---
title: "Paw Paw Ointment — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/paw-paw-ointment"
last_updated: "2026-08-09T14:48:21.305Z"
locale: en
meta:
description: "Niche score 46/100 · £119K/yr market · 219K searches/yr · £6.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £119K/yr market · 219K searches/yr · £6.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Paw Ointment — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **paw paw ointment**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 19Conversion 78Competition 56Returns 99Price range 20Avg price 19Brand share 3Review moat 78Quality gap 65
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****435.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£119K**
£119K/yr · 219K searches
**Price range**
**Bad****£2.59–£18.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.97**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, paw paw ointment is a £119K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw paw ointment market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£105K–£139K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#296**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**181**
**Top-5 brand share**
**99%**
Top 20: 99%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**0%**
- Dr. PAWPAW ORIGINAL BALM87% - Dr. PAWPAW10% - Papaya2% - --1% - Lucas Papaw1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/paw-paw-ointment/trend)
## **Top paw paw ointment search terms**
- **dr paw paw**55K/yr+1.7%5.5% conv. - **paw paw**33K/yr+6.7%6.5% conv. - **paw paw lip balm**35K/yr-34.9%7.2% conv. - **dr paw paw lip balm**29K/yr-27.9%5.1% conv. - **pawpaw**13K/yr-14.8%4.0% conv. - **pawpaw lip balm**16K/yr-34.1%5.7% conv. - **dr pawpaw**11K/yr-5.1%4.9% conv. - **dr paw paw 7 in 1 hair treatment**10K/yr-1.8%15.2% conv. - **paw paw 7 in 1 hair treatment**9K/yr+25.6%16.1% conv. - **dr pawpaw lip balm**5K/yr+2.9%4.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/paw-paw-ointment/search-terms)
## **Top paw paw ointment products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£10K12%£14K16%£19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr PAWPAW It Does It All - 7in1 Hair Treatment Styler - Bundle of 2 100ml**Dr. PAWPAW ORIGINAL BALM**£9.69**4.6★311 rev](https://www.amazon.co.uk/dp/B0BXHKB9QK) [2**Dr.PAWPAW Original Balm 10ml Multi Purpose Natural Hydrating Lip Balm for Lips Skin Hair Cuticles and Nails Pawpaw Aloe Vera Olive Oil Vegan Moisturiser for Dry Sensitive Skin**Dr. PAWPAW ORIGINAL BALM**£2.90**4.5★2,771 rev](https://www.amazon.co.uk/dp/B07D5SDYNX) [3**Dr PawPaw 7 in 1 Hair Treatment Styler 100ml**Dr. PAWPAW**£6.49**4.6★843 rev](https://www.amazon.co.uk/dp/B0813YYDWT) [4**Dr.PAWPAW Original Balm 25ml Multi Purpose Natural Hydrating Lip Balm for Lips Skin Hair Cuticles and Nails Pawpaw Aloe Vera Olive Oil Vegan Moisturiser for Dry Sensitive Skin**Dr. PAWPAW ORIGINAL BALM**£5.43**4.5★2,771 rev](https://www.amazon.co.uk/dp/B00U8UP2T6) [5**Dr.PAWPAW Glowing Trio Gift Set 3 x 10ml Original Shea Butter and Peach Pink Balms Multi Purpose Natural Fragrance Free Pawpaw Care for Lips Skin Hair and Beauty Finishing**Dr. PAWPAW ORIGINAL BALM**£6.33**4.6★27 rev](https://www.amazon.co.uk/dp/B0BFFGN82S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr.PAWPAW Charm Balm Cherry Banana and Matcha Trio 3 x 10ml Hydrating Scented Lip Balm Set with Pawpaw Lightweight Vegan Lip Care for Soft Smooth Glossy Lips**Dr. PAWPAW ORIGINAL BALM**£9.16**30 rev4mo ago](https://www.amazon.co.uk/dp/B0GSRD7SXZ) [**Dr.PAWPAW Charm Balm Original Peach and Red Trio 3 x 10ml Hydrating Tinted Lip Balm Set with Pawpaw Lightweight Vegan Lip Care for Soft Smooth Glossy Lips**Dr. PAWPAW ORIGINAL BALM**£9.08**30 rev4mo ago](https://www.amazon.co.uk/dp/B0GSRDLNC8) [**Dr.PAWPAW Glimmer Glaze Trio Lip Oil Set 3 x 10ml Rose Plum and Nude Lip Oils Hydrating Glossy Lip Oils with Sheer Tint and Subtle Shimmer for Glazed Lips**Dr. PAWPAW ORIGINAL BALM**£8.00**57 rev5mo ago](https://www.amazon.co.uk/dp/B0GK1LRCVP) [**Dr.PAWPAW Berry and Bright Gift Set 3 x 25ml Hydrating and Nourishing Lip Balm Trio with Original Shimmer and Tinted Mulberry Pawpaw Infused Lip Care Gift Set**Dr. PAWPAW ORIGINAL BALM**£5.81**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FPYV19V1) [**Dr.PAWPAW Classic Collection Gift Set 3 x 25ml Original Peach Pink and Ultimate Red Balms Pawpaw Infused Multipurpose Lip Care Hydrating Nourishing and Soothing Gift Set**Dr. PAWPAW ORIGINAL BALM**£5.56**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FPYNRWT5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr.PAWPAW Charm Balm Cherry Banana and Matcha Trio 3 x 10ml Hydrating Scented Lip Balm Set with Pawpaw Lightweight Vegan Lip Care for Soft Smooth Glossy Lips**Dr. PAWPAW ORIGINAL BALM**£9.16**4.4★**▲ 358%**](https://www.amazon.co.uk/dp/B0GSRD7SXZ) [**Dr.PAWPAW Charm Balm Original Peach and Red Trio 3 x 10ml Hydrating Tinted Lip Balm Set with Pawpaw Lightweight Vegan Lip Care for Soft Smooth Glossy Lips**Dr. PAWPAW ORIGINAL BALM**£9.08**4.4★**▲ 348%**](https://www.amazon.co.uk/dp/B0GSRDLNC8) [**Dr.PAWPAW Classic Collection Gift Set 3 x 25ml Original Peach Pink and Ultimate Red Balms Pawpaw Infused Multipurpose Lip Care Hydrating Nourishing and Soothing Gift Set**Dr. PAWPAW ORIGINAL BALM**£5.56**4.4★**▲ 304%**](https://www.amazon.co.uk/dp/B0FPYNRWT5) [**PapayaGold Paw Paw. Papaya Moisturising Balm 25 g**Papaya**£5.01**4.6★**▲ 258%**](https://www.amazon.co.uk/dp/B00J367WC6) [**Dr.PAWPAW Glimmer Glaze Trio Lip Oil Set 3 x 10ml Rose Plum and Nude Lip Oils Hydrating Glossy Lip Oils with Sheer Tint and Subtle Shimmer for Glazed Lips**Dr. PAWPAW ORIGINAL BALM**£8.00**4.5★**▲ 159%**](https://www.amazon.co.uk/dp/B0GK1LRCVP)
**~~View all trending →~~**
## **What buyers say about paw paw ointment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“Superb moisturising gel”*
**Color**12%
*“cute colours”*
**Quality-Overall**9%
*“Good quality lip oils”*
**Value For Money**8%
*“Worth the buy”*
**Smell**6%
*“Great smell”*
**Soft Feel**6%
*“It feels soft”*
**Gifting Purpose**5%
*“Cute gift”*
**Ease Of Use**3%
*“easy to use”*
**Suitability Dry Skin**3%
*“Protects From Dryness And Cracks”*
**Ease Of Application**2%
*“All three products apply really smoothly with no issues”*
### **What buyers complain about **
**Moist/Dry**9%
*“dried my lips out”*
**Color**7%
*“the colour is nothing like advertised”*
**Ease Of Use**5%
*“A bit hard to squeeze it out of the tube”*
**Size-Overall**5%
*“Sizing incorrect”*
**Quality-Overall**4%
*“Its like a bad-quality lip gloss”*
**Smell**4%
*“when you first apply them there is a slight greasy/oily smell”*
**Thickness**3%
*“The product is far too thick for the tube”*
**Durability**3%
*“Burst on first use”*
**Allergies**3%
*“I have highly sensitive skin”*
**Sensitivity-Overall**3%
*“I have very sensitive lips”*
### **Top return reasons **
**Leak-Proof**15%
**Size-Overall**14%
**Smell**13%
**Advertised Vs Actual Product**11%
**Value For Money**11%
**Moist/Dry**6%
**Functionality-Overall**6%
**Oily/Greasy**6%
**Defective Material/Parts**4%
**Color**3%
## **Common questions**
- **Is paw paw ointment profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 30 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the paw paw ointment niche?**
- 4 brands and 181 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in paw paw ointment?**
- Top complaints mined from reviews: Moist/Dry, Color, Ease Of Use. The return rate is 0.2%.
- **When does demand for paw paw ointment peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the paw paw ointment niche?**
- Listings span £2.59–£18.14; the average listing price is £6.97 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.
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