---
title: "Paw Patrol Bath Toys — £23K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/paw-patrol-bath-toys"
last_updated: "2026-08-09T14:04:50.550Z"
locale: en
meta:
description: "Niche score 36/100 · £23K/yr market · 41K searches/yr · £12.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £23K/yr market · 41K searches/yr · £12.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Bath Toys — £23K/yr Amazon UK Niche (2026) - Flapen"
---
# **paw patrol bath toys**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 14Conversion 53Competition 34Returns 96Price range 38Avg price 56Brand share 0Review moat 72Quality gap 43
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****601.7**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.69**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.24–£22.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-23.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£23K**
£23K/yr · 41K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, paw patrol bath toys is a £23K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol bath toys market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£19K–£25K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#263**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Paw Patrol67% - SwimWays17% - INKEE10% - ZIMPLI4% - Toyland3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/paw-patrol-bath-toys/trend)
## **Top paw patrol bath toys search terms**
- **paw patrol bath toys**30K/yr-22.9%3.3% conv. - **paw patrol bath**6K/yr-19.1%3.1% conv. - **paw patrol bath toy**6K/yr-28.7%5.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/paw-patrol-bath-toys/search-terms)
## **Top paw patrol bath toys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£5K30%£7K40%£9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PAW PATROL Adventure Bay Bath Playset with Light-up Chase Vehicle Bath Toy for Kids Aged 3 and up**Paw Patrol**£15.38**4.5★1,377 rev](https://www.amazon.co.uk/dp/B08N6XD9F9) [2**Swimways Paw Patrol Marshall Floatin Figures Swimming Pool Accessories & Kids Pool Toys Paw Patrol Party Supplies & Water Toys for Kids Aged 3 & Up**SwimWays**£11.07**4.6★30 rev](https://www.amazon.co.uk/dp/B0BHZ5TNPG) [3**Paw Patrol Pack of 3 Marshall Chase and Skye Baby Bath Sprayers for Ages 3+**Paw Patrol**£17.69**4.6★36 rev](https://www.amazon.co.uk/dp/B08NYVQ23H) [4**Paw Patrol Sea Patroller Vehicle with Chase and Shark Figure 2 Patrol Modes Kids Toys for Boys and Girls Ages 3 and Up**Paw Patrol**£14.59**4.6★84 rev](https://www.amazon.co.uk/dp/B0FF4J8YRH) [5**Paw Patrol Boys Swimsuit Red Age 3 to 4 Years**Paw Patrol**£8.20**4.7★786 rev](https://www.amazon.co.uk/dp/B07T42C5JH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INKEE Paw Patrol Bath Bombs for Kids Colour Changing Fizzy Children Bubble Bath Bombs with Jojoba Oil Cherry Lollipop Scent Red Green & Blue 3-Pack (3 × 50 g) - Toy for 3 Year Old +**INKEE**£4.14**121 rev6mo ago](https://www.amazon.co.uk/dp/B0DCGN811F) [**Paw Patrol Sea Patroller Vehicle with Chase and Shark Figure 2 Patrol Modes Kids Toys for Boys and Girls Ages 3 and Up**Paw Patrol**£14.59**84 rev7mo ago](https://www.amazon.co.uk/dp/B0FF4J8YRH) [**Paw Patrol: Search and Rescue Zuma Rescue Hovercraft Water Vehicle with 2 Figures Toy Boat with Pull-Back Action Kids Toys for Boys and Girls Ages 3+.**Paw Patrol**£10.37**147 rev7mo ago](https://www.amazon.co.uk/dp/B0FJMB5TP5) [**Paw Patrol Pyjamas Marshall And Chase Boys Pyjamas Short Sleeve Pjs For Boys Summer Pyjama Set Blue 6-7 Years**Paw Patrol**£9.31**96 rev1y ago](https://www.amazon.co.uk/dp/B0F8QZ3ZLY) [**INKEE Paw Patrol Gift Box - 4 Kids Bath Bombs with Toys Inside Bath Toys Set with 5 Surprise paw Patrol Figures - Almond Oil enriched**INKEE**£20.53**54 rev1y ago](https://www.amazon.co.uk/dp/B0D54K3PQV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 18-24 Months**Paw Patrol**£9.80**4.6★**▲ 397%**](https://www.amazon.co.uk/dp/B0D1R5VQTW) [**Paw Patrol Pyjamas Marshall And Chase Boys Pyjamas Short Sleeve Pjs For Boys Summer Pyjama Set Blue 6-7 Years**Paw Patrol**£9.31**4.6★**▲ 392%**](https://www.amazon.co.uk/dp/B0F8QZ3ZLY) [**Paw Patrol Pyjamas | Rubble And Crew Boys Short Pyjamas | Summer Pjs For Boys | Blue 18-24 Months**Paw Patrol**£11.60**4.7★**▲ 390%**](https://www.amazon.co.uk/dp/B0D3M88DXN) [**Paw Patrol Boys Swimsuit Red Age 3 to 4 Years**Paw Patrol**£8.20**4.7★**▲ 388%**](https://www.amazon.co.uk/dp/B07T42C5JH) [**Paw Patrol Dressing Gown And Pyjamas For Kids | Chase Rubble and Marshall Hooded Dressing Gown And Pyjamas For Boys | Blue 7-8 Years**Paw Patrol**£21.96**4.7★**▲ 387%**](https://www.amazon.co.uk/dp/B0CGXJW9SY)
**~~View all trending →~~**
## **What buyers say about paw patrol bath toys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**25%
*“Fun for grandsome”*
**Value For Money**21%
*“Affordable”*
**Quality-Overall**13%
*“it's a well made”*
**Gifting Purpose**11%
*“Great gift”*
**Size-Overall**10%
*“Good fit”*
**Color**3%
*“Brilliant really vibrant colours”*
**Advertised Vs Actual Product**3%
*“As described”*
**Developmental Needs**2%
*“Good for the kids”*
**Collectibles**2%
*“Great selection of characters”*
**Durability**2%
*“durable. even in the bath.”*
### **What buyers complain about **
**Value For Money**40%
*“Clearly not worth the money with no toys inside”*
**Size-Overall**17%
*“they are a little small I purchased a size up which Im glad I did”*
**Functionality-Overall**7%
*“This cannot be controlled”*
**Material Quality**7%
*“All made from plastic as expected”*
**Water Resistance**7%
*“flows down the slide as you poor the water or alone without water”*
### **Top return reasons **
**Size-Overall**31%
**Gifting Purpose**30%
**Quality-Overall**9%
**Functionality-Overall**9%
**Adhesion/Stickiness**3%
**Design-Overall**3%
**Material Quality**3%
**Ease Of Cleaning**3%
**Water Resistance**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is paw patrol bath toys profitable to sell on Amazon United Kingdom?**
- The niche generates £23K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the paw patrol bath toys niche?**
- 5 brands and 86 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in paw patrol bath toys?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Functionality-Overall. The return rate is 0.8%.
- **When does demand for paw patrol bath toys peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the paw patrol bath toys niche?**
- Listings span £2.24–£22.76; the average listing price is £12.69 (sweet spot $15–$100). The average incumbent carries 602 reviews — the moat a new listing must climb.
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