---
title: "Reviews — perm lotion - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/perm-lotion/reviews"
last_updated: "2026-08-09T18:18:00.808Z"
locale: en
meta:
  description: "Niche score 45/100 · £85K/yr market · 84K searches/yr · £11.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £85K/yr market · 84K searches/yr · £11.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — perm lotion - Flapen"
---

# **perm lotion**

**Skip it**

Soft demand (-16.3% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 17Conversion 82Competition 22Returns 98Price range 57Avg price 46Brand share 17Review moat 78Quality gap 76

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****446.13**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£5.96–£27.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.50**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£85K**

£85K/yr · 84K searches

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

## Reviews