---
title: "Pink Hair Dye — £190K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/pink-hair-dye"
last_updated: "2026-08-09T14:04:01.365Z"
locale: en
meta:
description: "Niche score 52/100 · £190K/yr market · 577K searches/yr. Pricing outside the sweet spot ($7.96 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £190K/yr market · 577K searches/yr. Pricing outside the sweet spot ($7.96 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pink Hair Dye — £190K/yr Amazon UK Niche (2026) - Flapen"
---
# **pink hair dye**
**Worth a look**
Shows low returns (0.1%), but pricing outside the sweet spot ($7.96 avg) keeps it on the watch list.
Market size 38Growth 53Conversion 51Competition 54Returns 100Price range 30Avg price 22Brand share 30Review moat 32Quality gap 83
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+25.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£190K**
£190K/yr · 577K searches
**Review moat**
**Okay****3,252.37**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£3.74–£19.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£7.96**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pink hair dye is a £190K/yr Amazon United Kingdom market (577K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink hair dye market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **£239K–£318K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **67%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**136**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**9%**
- Crazy Color38% - LIVE29% - Manic Panic8% - Adore7% - L'Oreal Paris5% - Knight & Wilson4% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.4% search growth over the last 90 days.
25K15KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/pink-hair-dye/trend)
## **Top pink hair dye search terms**
- **pink hair dye**306K/yr+17.3%3.4% conv. - **pink hair dye permanent**45K/yr+43.7%2.3% conv. - **permanent pink hair dye**30K/yr+27.1%1.8% conv. - **crazy colour pink**26K/yr+35.2%7.9% conv. - **semi permanent hair dye pink**20K/yr+67.0%2.5% conv. - **pink hair dye semi permanent**20K/yr+34.9%3.1% conv. - **pink semi permanent hair dye**19K/yr+28.1%3.2% conv. - **hair dye pink**16K/yr+23.6%2.5% conv. - **hot pink hair dye**14K/yr+22.2%3.1% conv. - **pink permanent hair dye**13K/yr+40.6%1.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/pink-hair-dye/search-terms)
## **Top pink hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£10K10%£19K15%£29K20%£38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes**LIVE**£5.52**3.8★253 rev](https://www.amazon.co.uk/dp/B0G34RJ1RT) [2**Crazy Color Vibrant Candy Floss Semi-Permanent Hair Dye. Highly Pigmented Pastel Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£4.51**3.4★276 rev](https://www.amazon.co.uk/dp/B0DB2L464P) [3**Crazy Color Vibrant Rebel UV Semi-Permanent Hair Dye. Highly Pigmented Neon Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£6.20**3.5★138 rev](https://www.amazon.co.uk/dp/B0DB2LPFCG) [4**Crazy Color Neon Rebel UV Semi-Permanent Hair Dye. Highly Pigmented Glow up Neon Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£4.48**3.6★982 rev](https://www.amazon.co.uk/dp/B07CYYQ2JD) [5**Crazy Color Vibrant Pinkissimo Semi-Permanent Hair Dye. Highly Pigmented Magenta Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£7.30**4.4★90 rev](https://www.amazon.co.uk/dp/B0DB2KLSVN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes**LIVE**£5.52**253 rev6mo ago](https://www.amazon.co.uk/dp/B0G34RJ1RT) [**Schwarzkopf LIVE Intense Colour 109 Cool Rose Long-lasting Permanent Pink Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.63**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G35ZW5F2) [**Schwarzkopf LIVE Colour Moment 025 Dusty Rose with HaptiQ Anti-Damage System Semi-Permanent Rose Hair Dye Up to 15 Washes**LIVE**£5.44**253 rev6mo ago](https://www.amazon.co.uk/dp/B0G3137S9F) [**Crazy Color Vibrant Candy Floss Semi-Permanent Hair Dye. Highly Pigmented Pastel Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£4.51**276 rev1y ago](https://www.amazon.co.uk/dp/B0DB2L464P) [**Crazy Color Vibrant Rebel UV Semi-Permanent Hair Dye. Highly Pigmented Neon Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£6.20**138 rev1y ago](https://www.amazon.co.uk/dp/B0DB2LPFCG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf LIVE Colour Moment 025 Dusty Rose with HaptiQ Anti-Damage System Semi-Permanent Rose Hair Dye Up to 15 Washes**LIVE**£5.44**3.8★**▲ 179%**](https://www.amazon.co.uk/dp/B0G3137S9F) [**Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes**LIVE**£5.52**3.8★**▲ 104%**](https://www.amazon.co.uk/dp/B0G34RJ1RT) [**Preference Meta Vivids 7.222 Meta Pink: Permanent hair dye for vibrant long-lasting captivating colour. Achieve bold meta pink shades with remarkable intensity and luminous fade-resistant finish.**L'Oreal Paris**£8.17**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B0CGZYXYN5) [**Schwarzkopf LIVE Intense Colour 109 Cool Rose Long-lasting Permanent Pink Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.63**4.4★**▲ 70%**](https://www.amazon.co.uk/dp/B0G35ZW5F2) [**Knight & Wilson Colour-Freedom 150ml Pink Pizazz Semi-Permanent Hair Colour - Ultra-Vibrant Vegan Friendly Colour Mask with Shine Booster Complex - Ammonia Free Colour Lasts Up To 6-10 Washes**Knight & Wilson**£6.47**4.4★**▲ 42%**](https://www.amazon.co.uk/dp/B07KCZHY6L)
**~~View all trending →~~**
## **What buyers say about pink hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**52%
*“Great vibrant colour”*
**Advertised Vs Actual Product**4%
*“It's almost the same as the photo on the box”*
**Quality-Overall**4%
*“Grate quality, very easy to use”*
**Suitability Colored Hair**4%
*“Good hair dye”*
**Ease Of Use**4%
*“Easy to use”*
**Value For Money**4%
*“Good value”*
**Durability**3%
*“Lasting quality”*
**Ease Of Application**3%
*“super easy application”*
**Smell**3%
*“Doesnt smell too strong”*
**Brightness/Shine/Glow**3%
*“Vibrant”*
### **What buyers complain about **
**Color**30%
*“Not the same colour”*
**Suitability Colored Hair**14%
*“Didn't dye hair at all”*
**Functionality-Overall**8%
*“didnt take very well”*
**Value For Money**7%
*“Waste of money”*
**Durability**4%
*“Did not last”*
**Advertised Vs Actual Product**3%
*“Not exactly what the box says”*
**Hair Related**3%
*“made a mess of my hair”*
**Brightness/Shine/Glow**2%
*“not as bright as I expected”*
**Stain Resistance**2%
*“My only complaint is that it does stain my shower when I first wash it out”*
**Quality-Overall**2%
*“Uhhh lackluster”*
### **Top return reasons **
**Color**56%
**Functionality-Overall**22%
**Value For Money**11%
**Size-Overall**11%
## **Common questions**
- **Is pink hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £190K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the pink hair dye niche?**
- 11 brands and 136 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in pink hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- **When does demand for pink hair dye peak?**
- Demand peaks in Jul–Aug; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the pink hair dye niche?**
- Listings span £3.74–£19.93; the average listing price is £7.96 (sweet spot $15–$100). The average incumbent carries 3,252 reviews — the moat a new listing must climb.
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