---
title: "Paul Smith Rose Perfume — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/paul-smith-rose-perfume"
last_updated: "2026-08-09T14:48:19.408Z"
locale: en
meta:
description: "Niche score 36/100 · £19K/yr market · 56K searches/yr · £18.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £19K/yr market · 56K searches/yr · £18.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paul Smith Rose Perfume — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **paul smith rose perfume**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 20Conversion 24Competition 27Returns 99Price range 63Avg price 83Brand share 8Review moat 48Quality gap 57
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.25**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.32–£33.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,657.47**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£19K**
£19K/yr · 56K searches
According to Flapen's Amazon United Kingdom niche tracking, paul smith rose perfume is a £19K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paul smith rose perfume market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£23K–£27K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#872**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**3%**
- Paul Smith46% - Michael Buble42% - Ted Baker3% - 47112% - Fine Perfumery2% - Yardley2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -9.6% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/paul-smith-rose-perfume/trend)
## **Top paul smith rose perfume search terms**
- **paul smith rose perfume**12K/yr+1.9%0.6% conv. - **paul smith perfume women**13K/yr-19.2%3.3% conv. - **michael buble perfume**10K/yr-24.5%6.0% conv. - **paul smith rose**6K/yr-19.6%0.1% conv. - **paul smith rose perfume women**6K/yr+15.1%1.0% conv. - **paul smith perfume**3K/yr-13.9%1.3% conv. - **michael buble perfume for women**4K/yr-11.7%7.4% conv. - **paul smith rose eau de parfum 100ml**1K/yr+7.4%0.7% conv. - **paul smith rose perfume women 100ml**707/yr+44.7%0.0% conv. - **paul smith rose perfume 100ml**755/yr+12.3%1.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/paul-smith-rose-perfume/search-terms)
## **Top paul smith rose perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£6K40%£8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paul Smith Eau de Parfum for Women 100 ml**Paul Smith**£28.62**4.5★138 rev](https://www.amazon.co.uk/dp/B000GHYOK4) [2**Michael Bublé Fragrances By Invitation Signature Womens Eau de Parfum 100ml**Michael Buble**£21.43**4.5★894 rev](https://www.amazon.co.uk/dp/B07R3NQ8PK) [3**Michael Bublé Fragrances By Invitation Rose Gold Womens Eau de Parfum 100ml**Michael Buble**£24.34**4.5★490 rev](https://www.amazon.co.uk/dp/B07R3NC341) [4**Michael Bublé Fragrances By Invitation Peony Noir Womens Eau de Parfum 100ml**Michael Buble**£13.32**4.3★578 rev](https://www.amazon.co.uk/dp/B07QXT8ZH1) [5**ButterFox earphonesLADIES EDP 100ML SPRAY PAUL SMITH PAUL SMITH**Paul Smith**£33.18**4.5★34 rev](https://www.amazon.co.uk/dp/B004I40RAC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4711 Floral Collection Rose Eau de Cologne for Women 100ml - Elegant Fragrance with Fresh Rose Floral Notes**4711**£12.33**18 rev10mo ago](https://www.amazon.co.uk/dp/B0FJLPZJMP) [**Bellavita Luxury ROSE Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Women | Fresh Floral Peach Jasmine and Ambery Musk Notes | Long Lasting Womens Day Special Fragrance**Bella Vita Luxury**£16.76**3,055 rev1y ago](https://www.amazon.co.uk/dp/B08X73HM2S) [**Michael Buble Love Note 100ml EDP**Michael Buble**£19.79**34 rev3y ago](https://www.amazon.co.uk/dp/B0BB7P8RF8) [**Ted Baker Woman Pink Eau de Toilette Floral Green & Fruity Perfume for Women with Peach Bergamot Apple Tangerine Musk & Vanilla Gift Idea 3.38 fl oz / 100ml**Ted Baker**£10.27**1,860 rev4y ago](https://www.amazon.co.uk/dp/B00F12X4ZU) [**Michael Bublé Fragrances By Invitation Signature Womens Eau de Parfum 100ml**Michael Buble**£21.43**894 rev7y ago](https://www.amazon.co.uk/dp/B07R3NQ8PK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4711 Floral Collection Rose Eau de Cologne for Women 100ml - Elegant Fragrance with Fresh Rose Floral Notes**4711**£12.33**4.4★**▲ 175%**](https://www.amazon.co.uk/dp/B0FJLPZJMP) [**Paul Smith Eau de Parfum for Women 100ml**Paul Smith**£29.23**4.7★**▲ 113%**](https://www.amazon.co.uk/dp/B000JCDV6Y) [**Paul Smith Eau de Parfum for Women 100 ml**Paul Smith**£28.62**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B000GHYOK4) [**Jimmy Choo Flash Eau de Parfum 60 ml (Pack of 1)**Jimmy Choo**£20.17**4.7★**▲ 44%**](https://www.amazon.co.uk/dp/B00BJ0QHFW) [**Yardley London English Rose Eau de Toilette Light Floral Perfume for Women Notes of Rose Magnolia & Violet Long-Lasting Fragrance Vegan & Cruelty-Free Made in the UK 125ml**Yardley**£11.34**4.5★**▲ 40%**](https://www.amazon.co.uk/dp/B00V6D7670)
**~~View all trending →~~**
## **What buyers say about paul smith rose perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Gentle fragrance”*
**Value For Money**14%
*“Good price”*
**Size-Overall**3%
*“Positives - A good size bottle”*
**Advertised Vs Actual Product**3%
*“I would say the description by the seller is very accurate”*
**Gifting Purpose**3%
*“Pleasing Gift”*
**Durability**2%
*“lasts all day”*
**Quality-Overall**2%
*“Had no complaints”*
**Color**1%
*“Nice light floral”*
**Soft Feel**1%
*“feels light on the body”*
**Weight Light**1%
*“Its light, pretty, and gets compliments”*
### **What buyers complain about **
**Smell**63%
*“Made me feel uneasy and the scent smells overwhelming, cheap and synthetic”*
**Durability**11%
*“Not long lasting”*
**Value For Money**6%
*“Ok for price just different”*
**Quality-Overall**2%
*“bottle not the best”*
**Comfort-Overall**1%
*“a bit unpleasant”*
**Strength**1%
*“Not effective”*
**Leak-Proof**1%
*“The in my bottle the spray pump is not working so it just spills”*
**Dilute/Watery**1%
*“Watery spray”*
**Hard Feel**1%
*“top a bit rough”*
### **Top return reasons **
**Smell**74%
**Value For Money**5%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Leak-Proof**2%
**Durability**2%
**Size-Overall**2%
**Motor Power**1%
**Defective Material/Parts**1%
**Strength**1%
## **Common questions**
- **Is paul smith rose perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the paul smith rose perfume niche?**
- 8 brands and 85 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in paul smith rose perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.3%.
- **When does demand for paul smith rose perfume peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the paul smith rose perfume niche?**
- Listings span £4.32–£33.18; the average listing price is £18.25 (sweet spot $15–$100). The average incumbent carries 1,657 reviews — the moat a new listing must climb.
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