---
title: "Petroleum Jelly — £210K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/petroleum-jelly"
last_updated: "2026-08-09T15:55:39.754Z"
locale: en
meta:
description: "Niche score 40/100 · £210K/yr market · 167K searches/yr · £6.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £210K/yr market · 167K searches/yr · £6.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Petroleum Jelly — £210K/yr Amazon UK Niche (2026) - Flapen"
---
# **petroleum jelly**
**Skip it**
Prices mostly outside the sweet spot ($1.28–$14.71) — this niche doesn't clear our bar today.
Market size 41Growth 31Conversion 100Competition 19Returns 100Price range 0Avg price 17Brand share 21Review moat 30Quality gap 24
**Conversion**
**Incredible****20.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£210K**
£210K/yr · 167K searches
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,470.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.26**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.28–£14.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, petroleum jelly is a £210K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **petroleum jelly market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£157K–£188K**
- units × avg price
- **Conversion rate**
- **20.1%**
- **Avg BSR**
- **#235**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **43%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**90**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**5%**
- Cotton Tree41% - Vaseline33% - NUAGÉ10% - ICAN LONDON4% - SuperGift.com3% - Mystic Moments3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/petroleum-jelly/trend)
## **Top petroleum jelly search terms**
- **petroleum jelly**133K/yr+7.7%12.4% conv. - **petroleum jelly large**10K/yr+24.4%8.2% conv. - **blue seal vaseline**5K/yr-1.3%1.9% conv. - **petroleum jelly tube**4K/yr+2.1%2.5% conv. - **large vaseline tub**3K/yr+22.0%10.4% conv. - **vaseline blue seal**4K/yr-14.3%1.1% conv. - **cotton tree petroleum jelly**3K/yr+15.1%9.4% conv. - **petrolatum**3K/yr-81.5%3.7% conv. - **petroleum jelly large tub**3K/yr+75.9%7.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/petroleum-jelly/search-terms)
## **Top petroleum jelly products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£21K20%£42K30%£63K40%£84K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cotton Tree Petroleum Jelly Original | Fragrance Free Dermatologically Tested Hypoallergenic Soothing Barrier Protection For Dry Skin & Chapped Lips (284g)**Cotton Tree**£2.11**4.7★1,995 rev](https://www.amazon.co.uk/dp/B003XN1RIU) [2**Vaseline Original Pure Petroleum Jelly**Vaseline**£1.28**4.7★19,302 rev](https://www.amazon.co.uk/dp/B004345SP6) [3**Nuagé Original Petroleum Jelly | For Hydration Moisture & Barrier Care Protection Against Dry Cracked Skin & Chapped Lips (250g)**NUAGÉ**£1.87**4.6★887 rev](https://www.amazon.co.uk/dp/B06XX7LZNK) [4**Cotton Tree Cocoa Butter Petroleum Jelly | Soothing & Hydrating Scented Barrier Protection For Dry Skin & Chapped Lips (226g)**Cotton Tree**£2.72**4.6★897 rev](https://www.amazon.co.uk/dp/B00BSD64Q2) [5**ICAN LONDON 100% PURE PETROLEUM JELLY ORIGINAL 368G**ICAN LONDON**£4.66**4.6★543 rev](https://www.amazon.co.uk/dp/B08W3JGZQ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Petroleum Jelly 1kg Pure Moisturising Barrier Balm | Large Tub for Dry Skin Tattoos Feet Hands & Body | Vegan Fragrance-Free Skincare - OMOGE PURE**OMOGE HAIR LTD**£14.71**28 rev1y ago](https://www.amazon.co.uk/dp/B0FHJJGY7S) [**284g Petroleum Jelly - Traditional Skin Protectant for Sports and First Aid Uses**SuperGift.com**£4.99**25 rev2y ago](https://www.amazon.co.uk/dp/B0CN9LHFMP) [**Zopper Petroleum Jelly Unscented 226ml Pack of 3 | Smooth and Nourish | Fragrance Free & Lanolin Free | Essential Body Skin Care Solution for Everyday**ZOPPER**£7.59**102 rev3y ago](https://www.amazon.co.uk/dp/B0C819VTBR) [**Cotton Tree Petroleum Jelly Fragranced With Cocoa Butter 226g - Pack of 3**Cotton Tree**£5.29**102 rev5y ago](https://www.amazon.co.uk/dp/B08WM2B4TL) [**ICAN LONDON 100% PURE PETROLEUM JELLY ORIGINAL 368G**ICAN LONDON**£4.66**543 rev5y ago](https://www.amazon.co.uk/dp/B08W3JGZQ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mystic Moments | Petroleum Jelly | Soothing Moisturiser for Dry & Cracked Skin | Protects Against Windburn Chapping & Minor Burns | Nappy Rash Relief | Skin Barrier Balm | 500g**Mystic Moments**£6.68**4.7★**▲ 197%**](https://www.amazon.co.uk/dp/B00NLIO86A) [**Vaseline Original Pure Petroleum Jelly**Vaseline**£1.28**4.7★**▲ 49%**](https://www.amazon.co.uk/dp/B004345SP6) [**Petroleum Jelly 1kg Pure Moisturising Barrier Balm | Large Tub for Dry Skin Tattoos Feet Hands & Body | Vegan Fragrance-Free Skincare - OMOGE PURE**OMOGE HAIR LTD**£14.71**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B0FHJJGY7S) [**Zopper Petroleum Jelly Unscented 226ml Pack of 3 | Smooth and Nourish | Fragrance Free & Lanolin Free | Essential Body Skin Care Solution for Everyday**ZOPPER**£7.59**4.4★**▲ 25%**](https://www.amazon.co.uk/dp/B0C819VTBR) [**Cotton Tree Cocoa Butter Petroleum Jelly | Soothing & Hydrating Scented Barrier Protection For Dry Skin & Chapped Lips (226g)**Cotton Tree**£2.72**4.6★**▲ 16%**](https://www.amazon.co.uk/dp/B00BSD64Q2)
**~~View all trending →~~**
## **What buyers say about petroleum jelly**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Excellent value”*
**Quality-Overall**15%
*“Decent quality”*
**Advertised Vs Actual Product**10%
*“Does the job”*
**Moist/Dry**7%
*“it's really good to good the moisturise the skin”*
**Ease Of Use**7%
*“Easy to use”*
**Size-Overall**7%
*“Great size”*
**Smell**4%
*“Really good to keep skin healthy without perfumes and irritating chemicals”*
**Suitability Combination Skin**3%
*“works well for my girl's skin”*
**Suitability Dry Skin**2%
*“Good for dry skin”*
**Soft Feel**2%
*“It leaves the skin soft”*
### **What buyers complain about **
**Size-Overall**29%
*“Wrong size”*
**Oily/Greasy**13%
*“a bit to greasy”*
**Smell**6%
*“The smell is very different to branded version”*
**Ease Of Application**5%
*“After application, it doesn't feel like I've put anything on”*
**Animal Testing/Cruelty Free**5%
*“I didnt realise that the company tested on animals”*
**Advertised Vs Actual Product**5%
*“Not wat was specified”*
**Quality-Overall**5%
*“not as good as the market leader brand”*
**Product Condition**5%
*“Came used”*
**Texture/Consistency-Overall**3%
*“the consistency is slightly different Im dubious using it on the skin as I dont know that its dermatological tested or ok for cosmetic use”*
**Value For Money**2%
*“expensive”*
### **Top return reasons **
**Size-Overall**40%
**Product Condition**11%
**Leak-Proof**11%
**Value For Money**9%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Ease Of Use**4%
**Color**3%
**Defective Material/Parts**3%
**Smell**3%
## **Common questions**
- **Is petroleum jelly profitable to sell on Amazon United Kingdom?**
- The niche generates £210K/yr across 14 tracked products. 90-day search growth is +4.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the petroleum jelly niche?**
- 8 brands and 90 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in petroleum jelly?**
- Top complaints mined from reviews: Size-Overall, Oily/Greasy, Smell. The return rate is 0.1%.
- **When does demand for petroleum jelly peak?**
- Demand peaks in Apr–May; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the petroleum jelly niche?**
- Listings span £1.28–£14.71; the average listing price is £6.26 (sweet spot $15–$100). The average incumbent carries 3,471 reviews — the moat a new listing must climb.
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