---
title: "Pheromone Perfume — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/pheromone-perfume"
last_updated: "2026-08-09T13:40:24.968Z"
locale: en
meta:
description: "Niche score 51/100 · £46K/yr market · 176K searches/yr · £11.17 avg price. A small market ($46K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £46K/yr market · 176K searches/yr · £11.17 avg price. A small market ($46K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pheromone Perfume — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **pheromone perfume**
**Worth a look**
Shows beatable incumbent ratings (3.6★), but a small market ($46K/yr) keeps it on the watch list.
Market size 12Growth 60Conversion 29Competition 47Returns 99Price range 36Avg price 43Brand share 49Review moat 45Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+35.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,991.4**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.17**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.02–£21.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£46K**
£46K/yr · 176K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, pheromone perfume is a £46K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pheromone perfume market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£67K–£89K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#351**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **88%**
- **Out of stock**
- **29.6%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **—flat
**Sellers**
**25**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 95%
**Open market**
**21%**
- Ann Summers30% - TINCAI19% - Gerhua13% - MAINT-CÖLLINTEC7% - LunarEclipse6% - RawChemistry3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +35.3% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/pheromone-perfume/trend)
## **Top pheromone perfume search terms**
- **pheromone perfume for women**122K/yr+41.7%2.9% conv. - **pheromone perfume**37K/yr+39.8%1.4% conv. - **pheromone**7K/yr-3.4%0.4% conv. - **aphrodisiac perfume**6K/yr-33.5%1.6% conv. - **pure instinct pheromone perfume**5K/yr+5.1%2.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/pheromone-perfume/search-terms)
## **Top pheromone perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3pcs Pheromone Perfume for Women to Attract Men Venom Pheromone Perfume Roll-On Infused Essential Oil Perfume Cologne 10ml Concentrate Body Perfume Oil**TINCAI**£7.51**3.5★440 rev](https://www.amazon.co.uk/dp/B0BRCTRFG8) [2**Ann Summers Aurora Sunkissed Pheromone Perfume for Women (100ml Eau de Parfum) Long-Lasting Womens Perfume with Coconut & Vanilla Alluring Fragrance to Enhance Attraction Vegan & Cruelty-Free**Ann Summers**£14.80**4.1★26 rev](https://www.amazon.co.uk/dp/B0F18WJND4) [3**Ann Summers Aphrodisiac After Dark Pheromone Perfume for Women (100ml Eau de Parfum) Long-Lasting Womens Perfume with Rose & Jasmine Alluring Fragrance to Enhance Attraction Vegan & Cruelty-Free**Ann Summers**£14.42**4.3★27 rev](https://www.amazon.co.uk/dp/B0F3JJX8CL) [4**Pheromone Scent Perfume Pheromone Perfume for Women to Attract Men Long-Lasting Enhanced Scent Mini Hair Mist Perfume Hair And Body Mist Charm Fragrance Pheromones**Gerhua**£8.58**3.1★56 rev](https://www.amazon.co.uk/dp/B0FQ64SFR2) [5**MAINT-CÖLLINTEC Pheromone Perfume for Women 10 ml Roller Pheromone Perfume Wonderful Scent Long Lasting Fragrance**MAINT-CÖLLINTEC**£3.26**3.7★248 rev](https://www.amazon.co.uk/dp/B0D9JCTFZG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pheromone Perfume for Women - Hair Perfume & Body Mist with Enhanced Scent Long-Lasting Fragrance to Attract Mini Size for Many Occasions**LilyViv**£7.72**8 rev3mo ago](https://www.amazon.co.uk/dp/B0GXKKZBQ5) [**Liquid London Perfume for Women 3Pcs Pheromone Perfume for Women Venom Scent with Balm**GYMMFK**£5.83**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GS534HXN) [**SEESUNO 5 Pcs Pheromone Perfume for Women Roll-On Infused Venom Perfume Long Lasting Fragrance**SEESUNO**£9.50**9 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRBCX34) [**Pheromone Perfume for Women 2026 Valentines Day Pheromone Cologne Perfume Oil 50ml Concentrate Body Perfume Oil Long Lasting Gifts for Girlfriends (1PC)**SHEBYOKE**£8.58**11 rev7mo ago](https://www.amazon.co.uk/dp/B0G7YB4QD2) [**Pheromone Perfume for Women 20ML Venom Perfume Body Spray with Natural Pheromones Long-Lasting Magnetic Attraction Enhancer Subtle Scent for Confidence & Allure**LIPPAI**£14.66**6 rev8mo ago](https://www.amazon.co.uk/dp/B0H251W9QS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pheromone Perfume for Women - Hair Perfume & Body Mist with Enhanced Scent Long-Lasting Fragrance to Attract Mini Size for Many Occasions**LilyViv**£7.72**3.4★**▲ 226%**](https://www.amazon.co.uk/dp/B0GXKKZBQ5) [**Pheromone Perfume for Women 20ML Venom Perfume Body Spray with Natural Pheromones Long-Lasting Magnetic Attraction Enhancer Subtle Scent for Confidence & Allure**LIPPAI**£14.66**1.7★**▲ 224%**](https://www.amazon.co.uk/dp/B0H251W9QS) [**Liquid London Perfume for Women 3Pcs Pheromone Perfume for Women Venom Scent with Balm**GYMMFK**£5.83**3.9★**▲ 224%**](https://www.amazon.co.uk/dp/B0GS534HXN) [**RawChemistry For Her A Pheromone Infused Perfume for Her - Elegance Extra Strength Formula 1 oz.**RawChemistry**£20.91**4.0★**▲ 188%**](https://www.amazon.co.uk/dp/B014Q8YMCI) [**Ann Summers Aurora Sunkissed Pheromone Perfume for Women (100ml Eau de Parfum) Long-Lasting Womens Perfume with Coconut & Vanilla Alluring Fragrance to Enhance Attraction Vegan & Cruelty-Free**Ann Summers**£14.80**4.1★**▲ 173%**](https://www.amazon.co.uk/dp/B0F18WJND4)
**~~View all trending →~~**
## **What buyers say about pheromone perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**74%
*“Beautiful aroma”*
**Value For Money**9%
*“Great value for money”*
**Durability**3%
*“perfect for using daily”*
**Quality-Overall**2%
*“Great product”*
**Advertised Vs Actual Product**2%
*“the product is as described”*
**Suitability Hot Weather**1%
*“Summer perfect coconut vibe”*
**Gifting Purpose**1%
*“great gift”*
**Size-Overall**1%
*“nice handbag size”*
**Ease Of Use**0%
*“handy if youre taking it out on the small handbag”*
**Weight Light**0%
*“Its light, feminine, and gets me loads of compliments”*
### **What buyers complain about **
**Smell**47%
*“Very weak smell”*
**Durability**12%
*“Didn't last”*
**Value For Money**10%
*“Not worth money”*
**Advertised Vs Actual Product**6%
*“Not as described”*
**Functionality-Overall**5%
*“Did not work”*
**Quality-Overall**2%
*“more like a cheap air freshener”*
**Leak-Proof**2%
*“Leakage”*
**Strength**2%
*“Not very strong”*
**Natural Resource Wastage**1%
*“Waste of money”*
**Ethical Trade/Fair Trade**1%
*“i was scammed”*
### **Top return reasons **
**Smell**69%
**Advertised Vs Actual Product**6%
**Leak-Proof**6%
**Quality-Overall**4%
**Product Condition**3%
**Durability**2%
**Defective Material/Parts**2%
**Dilute/Watery**1%
**Strength**1%
**Ease Of Use**1%
## **Common questions**
- **Is pheromone perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 25 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +35.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the pheromone perfume niche?**
- 19 brands and 25 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in pheromone perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.3%.
- **When does demand for pheromone perfume peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the pheromone perfume niche?**
- Listings span £3.02–£21.84; the average listing price is £11.17 (sweet spot $15–$100). The average incumbent carries 1,991 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)