---
title: "Trend — pheromone perfume - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/pheromone-perfume/trend"
last_updated: "2026-08-09T21:51:53.305Z"
locale: en
meta:
  description: "Niche score 51/100 · £46K/yr market · 176K searches/yr · £11.17 avg price. A small market ($46K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £46K/yr market · 176K searches/yr · £11.17 avg price. A small market ($46K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pheromone perfume - Flapen"
---

# **pheromone perfume**

**Worth a look**

Shows beatable incumbent ratings (3.6★), but a small market ($46K/yr) keeps it on the watch list.

Market size 12Growth 60Conversion 29Competition 47Returns 99Price range 36Avg price 43Brand share 49Review moat 45Quality gap 99

**Quality gap**

**Incredible****3.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+35.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,991.4**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£11.17**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£3.02–£21.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£46K**

£46K/yr · 176K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")

## Trend