---
title: "Perfume Oil — £203K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/perfume-oil"
last_updated: "2026-08-09T20:43:19.211Z"
locale: en
meta:
description: "Niche score 45/100 · £203K/yr market · 573K searches/yr · £11.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £203K/yr market · 573K searches/yr · £11.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Perfume Oil — £203K/yr Amazon UK Niche (2026) - Flapen"
---
# **perfume oil**
**Skip it**
Soft demand (-9.6% this quarter) — this niche doesn't clear our bar today.
Market size 40Growth 20Conversion 38Competition 38Returns 99Price range 52Avg price 46Brand share 27Review moat 47Quality gap 70
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.24–£27.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,753.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.55**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£203K**
£203K/yr · 573K searches
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-9.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, perfume oil is a £203K/yr Amazon United Kingdom market (573K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **perfume oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£173K–£231K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#168**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**155**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**7%**
- Lattafa64% - Ard Al Zaafaran8% - Al-Rehab6% - Esme & Co.6% - Luxury Scent5% - SAPPHIRE'S CHOICE4% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — -9.6% search growth over the last 90 days.
10K6KSpike '25Black Friday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/perfume-oil/trend)
## **Top perfume oil search terms**
- **yara lattafa perfume**132K/yr-14.6%3.5% conv. - **perfume oil**90K/yr-8.9%1.3% conv. - **yara perfume**70K/yr-14.7%3.1% conv. - **yara**45K/yr-21.8%3.2% conv. - **perfume oil for women**36K/yr-2.9%1.0% conv. - **roll on perfume**31K/yr-10.7%0.9% conv. - **lattafa yara**24K/yr+6.3%4.0% conv. - **sand and fog perfume oil**8K/yr+326.0%0.1% conv. - **vanilla perfume oil**24K/yr-28.2%2.4% conv. - **lattafa yara perfume**13K/yr-1.1%4.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/perfume-oil/search-terms)
## **Top perfume oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£20K20%£41K30%£61K40%£81K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml**Lattafa**£15.81**4.3★712 rev](https://www.amazon.co.uk/dp/B0F8HK4PY6) [2**Lattafa Yara Elixir Eau de Parfum for Women 100 ML Long-Lasting Fruity Floral Vanilla Perfume with Strawberry Jasmine & Musk Notes | Luxury Gift Fragrance**Lattafa**£21.19**4.4★1,306 rev](https://www.amazon.co.uk/dp/B0FY7HQYDD) [3**Lattafa Yara Eau de Parfum 50ml**Lattafa**£4.98**4.2★1,373 rev](https://www.amazon.co.uk/dp/B0CR1S643D) [4**Yara 10ml by Lattafa Perfume Oil for Women- Arabian Attar Roll on Floral Soft Powderey Vanilla**Ard Al Zaafaran**£3.67**4.2★150 rev](https://www.amazon.co.uk/dp/B0CQJ19CRJ) [5**Yara Yara Pink Eau de Parfum 100ml | Long Lasting Floral Fruity Perfume for Women | Elegant Everyday & Evening Fragrance**Esme & Co.**£19.67**4.5★47 rev](https://www.amazon.co.uk/dp/B0FJDV36KG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lattafa Yara Elixir Eau de Parfum for Women 100 ML Long-Lasting Fruity Floral Vanilla Perfume with Strawberry Jasmine & Musk Notes | Luxury Gift Fragrance**Lattafa**£21.19**1,306 rev8mo ago](https://www.amazon.co.uk/dp/B0FY7HQYDD) [**Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml**Lattafa**£15.81**712 rev10mo ago](https://www.amazon.co.uk/dp/B0F8HK4PY6) [**Lattafa MyYara Collection 4×25ml Eau de Parfum Gift Set for Women (Yara + Yara Moi + Yara Tous + Yara Candy)**Lattafa**£27.74**1,617 rev10mo ago](https://www.amazon.co.uk/dp/B0F1TTVLDS) [**Lattafa Yara Candy Fruity Sweet Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml**Lattafa**£15.51**412 rev10mo ago](https://www.amazon.co.uk/dp/B0F8HVYDZF) [**Lattafa Yara Tous Fruity Tropical Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml**Lattafa**£14.41**201 rev11mo ago](https://www.amazon.co.uk/dp/B0F8HK4ZRM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lattafa Yara Tous Fruity Tropical Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml**Lattafa**£14.41**4.5★**▲ 63%**](https://www.amazon.co.uk/dp/B0F8HK4ZRM) [**Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml**Lattafa**£15.81**4.3★**▲ 46%**](https://www.amazon.co.uk/dp/B0F8HK4PY6) [**Lattafa Yara Elixir Eau de Parfum for Women 100 ML Long-Lasting Fruity Floral Vanilla Perfume with Strawberry Jasmine & Musk Notes | Luxury Gift Fragrance**Lattafa**£21.19**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B0FY7HQYDD) [**Yara Tous by Lattafa for Women - 3.4 oz EDP Spray**Lattafa**£17.34**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B0C8YRND5J) [**Pack of 2 Yara 50ml Eau de Parfum + Yara 10ml Roll On | Long Lasting Perfume Gift for Women | Floral Rose Vanilla & Sweet Notes | Luxury Fragrance Gift Set**Inspired & Impressed**£13.51**4.2★**▲ 31%**](https://www.amazon.co.uk/dp/B0FR26FR44)
**~~View all trending →~~**
## **What buyers say about perfume oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Amazing Smell”*
**Value For Money**9%
*“Good value for money”*
**Durability**4%
*“Its lasting as well”*
**Gifting Purpose**3%
*“Making it a lovely gift option too”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Quality-Overall**2%
*“The performance is absolutely outstanding”*
**Oily/Greasy**1%
*“Good oil”*
**Ease Of Use**1%
*“its easy to use”*
**Ingredients-Overall**1%
*“Careful this product has Benzyl ingredients in it”*
**Allergies**1%
*“have had no irritation with this”*
### **What buyers complain about **
**Smell**42%
*“The scent doesn't last long”*
**Durability**13%
*“does not last very long”*
**Value For Money**6%
*“It might look expensive”*
**Advertised Vs Actual Product**3%
*“Wrong description on fragrance”*
**Size-Overall**3%
*“I thought these were bigger than they are”*
**Leak-Proof**2%
*“bottle leaked”*
**Strength**2%
*“Not too strong”*
**Oily/Greasy**2%
*“it is an oil”*
**Suitability Dry Skin**1%
*“unfortunately it doesnt last long on the skin or clothes”*
**Weight Heavy**1%
*“as its heavy you have no clue when it is running out”*
### **Top return reasons **
**Smell**50%
**Advertised Vs Actual Product**14%
**Size-Overall**6%
**Leak-Proof**6%
**Oily/Greasy**5%
**Defective Material/Parts**3%
**Product Condition**3%
**Value For Money**3%
**Functionality-Overall**3%
**Quality-Overall**2%
## **Common questions**
- **Is perfume oil profitable to sell on Amazon United Kingdom?**
- The niche generates £203K/yr across 20 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the perfume oil niche?**
- 10 brands and 155 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in perfume oil?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.3%.
- **When does demand for perfume oil peak?**
- Demand peaks in Apr–May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the perfume oil niche?**
- Listings span £3.24–£27.74; the average listing price is £11.55 (sweet spot $15–$100). The average incumbent carries 1,754 reviews — the moat a new listing must climb.
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