---
title: "Paul Smith Aftershave — £138K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/paul-smith-aftershave"
last_updated: "2026-08-09T19:28:29.726Z"
locale: en
meta:
description: "Niche score 47/100 · £138K/yr market · 168K searches/yr · £27.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £138K/yr market · 168K searches/yr · £27.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paul Smith Aftershave — £138K/yr Amazon UK Niche (2026) - Flapen"
---
# **paul smith aftershave**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 55Conversion 38Competition 17Returns 99Price range 83Avg price 95Brand share 0Review moat 37Quality gap 76
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£27.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.50–£50.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+28.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,835.36**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£138K**
£138K/yr · 168K searches
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, paul smith aftershave is a £138K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paul smith aftershave market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£164K–£218K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#430**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **79%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Calvin Klein81% - Generic15% - Paul Smith2% - King Will1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.2% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/paul-smith-aftershave/trend)
## **Top paul smith aftershave search terms**
- **eternity for men**50K/yr+36.1%5.5% conv. - **paul smith aftershave for men**51K/yr+17.3%0.8% conv. - **paul smith aftershave**30K/yr+34.1%0.5% conv. - **calvin klein eternity men**17K/yr+48.5%5.7% conv. - **paul smith extreme**9K/yr-15.6%0.7% conv. - **ck eternity men**5K/yr+50.5%4.3% conv. - **paul smith extreme aftershave for men**4K/yr+25.4%0.0% conv. - **paul smith eau de toilette for men**3K/yr+28.7%0.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/paul-smith-aftershave/search-terms)
## **Top paul smith aftershave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£28K30%£41K40%£55K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Calvin Klein Eternity Eau de Toilette for Men Fougere Fragrance with Notes of Bergamot Geranium and Moss Medium Longevity**Calvin Klein**£27.46**4.6★4,930 rev](https://www.amazon.co.uk/dp/B0080FWYCE) [2**CALVIN KLEIN Eternity - After Shave for Men - Woody-Aromatic Fragrance - Nourishes and Cools After Shaving - 100 ml**Calvin Klein**£12.51**4.5★5,492 rev](https://www.amazon.co.uk/dp/B000C1VTK2) [3**Calvin Klein Eternity Eau de Toilette for Men Fougere Fragrance with Notes of Bergamot Geranium and Moss Medium Longevity**Calvin Klein**£30.61**4.6★4,930 rev](https://www.amazon.co.uk/dp/B0018S9T7S) [4**CALVIN KLEIN Eternity - Eau de Parfum for Men - Woody Fragrance with Notes of Sage Majestic Cypress and Suede Accord - High Longevity - 50ml**Calvin Klein**£36.01**4.4★2,814 rev](https://www.amazon.co.uk/dp/B07W4TH2CH) [5**Paul Men Gents EDT 100ml Eau De Toilette For Men**Generic**£29.05**4.6★34 rev](https://www.amazon.co.uk/dp/B0F63LL2VH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eternity Men 100ml Aftershave**Generic**£16.78**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GQVC6WXV) [**Eternity AfterShave for Men Gents Nourishes and Cools After Shaving 100ml**Generic**£17.53**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GP45V9RV) [**Paul Men Gents EDT 100ml Eau De Toilette For Men**Generic**£29.05**34 rev1y ago](https://www.amazon.co.uk/dp/B0F63LL2VH) [**Gold Eternity Ring For Women Wedding Band Engagement Stacking Rings Statement Anniversary Ring Women Girls Men Unisex 6MM (V)**Generic**£23.12**18 rev1y ago](https://www.amazon.co.uk/dp/B0DBK9JVSQ) [**CALVIN KLEIN Eternity - Aromatic Essence for Men - Fougere Fragrance with Notes of Juniper Berries Extract Coconut Accord and Cardamom - High Longevity - 100ml**Calvin Klein**£41.37**467 rev2y ago](https://www.amazon.co.uk/dp/B0CRT5FN86)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gold Eternity Ring For Women Wedding Band Engagement Stacking Rings Statement Anniversary Ring Women Girls Men Unisex 6MM (V)**Generic**£23.12**3.8★**▲ 331%**](https://www.amazon.co.uk/dp/B0DBK9JVSQ) [**Eternity Men 100ml Aftershave**Generic**£16.78**3.3★**▲ 306%**](https://www.amazon.co.uk/dp/B0GQVC6WXV) [**King Will Silver Promise 6MM Wedding Band For Men Tungsten Carbide Ring Comfort Fit Beveled Edges 9**King Will**£16.63**4.6★**▲ 303%**](https://www.amazon.co.uk/dp/B00HLCUQDQ) [**Eternity AfterShave for Men Gents Nourishes and Cools After Shaving 100ml**Generic**£17.53**3.9★**▲ 186%**](https://www.amazon.co.uk/dp/B0GP45V9RV) [**Calvin Klein Eternity Eau de Toilette for Men Fougere Fragrance with Notes of Bergamot Geranium and Moss Medium Longevity**Calvin Klein**£30.61**4.6★**▲ 84%**](https://www.amazon.co.uk/dp/B0018S9T7S)
**~~View all trending →~~**
## **What buyers say about paul smith aftershave**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**47%
*“Lasting fragrance”*
**Value For Money**28%
*“Great deal”*
**Quality-Overall**7%
*“Very good quality”*
**Cutting/Trimming**4%
*“Nice after shave”*
**Size-Overall**4%
*“Lovely fit and feels more expensive than it actually is”*
**Suitability Hot Weather**2%
*“excellent for summer time”*
**Advertised Vs Actual Product**1%
*“Item as described-great deodorant stick -fast delivery-thanks”*
**Durability**1%
*“Long lasting”*
**Suitability Curly Hair**1%
*“A great after shave”*
### **What buyers complain about **
**Smell**47%
*“Scent doesnt last long”*
**Strength**10%
*“Its weak”*
**Quality-Overall**7%
*“Low quality”*
**Functionality-Overall**7%
*“Not very effective”*
**Durability**6%
*“doesn't last long at all”*
**Value For Money**6%
*“Was ridiculously cheap”*
**Skin Health**3%
*“The second it touches the skin its gone”*
**Ease Of Use**2%
*“its a poor on or use aftershave”*
### **Top return reasons **
**Smell**40%
**Size-Overall**16%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Quality-Overall**6%
**Durability**5%
**Value For Money**5%
**Color**3%
**Ethical Trade/Fair Trade**2%
**Product Condition**2%
## **Common questions**
- **Is paul smith aftershave profitable to sell on Amazon United Kingdom?**
- The niche generates £138K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the paul smith aftershave niche?**
- 4 brands and 19 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in paul smith aftershave?**
- Top complaints mined from reviews: Smell, Strength, Quality-Overall. The return rate is 0.3%.
- **When does demand for paul smith aftershave peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the paul smith aftershave niche?**
- Listings span £8.50–£50.73; the average listing price is £27.26 (sweet spot $15–$100). The average incumbent carries 2,835 reviews — the moat a new listing must climb.
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