---
title: "Search terms — perfume gift sets women - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/perfume-gift-sets-women/search-terms"
last_updated: "2026-08-09T15:12:01.215Z"
locale: en
meta:
  description: "Niche score 50/100 · £83K/yr market · 1.2M searches/yr · £22.28 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £83K/yr market · 1.2M searches/yr · £22.28 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — perfume gift sets women - Flapen"
---

# **perfume gift sets women**

**Worth a look**

Shows low returns (0.4%), but weak search conversion (0.3%) keeps it on the watch list.

Market size 21Growth 19Conversion 4Competition 94Returns 98Price range 83Avg price 93Brand share 66Review moat 27Quality gap 28

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Avg price**

**Great****£22.28**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£4.81–£73.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,824.42**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£83K**

£83K/yr · 1.2M searches

**Growth**

**Bad****-11.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## Search terms