---
title: "Search terms — phyto - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/phyto/search-terms"
last_updated: "2026-08-09T15:52:58.351Z"
locale: en
meta:
  description: "Niche score 48/100 · £13K/yr market · 22K searches/yr · £17.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £13K/yr market · 22K searches/yr · £17.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — phyto - Flapen"
---

# **phyto**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 3Growth 15Conversion 42Competition 77Returns 100Price range 79Avg price 81Brand share 2Review moat 81Quality gap 75

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****381.83**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£17.33**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.62–£48.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-19.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£13K**

£13K/yr · 22K searches

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Search terms