---
title: "Search terms — pheromone perfume for men - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/pheromone-perfume-for-men/search-terms"
last_updated: "2026-08-07T21:31:20.073Z"
locale: en
meta:
  description: "Niche score 52/100 · £86K/yr market · 160K searches/yr · £19.88 avg price. Soft demand (-29.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £86K/yr market · 160K searches/yr · £19.88 avg price. Soft demand (-29.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pheromone perfume for men - Flapen"
---

# **pheromone perfume for men**

**Worth a look**

Shows low returns (0.5%), but soft demand (-29.7% this quarter) keeps it on the watch list.

Market size 21Growth 10Conversion 34Competition 62Returns 98Price range 84Avg price 87Brand share 55Review moat 24Quality gap 97

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£19.88**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£5.31–£77.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,969.23**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£86K**

£86K/yr · 160K searches

**Growth**

**Bad****-29.7%**

90-day search growth — must beat 0% to launch

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")

## Search terms