---
title: "Peel Off Face Masks — £82K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/peel-off-face-masks"
last_updated: "2026-08-09T20:45:07.693Z"
locale: en
meta:
description: "Niche score 47/100 · £82K/yr market · 207K searches/yr · £6.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £82K/yr market · 207K searches/yr · £6.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Peel Off Face Masks — £82K/yr Amazon UK Niche (2026) - Flapen"
---
# **peel off face masks**
**Skip it**
Prices mostly outside the sweet spot ($0.94–$17.01) — this niche doesn't clear our bar today.
Market size 20Growth 16Conversion 68Competition 79Returns 100Price range 13Avg price 18Brand share 38Review moat 32Quality gap 62
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,263.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£82K**
£82K/yr · 207K searches
**Avg price**
**Bad****£6.45**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£0.94–£17.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, peel off face masks is a £82K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peel off face masks market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£81K–£97K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#257**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**140**
**Top-5 brand share**
**82%**
Top 20: 99%
**Top-5 click share**
**36%**
Top 20: 75%
**Open market**
**14%**
- 7th Heaven55% - medicube13% - Pore5% - COSRX4% - CAMDEN COSMETICS4% - T-Zone4% - Open — no brand owns it (16 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/peel-off-face-masks/trend)
## **Top peel off face masks search terms**
- **peel off face masks**71K/yr-17.5%5.6% conv. - **7th heaven face masks**35K/yr-21.2%5.9% conv. - **peel off mask**17K/yr-11.8%3.7% conv. - **peel off face mask**16K/yr-26.6%5.4% conv. - **7th heaven**16K/yr-16.2%1.7% conv. - **face peel mask**9K/yr-14.7%4.6% conv. - **face mask peel off**10K/yr-8.4%5.7% conv. - **face masks peel off**8K/yr-2.0%6.1% conv. - **peeling face mask**6K/yr-11.6%4.0% conv. - **peel face mask**6K/yr-19.1%8.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/peel-off-face-masks/search-terms)
## **Top peel off face masks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£5K9%£7K12%£10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**7th Heaven Face Mask Multipack Pack of 5 Peel-Off Masks with Salicylic Acid Vitamin C Hyaluronic Acid Tea Tree & Vitamin E Cleansing Brightening & Hydrating Skincare Cruelty-Free Skincare**7th Heaven**£5.28**4.6★13,473 rev](https://www.amazon.co.uk/dp/B07FNP1JV5) [2**medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care For Firmer-Looking Radiant Skin | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz**medicube**£11.90**4.4★21,585 rev](https://www.amazon.co.uk/dp/B0BRMYHMS5) [3**7th Heaven Charcoal Peel Off Face Mask with Salicylic Acid - 50ml Multi-Use Tube - Pore Refine - Oily and Blemish Prone Skin**7th Heaven**£4.33**4.3★101 rev](https://www.amazon.co.uk/dp/B0F1FYZ3TV) [4**Tea Tree Peel Off Tube 175ml**7th Heaven**£4.67**4.5★964 rev](https://www.amazon.co.uk/dp/B01H5JQZ1Q) [5**7th Heaven Luxury Pamper Hamper - 10 Face Masks & Spatula - Beauty Gift Set for Women - Skincare Set with Peel-Off Clay & Hydrating Masks - Spa Experience at Home Skin Care**7th Heaven**£7.96**4.7★8,516 rev](https://www.amazon.co.uk/dp/B08JVJ5T1Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**£11.74**1,677 rev7mo ago](https://www.amazon.co.uk/dp/B0FB36X74P) [**COSRX PDRN Exosome Skinplaning Glaze Mask 50ml (Brush Included) Peel Off Face Mask for Glass Skin Gentle Exfoliation Overnight Wrapping Treatment Korean Skincare**COSRX**£12.62**1,395 rev9mo ago](https://www.amazon.co.uk/dp/B0FWK57DL4) [**7th Heaven Go Wild Pamper Box Skincare Gift Set - 6 Printed Animal Face Masks and 1 Panda Headband Childrens Gift**7th Heaven**£8.40**2,316 rev1y ago](https://www.amazon.co.uk/dp/B0F3DLB8M3) [**7th Heaven Charcoal Peel Off Face Mask with Salicylic Acid - 50ml Multi-Use Tube - Pore Refine - Oily and Blemish Prone Skin**7th Heaven**£4.33**101 rev1y ago](https://www.amazon.co.uk/dp/B0F1FYZ3TV) [**7th Heaven Passion Peel Off Face Mask with Vitamin C - 50ml Multi-Use Tube - Brightening Boost - All Skin Types**7th Heaven**£4.22**20 rev1y ago](https://www.amazon.co.uk/dp/B0F1FYKZRN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**£11.74**4.5★**▲ 270%**](https://www.amazon.co.uk/dp/B0FB36X74P) [**T-Zone Peel & Go Charcoal + Bamboo Black Peel Off Mask (50ml) Deep Cleansing Blackhead Remover Mask Unclogs Pores Removes Impurities Soothes & Hydrates for a Clearer Complexion**T-Zone**£5.06**4.2★**▲ 245%**](https://www.amazon.co.uk/dp/B074P4DNTM) [**medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care For Firmer-Looking Radiant Skin | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz**medicube**£11.90**4.4★**▲ 185%**](https://www.amazon.co.uk/dp/B0BRMYHMS5) [**medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 100 g**medicube**£11.16**4.4★**▲ 177%**](https://www.amazon.co.uk/dp/B0D1G7XF9X) [**Tea Tree Peel Off Tube 175ml**7th Heaven**£4.67**4.5★**▲ 162%**](https://www.amazon.co.uk/dp/B01H5JQZ1Q)
**~~View all trending →~~**
## **What buyers say about peel off face masks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Very good results”*
**Suitability Combination Skin**13%
*“Really Works for Sensitive Skin”*
**Soft Feel**10%
*“Soft skin”*
**Moist/Dry**9%
*“Very hydrating”*
**Value For Money**9%
*“Great value for money”*
**Brightness/Shine/Glow**7%
*“give a glow”*
**Suitability Dry Skin**5%
*“Perfect for dry skin”*
**Ease Of Application**4%
*“Easy to apply and remove”*
**Ease Of Use**4%
*“Ease of use”*
**Advertised Vs Actual Product**3%
*“Does exactly what it says”*
### **What buyers complain about **
**Allergies**17%
*“Allergic reaction”*
**Skin Health**8%
*“My face is red and burning”*
**Moist/Dry**6%
*“skin feel dry”*
**Value For Money**5%
*“Not worth the price”*
**Functionality-Overall**5%
*“Non effective”*
**Suitability Dry Skin**4%
*“it left my skin a bit dry”*
**Ease Of Use**3%
*“Hard to remove”*
**Sensitivity-Overall**3%
*“I don't recall reading in the description not to use on sensitive skin”*
**Quality-Overall**2%
*“Not the best product”*
**Advertised Vs Actual Product**2%
*“the advertising is misleading a d false information”*
### **Top return reasons **
**Functionality-Overall**20%
**Advertised Vs Actual Product**10%
**Skin Health**7%
**Suitability Combination Skin**6%
**Value For Money**6%
**Smell**5%
**Moist/Dry**4%
**Leak-Proof**4%
**Ingredients-Overall**3%
**Quality-Overall**3%
## **Common questions**
- **Is peel off face masks profitable to sell on Amazon United Kingdom?**
- The niche generates £82K/yr across 53 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the peel off face masks niche?**
- 22 brands and 140 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in peel off face masks?**
- Top complaints mined from reviews: Allergies, Skin Health, Moist/Dry. The return rate is 0.1%.
- **When does demand for peel off face masks peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the peel off face masks niche?**
- Listings span £0.94–£17.01; the average listing price is £6.45 (sweet spot $15–$100). The average incumbent carries 3,264 reviews — the moat a new listing must climb.
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