£11K45%£16K60%£22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Lip Therapy Rosy Lips Lip Balm Tin made with 3x purified petroleum jelly for dry lips 20 g**Vaseline**£0.98**4.7★6,590 rev](https://www.amazon.co.uk/dp/B00MY564PE) [2**Vaseline Lip Therapy Stick Rose Lips with Petroleum Jelly for Soft Smooth Lips | Intensive Lip Repair Treatment for Cracked Dry and Chapped Lips 4.8g**Vaseline**£3.08**4.4★1,462 rev](https://www.amazon.co.uk/dp/B0983VFGPL) [3**Vaseline Lip Therapy - 0.25 OZ Pack of 2 (Lip Therapy - Rosy Lips)**Vaseline**£6.84**4.0★8,160 rev](https://www.amazon.co.uk/dp/B00GI299M4) [4**3 x 20g Rosy Dry Lips Lip Balm Moisturiser Soft Soothing Nourishing**KRISP**£4.43**4.8★216 rev](https://www.amazon.co.uk/dp/B08L58XYS6) [5**Vaseline Rouge Romance Lip Balm Tin Limited Edition x Emily in Paris For moisturisation and a deep red Parisian tint 20 g**Vaseline**£1.69**4.6★251 rev](https://www.amazon.co.uk/dp/B0F5BFQV5D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml**Vaseline**£6.11**267 rev6mo ago](https://www.amazon.co.uk/dp/B0G2SZ36NC) [**Vaseline Rouge Romance Lip Balm Tin Limited Edition x Emily in Paris For moisturisation and a deep red Parisian tint 20 g**Vaseline**£1.69**251 rev1y ago](https://www.amazon.co.uk/dp/B0F5BFQV5D) [**Vaseline Lip Care Duopack - Rosy Lips**Vaseline**£4.17**75 rev2y ago](https://www.amazon.co.uk/dp/B0B2TDG3PH) [**Vaseline Lip Therapy Rosy Nourishing Lip Balm for Optimal Moisture (1 x 1 x 7 g)**Vaseline**£5.69**3,008 rev2y ago](https://www.amazon.co.uk/dp/B0BYJWVL3S) [**NIVEA Pearly Shine Lip Balm (4.8g) Lip Balm with Shea Butter Natural Oils and Vitamins Provides 24h Moisture and a Glamorous Shiny Touch Nourishing Lip Care**NIVEA**£1.21**1,429 rev2y ago](https://www.amazon.co.uk/dp/B0CKLRMKZY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml**Vaseline**£6.11**3.6★**▲ 100%**](https://www.amazon.co.uk/dp/B0G2SZ36NC) [**Vaseline Lip Therapy Rosy Nourishing Lip Balm for Optimal Moisture (1 x 1 x 7 g)**Vaseline**£5.69**4.4★**▲ 61%**](https://www.amazon.co.uk/dp/B0BYJWVL3S) [**Vaseline Lip Therapy - 0.25 OZ Pack of 2 (Lip Therapy - Rosy Lips)**Vaseline**£6.84**4.0★**▲ 18%**](https://www.amazon.co.uk/dp/B00GI299M4) [**Vaseline Lip Therapy Stick Rose Lips with Petroleum Jelly for Soft Smooth Lips | Intensive Lip Repair Treatment for Cracked Dry and Chapped Lips 4.8g**Vaseline**£3.08**4.4★**— 10%**](https://www.amazon.co.uk/dp/B0983VFGPL) [**Vaseline Lip Therapy Rosy Lips Lip Balm Tin made with 3x purified petroleum jelly for dry lips 20 g**Vaseline**£0.98**4.7★**— 9%**](https://www.amazon.co.uk/dp/B00MY564PE)
**~~View all trending →~~**
## **What buyers say about pink lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**14%
*“smooth and moisturising”*
**Color**13%
*“The colour is super pretty”*
**Soft Feel**12%
*“Smooth”*
**Value For Money**12%
*“so much cheaper”*
**Quality-Overall**10%
*“Good quality”*
**Smell**6%
*“The scent is really pleasant and subtle, which makes applying it even nicer”*
**Brightness/Shine/Glow**4%
*“adds a soft glossy shine”*
**Durability**3%
*“been used for years”*
**Adhesion/Stickiness**3%
*“doesnt feel sticky or gloopy”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Color**21%
*“not pink at all”*
**Value For Money**12%
*“Waste of money”*
**Moist/Dry**10%
*“dries off and doesnt leave any moisture”*
**Adhesion/Stickiness**7%
*“sticky very rough on lips not smooth worst taste”*
**Texture/Consistency-Overall**4%
*“Texture not nice”*
**Product Condition**3%
*“This lip balm came very obviously used”*
**Quality-Overall**3%
*“Garbage”*
**Ease Of Application**3%
*“The applicator is slightly messy after use”*
**Advertised Vs Actual Product**2%
*“false advertising”*
**Ingredients-Overall**2%
*“Contains petroleum”*
### **Top return reasons **
**Advertised Vs Actual Product**50%
**Color**50%
## **Common questions**
- **Is pink lip balm profitable to sell on Amazon United Kingdom?**
- The niche generates £36K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (33/100).
- **How competitive is the pink lip balm niche?**
- 4 brands and 140 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pink lip balm?**
- Top complaints mined from reviews: Color, Value For Money, Moist/Dry. The return rate is 0.0%.
- **What does it cost to enter the pink lip balm niche?**
- Listings span £0.98–£6.84; the average listing price is £3.61 (sweet spot $15–$100). The average incumbent carries 3,138 reviews — the moat a new listing must climb.
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