---
title: "Phyto — £13K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/phyto"
last_updated: "2026-08-09T17:01:19.363Z"
locale: en
meta:
description: "Niche score 48/100 · £13K/yr market · 22K searches/yr · £17.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £13K/yr market · 22K searches/yr · £17.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Phyto — £13K/yr Amazon UK Niche (2026) - Flapen"
---
# **phyto**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 15Conversion 42Competition 77Returns 100Price range 79Avg price 81Brand share 2Review moat 81Quality gap 75
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****381.83**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£17.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.62–£48.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-19.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£13K**
£13K/yr · 22K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, phyto is a £13K/yr Amazon United Kingdom market (22K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phyto market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£13K–£17K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#2,897**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **43%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**6 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 67%
**Open market**
**0%**
- Phyto65% - PHYTO28% - Phyto-V3% - Your-phyto1% - THORNE1% - BYOMA1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -19.3% search growth over the last 90 days.
800600Prime Day '25Spike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/phyto/trend)
## **Top phyto search terms**
- **phyto**16K/yr-11.7%3.8% conv. - **phyto hair**1K/yr+2.9%0.5% conv. - **phyto hair tablets**4K/yr-67.3%5.4% conv. - **phyto hair products**845/yr-38.4%2.4% conv. - **phyto phanere**359/yr-29.8%8.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/phyto/search-terms)
## **Top phyto products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£65910%£1K15%£2K20%£3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PHYTO 120 Capsules Phytophanere Natural Hair Loss Nail & Skin Supplement for Men & Women Biotin & Vitamin B6 Enriched Antioxidant-Rich Carrot & Vitamin E Energy & Tissue Formation 2-Month Supply**PHYTO**£30.61**4.3★63 rev](https://www.amazon.co.uk/dp/B019JEEOKY) [2**PHYTO 2x120 Capsules Phytophanere Natural Hair Loss Nail & Skin Supplement for Men & Women Biotin & Vitamin B6 Enriched Antioxidant-Rich Carrot & Vitamin E Energy & Tissue Formation 4-Month Supply**PHYTO**£48.87**4.4★44 rev](https://www.amazon.co.uk/dp/B01NBSNRUB) [3**PHYTO Cyane Men Hair Loss Treatment for Men 12 Bulbs**Phyto**£33.12**4.3★61 rev](https://www.amazon.co.uk/dp/B0BK9CKV4M) [4**PHYTO Phytocyane Anti-Hair Loss Treatment For Women 12 x 5 ml**Phyto**£32.34**4.2★46 rev](https://www.amazon.co.uk/dp/B0BYF7856V) [5**PHYTO 1625-11447 Phytocyane Tratamiento Anticaida Reaccion Women 12 X 5 ml for Women Made for Everyday use 5 ml**Phyto**£28.47**4.3★178 rev](https://www.amazon.co.uk/dp/B0BKH5PT62)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Phyto Paris - Phyto 7 - Universal Sublimatrice Oil - Oil for Dry to Very Dry Hair - Hair Care Versatile - Nourishment Styling and Finish - 99 Percent Natural Ingredients**Phyto**£21.84**122 rev10mo ago](https://www.amazon.co.uk/dp/B0FJLZHYH6) [**PHYTO 120 Capsules Phytophanere Natural Hair Loss Nail & Skin Supplement for Men & Women Biotin & Vitamin B6 Enriched Antioxidant-Rich Carrot & Vitamin E Energy & Tissue Formation 2-Month Supply**PHYTO**£30.61**63 rev1y ago](https://www.amazon.co.uk/dp/B019JEEOKY) [**Yourphyto is the Latest Generation Whole Plant Phytochemical Rich Natural Supplement Uniquely Enhanced with Purified Extracts - Specifically Designed for The Latest National Nutritional Intervention**Your-phyto**£18.18**39 rev2y ago](https://www.amazon.co.uk/dp/B0CZ9P8F3N) [**Phyto Réparation Heat Protection Spray Anti-breakage 150ml**Phyto**£15.72**634 rev2y ago](https://www.amazon.co.uk/dp/B0CLH4Z5ZH) [**PHYTO 7 Nourishing Day Cream 50 ml**Phyto**£14.39**437 rev2y ago](https://www.amazon.co.uk/dp/B0CLH5JBTL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Phyto Paris - Phyto 7 - Universal Sublimatrice Oil - Oil for Dry to Very Dry Hair - Hair Care Versatile - Nourishment Styling and Finish - 99 Percent Natural Ingredients**Phyto**£21.84**4.2★**▲ 279%**](https://www.amazon.co.uk/dp/B0FJLZHYH6) [**PHYTO PhytoColor Coloration Permanente - 4 Brown 112 ml**Phyto**£12.11**4.2★**▲ 106%**](https://www.amazon.co.uk/dp/B07JHQ44MZ) [**Phyto Nutrition Ultra Nourishing Mask 200ml**Phyto**£18.91**3.6★**▲ 101%**](https://www.amazon.co.uk/dp/B0CLH6F4ZC) [**Phyto 1625-07124 Phytodefrisant Tratamiento Retoque Antiencrespamiento 50 ml for Adults Made for Everyday use 50 ml**Phyto**£16.32**3.8★**▲ 64%**](https://www.amazon.co.uk/dp/B08NHWXHH5) [**PHYTO Cyane Men Hair Loss Treatment for Men 12 Bulbs**Phyto**£33.12**4.3★**▲ 34%**](https://www.amazon.co.uk/dp/B0BK9CKV4M)
**~~View all trending →~~**
## **What buyers say about phyto**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“Very effective”*
**Suitability Combination Skin**10%
*“Great for acne prone skin”*
**Value For Money**10%
*“Worth the money”*
**Moist/Dry**5%
*“Very hydrating”*
**Brightness/Shine/Glow**5%
*“Glowy”*
**Ease Of Chewing/Swallowing**4%
*“Easy to swallow”*
**Suitability Dry Skin**4%
*“Its even made my lips less dry”*
**Hair Growth**4%
*“Amazing, survived my hair and i got new baby hair”*
**Suitability Straight Hair**4%
*“Gives my fine hair a great texture”*
**Efficiency**4%
*“it is obvious this works”*
### **What buyers complain about **
**Smell**16%
*“I wouldnt say it has a fragrance”*
**Moist/Dry**11%
*“it made my hair dry and flaky”*
**Value For Money**11%
*“are expensive,”*
**Thickness**10%
*“It is a thick gel like consistency”*
**Allergies**10%
*“It's made my dandruff much worse, itchy and I'm getting flakes on my clothes which I haven't had before and it's embarrassing”*
**Advertised Vs Actual Product**4%
*“They call it clever marketing...I call it a customer con!”*
**Vitamin**4%
*“This is not what I expected from a new, sealed supplement, and I do not feel comfortable consuming it in this condition”*
**Quality-Overall**4%
*“This raises concerns about the products quality, storage, and safety”*
**Size-Overall**4%
*“The bottles are larger then the actual product inside to think your getting more”*
**Adhesion/Stickiness**2%
*“Left my hair feeling really sticky”*
### **Top return reasons **
**Quality-Overall**25%
**Suitability Colored Hair**25%
**Value For Money**25%
**Functionality-Overall**25%
## **Common questions**
- **Is phyto profitable to sell on Amazon United Kingdom?**
- The niche generates £13K/yr across 47 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the phyto niche?**
- 6 brands and 73 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in phyto?**
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.1%.
- **When does demand for phyto peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the phyto niche?**
- Listings span £6.62–£48.87; the average listing price is £17.33 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.
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