---
title: "Perm Kit — £300K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/perm-kit"
last_updated: "2026-08-09T17:01:06.249Z"
locale: en
meta:
description: "Niche score 52/100 · £300K/yr market · 341K searches/yr · £10.97 avg price. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £300K/yr market · 341K searches/yr · £10.97 avg price. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Perm Kit — £300K/yr Amazon UK Niche (2026) - Flapen"
---
# **perm kit**
**Worth a look**
Shows low returns (0.4%), but soft demand (-16.3% this quarter) keeps it on the watch list.
Market size 51Growth 17Conversion 79Competition 30Returns 98Price range 56Avg price 41Brand share 29Review moat 69Quality gap 79
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****723.16**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.46–£27.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£300K**
£300K/yr · 341K searches
**Avg price**
**Okay****£10.97**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, perm kit is a £300K/yr Amazon United Kingdom market (341K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **perm kit market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£219K–£274K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **63%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**10%**
- Pin-Up40% - Scott Cornwall21% - ProBene17% - L'ORÉAL7% - Zotos3% - OGILVIE2% - Open — no brand owns it (7 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.
9K7KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/perm-kit/trend)
## **Top perm kit search terms**
- **perm kit**116K/yr-16.4%6.3% conv. - **perm**32K/yr-13.4%5.8% conv. - **perm solution**27K/yr-7.2%6.0% conv. - **perm lotion**26K/yr-21.0%5.5% conv. - **perming kit**19K/yr-14.2%6.1% conv. - **perm lotion and neutraliser kit**14K/yr-27.3%5.8% conv. - **perm kit for men**13K/yr-15.1%5.1% conv. - **hair perming kit**14K/yr-25.1%6.0% conv. - **perm solution kit**11K/yr-11.5%7.1% conv. - **hair perm**9K/yr-19.2%4.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/perm-kit/search-terms)
## **Top perm kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£15K10%£30K15%£45K20%£60K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scott Cornwall Classic Perm Kit with Amino Acid Complex for Permanent Curls and Waves Unscented**Scott Cornwall**£7.20**4.1★601 rev](https://www.amazon.co.uk/dp/B0DW9C4R5V) [2**Joanna Naturia Perm Wave Liquid Strong 75ml Curl Care Bundle Set Prepared by Probene with Aftercare Guide & Gloves**ProBene**£8.04**4.2★27 rev](https://www.amazon.co.uk/dp/B0GMCW6K4T) [3**Pin Up Full Head Home Perm Kit At Home Perming Kit for Long Lasting and Natural Curls Protein Rich for Soft and Shiny Hair Suitable for All Hair Types 170ml**Pin-Up**£7.78**4.4★991 rev](https://www.amazon.co.uk/dp/B0D264MNYF) [4**LOREAL DULCIA ADVANCED 0 FOR NATURAL RESISTANT HAIR SINGLE**L'ORÉAL**£9.19**4.5★434 rev](https://www.amazon.co.uk/dp/B00ANRV202) [5**Pin Up End Curl At Home Perm Kit End Curl Perm Kit for Small Sections of Hair such as Fringe Ends or Top Layer Protein Rich for Soft and Shiny Hair Suitable for All Hair Types 130ml**Pin-Up**£7.69**4.4★365 rev](https://www.amazon.co.uk/dp/B0D2659ZFB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scott Cornwall Gentle Perm**Scott Cornwall**£8.51**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ86DZFV) [**169 Pieces Perming Kit Perm Rods and Perm Rollers Hair Perming Kit for Men DIY Perm Styling Kit for Home or Salon Use Suitable for Mens and Womens Hairdressing Styling Supplies**QminTouyzs**£7.85**4 rev4mo ago](https://www.amazon.co.uk/dp/B0FZB7NWQN) [**Joanna Naturia Perm Wave Liquid Strong 75ml Curl Care Bundle Set Prepared by Probene with Aftercare Guide & Gloves**ProBene**£8.04**27 rev5mo ago](https://www.amazon.co.uk/dp/B0GMCW6K4T) [**Benaewa 165 Pcs Perm Kit Perm Rods with Papers for DIY Waves Natural Hair Long Short**Benaewa**£8.20**10 rev7mo ago](https://www.amazon.co.uk/dp/B0G4M82DF3) [**160PCS Perm Kit with 60 Perming Rods Rat Tail Comb Red 100 Perm Papers Suitable for Hairdressing Styling Supplies for Long and Short Hair or DIY Red**llikknve**£8.33**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G4CKYW69)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scott Cornwall Gentle Perm**Scott Cornwall**£8.51**5.0★**▲ 332%**](https://www.amazon.co.uk/dp/B0GZ86DZFV) [**169 Pieces Perming Kit Perm Rods and Perm Rollers Hair Perming Kit for Men DIY Perm Styling Kit for Home or Salon Use Suitable for Mens and Womens Hairdressing Styling Supplies**QminTouyzs**£7.85**4.4★**▲ 149%**](https://www.amazon.co.uk/dp/B0FZB7NWQN) [**160PCS Perm Kit with 60 Perming Rods Rat Tail Comb Red 100 Perm Papers Suitable for Hairdressing Styling Supplies for Long and Short Hair or DIY Red**llikknve**£8.33**3.0★**▲ 131%**](https://www.amazon.co.uk/dp/B0G4CKYW69) [**Joanna Naturia Perm Wave Liquid Strong 75ml Curl Care Bundle Set Prepared by Probene with Aftercare Guide & Gloves**ProBene**£8.04**4.2★**▲ 129%**](https://www.amazon.co.uk/dp/B0GMCW6K4T) [**Pin Up Full Head Home Perm Kit At Home Perming Kit for Long Lasting and Natural Curls Protein Rich for Soft and Shiny Hair Suitable for All Hair Types 170ml Duo Pack**Pin-Up**£14.35**4.4★**▲ 21%**](https://www.amazon.co.uk/dp/B092D6JTBP)
**~~View all trending →~~**
## **What buyers say about perm kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Well worth the money”*
**Hair Styling**16%
*“silky with plenty of curls”*
**Quality-Overall**15%
*“Great kit”*
**Suitability Curly Hair**8%
*“Quick and easy to use very nice curly hair”*
**Advertised Vs Actual Product**8%
*“did the job perfectly”*
**Ease Of Use**8%
*“Easy to use”*
**Soft Feel**4%
*“Best curly perm we have tried on my 92 year old mum, so soft & really lasts”*
**Instructions/User Manual/Troubleshooting**4%
*“Followed instructions and hey presto, lovely tight curls”*
**Efficiency**3%
*“It worked really well”*
**Smell**3%
*“doesn't smell to bad either”*
### **What buyers complain about **
**Smell**16%
*“My whole house stinks the worst smell i washed my hair 8 times”*
**Size-Overall**9%
*“To small”*
**Value For Money**6%
*“Waste of money”*
**Functionality-Overall**6%
*“Didn't work”*
**Advertised Vs Actual Product**6%
*“Misleading ad”*
**Damage/Burn Hair**5%
*“Never using again, put wave solution on my hair and it burnt my whole head, stung and made it so red and patchy”*
**Durability**4%
*“1st time use and break”*
**Stretchability/Expandability/Elasticity**4%
*“Pins for the rollers not elastic”*
**Suitability Colored Hair**4%
*“Not for colour treated hair”*
**Moist/Dry**4%
*“Completely dried it out”*
### **Top return reasons **
**Size-Overall**26%
**Leak-Proof**19%
**Suitability Short Hair**8%
**Functionality-Overall**7%
**Quality-Overall**5%
**Thin**5%
**Durability**3%
**Value For Money**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is perm kit profitable to sell on Amazon United Kingdom?**
- The niche generates £300K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the perm kit niche?**
- 13 brands and 39 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in perm kit?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for perm kit peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the perm kit niche?**
- Listings span £5.46–£27.15; the average listing price is £10.97 (sweet spot $15–$100). The average incumbent carries 723 reviews — the moat a new listing must climb.
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