---
title: "Trend — perfume stand - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/perfume-stand/trend"
last_updated: "2026-08-09T21:52:01.938Z"
locale: en
meta:
  description: "Niche score 50/100 · £190K/yr market · 750K searches/yr · £12.43 avg price. Soft demand (-33.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £190K/yr market · 750K searches/yr · £12.43 avg price. Soft demand (-33.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — perfume stand - Flapen"
---

# **perfume stand**

**Worth a look**

Shows low returns (1.2%), but soft demand (-33.8% this quarter) keeps it on the watch list.

Market size 38Growth 8Conversion 26Competition 80Returns 91Price range 50Avg price 54Brand share 68Review moat 53Quality gap 52

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£12.43**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,368.84**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£5.75–£24.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£190K**

£190K/yr · 750K searches

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-33.8%**

90-day search growth — must beat 0% to launch

## Trend