---
title: "Trend — perm kit - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/perm-kit/trend"
last_updated: "2026-08-09T20:39:30.070Z"
locale: en
meta:
  description: "Niche score 52/100 · £300K/yr market · 341K searches/yr · £10.97 avg price. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £300K/yr market · 341K searches/yr · £10.97 avg price. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — perm kit - Flapen"
---

# **perm kit**

**Worth a look**

Shows low returns (0.4%), but soft demand (-16.3% this quarter) keeps it on the watch list.

Market size 51Growth 17Conversion 79Competition 30Returns 98Price range 56Avg price 41Brand share 29Review moat 69Quality gap 79

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****723.16**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£5.46–£27.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£300K**

£300K/yr · 341K searches

**Avg price**

**Okay****£10.97**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

## Trend