[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-beauty-paul-mitchell-super-skinny-serum":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":179,"baselines":214,"demand":219,"seasonality":436,"brandShare":449,"products":457,"feedback":508,"searchTerms":638,"related":648,"lastUpdated":165},"e67ad000-d510-441f-b0a7-168c16456826","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":33,"label":34,"slug":35,"href":36},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":150,"avgRating":151,"avgReviewCount":152,"avgPrice":153,"priceMin":154,"priceMax":155,"productCount":156,"unitsSoldMax":157,"sponsoredPct":158,"returnRate":159,"successfulLaunches360":160,"newProducts360":150,"amazonNicheId":138,"title":161,"slug":162,"href":163,"leafCategoryName":164,"scrapedAt":165,"brandCount":166,"brandCountYearAgo":150,"sellerCount":167,"signals":168,"avgBsr":170,"pageQuality":160,"unitsSoldMin":171,"unitsSoldAvgMin":172,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":176,"avgSellerAgeDays":177,"top20ClickShare":150,"top20BrandShare":150,"primePct":150,"oosRate":178},11371,24571,1.3191,0.1662,0.0264,1,4.54,4940,17.53,15.42,22.08,5,2000,0.2,0.0014,0,"paul mitchell super skinny serum","paul-mitchell-super-skinny-serum","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fpaul-mitchell-super-skinny-serum","Hair Perms & Texturisers","2026-07-20T23:51:37.255818+00:00",2,3,[169],"out_of_stock",152,1500,250,500,26295,35060,74,162,0.3462,{"score":180,"verdict":181,"components":182},34,"skip",[183,187,190,194,196,198,201,205,208,211],{"key":184,"score":167,"weight":185,"raw":186},"marketSize",0.15,11371.26,{"key":188,"score":189,"weight":185,"raw":148},"growth",46,{"key":191,"score":192,"weight":193,"raw":149},"conversion",33,0.1,{"key":195,"score":160,"weight":185,"raw":150},"competition",{"key":197,"score":160,"weight":193,"raw":150},"brandShare",{"key":199,"score":200,"weight":193,"raw":151},"qualityGap",35,{"key":202,"score":203,"weight":204,"raw":152},"reviewMoat",24,0.05,{"key":206,"score":207,"weight":193,"raw":159},"returns",99,{"key":209,"score":210,"weight":204,"raw":153},"avgPrice",81,{"key":212,"score":213,"weight":204,"raw":150},"priceRange",95,{"avgRating":215,"medianPrice":216,"medianReturnRate":217,"nichesTracked":218},4.36,12.12,0.0064,27606,{"points":220,"droppedPartialWeek":435},[221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,325,327,330,332,335,338,341,343,345,348,351,354,357,360,362,365,368,371,374,377,380,383,386,389,392,394,397,399,402,404,407,409,411,414,416,418,421,424,426,429,432],{"week":222,"volume":223},"2025-02-02",329,{"week":225,"volume":226},"2025-02-09",322,{"week":228,"volume":229},"2025-02-16",348,{"week":231,"volume":232},"2025-02-23",285,{"week":234,"volume":235},"2025-03-02",293,{"week":237,"volume":238},"2025-03-09",278,{"week":240,"volume":241},"2025-03-16",271,{"week":243,"volume":244},"2025-03-23",332,{"week":246,"volume":247},"2025-03-30",310,{"week":249,"volume":250},"2025-04-06",395,{"week":252,"volume":253},"2025-04-13",316,{"week":255,"volume":256},"2025-04-20",236,{"week":258,"volume":259},"2025-04-27",294,{"week":261,"volume":262},"2025-05-04",304,{"week":264,"volume":265},"2025-05-11",290,{"week":267,"volume":268},"2025-05-18",352,{"week":270,"volume":271},"2025-05-25",321,{"week":273,"volume":274},"2025-06-01",313,{"week":276,"volume":277},"2025-06-08",386,{"week":279,"volume":280},"2025-06-15",760,{"week":282,"volume":283},"2025-06-22",569,{"week":285,"volume":286},"2025-06-29",371,{"week":288,"volume":289},"2025-07-06",431,{"week":291,"volume":292},"2025-07-13",664,{"week":294,"volume":295},"2025-07-20",468,{"week":297,"volume":298},"2025-07-27",645,{"week":300,"volume":301},"2025-08-03",702,{"week":303,"volume":304},"2025-08-10",860,{"week":306,"volume":307},"2025-08-17",1024,{"week":309,"volume":310},"2025-08-24",607,{"week":312,"volume":313},"2025-08-31",463,{"week":315,"volume":316},"2025-09-07",453,{"week":318,"volume":319},"2025-09-14",377,{"week":321,"volume":322},"2025-09-21",339,{"week":324,"volume":322},"2025-09-28",{"week":326,"volume":250},"2025-10-05",{"week":328,"volume":329},"2025-10-12",458,{"week":331,"volume":322},"2025-10-19",{"week":333,"volume":334},"2025-10-26",387,{"week":336,"volume":337},"2025-11-02",326,{"week":339,"volume":340},"2025-11-09",402,{"week":342,"volume":114},"2025-11-16",{"week":344,"volume":86},"2025-11-23",{"week":346,"volume":347},"2025-11-30",614,{"week":349,"volume":350},"2025-12-07",422,{"week":352,"volume":353},"2025-12-14",430,{"week":355,"volume":356},"2025-12-21",445,{"week":358,"volume":359},"2025-12-28",373,{"week":361,"volume":353},"2026-01-04",{"week":363,"volume":364},"2026-01-11",351,{"week":366,"volume":367},"2026-01-18",362,{"week":369,"volume":370},"2026-01-25",403,{"week":372,"volume":373},"2026-02-01",626,{"week":375,"volume":376},"2026-02-08",699,{"week":378,"volume":379},"2026-02-15",649,{"week":381,"volume":382},"2026-02-22",360,{"week":384,"volume":385},"2026-03-01",369,{"week":387,"volume":388},"2026-03-08",342,{"week":390,"volume":391},"2026-03-15",390,{"week":393,"volume":271},"2026-03-22",{"week":395,"volume":396},"2026-03-29",267,{"week":398,"volume":388},"2026-04-05",{"week":400,"volume":401},"2026-04-12",279,{"week":403,"volume":262},"2026-04-19",{"week":405,"volume":406},"2026-04-26",292,{"week":408,"volume":114},"2026-05-03",{"week":410,"volume":247},"2026-05-10",{"week":412,"volume":413},"2026-05-17",319,{"week":415,"volume":337},"2026-05-24",{"week":417,"volume":337},"2026-05-31",{"week":419,"volume":420},"2026-06-07",415,{"week":422,"volume":423},"2026-06-14",693,{"week":425,"volume":280},"2026-06-21",{"week":427,"volume":428},"2026-06-28",890,{"week":430,"volume":431},"2026-07-05",622,{"week":433,"volume":434},"2026-07-12",681,false,[437,438,439,440,441,442,443,444,445,446,447,448],0.8810173660058186,1.0308928946342342,0.7232776461413875,0.7003689151495156,0.7390566836294319,1.3061395878947841,1.3338732091618926,1.666752646891215,0.8593623466602681,0.8998230407006388,1.1611649320656248,0.9516811133439308,{"top":450,"otherBrandCount":160,"otherClickShare":160},[451,454],{"brand":452,"clickShare":453},"Paul Mitchell",0.9505,{"brand":455,"clickShare":456},"COLOR WOW",0.0495,[458,468,479,487,498],{"asin":459,"title":460,"brand":452,"imageUrl":461,"price":155,"rating":462,"reviews":463,"clickShare90":464,"clickShare360":465,"launchDate":466,"amazonUrl":467},"B000NYL3NQ","Paul Mitchell Super Skinny Serum 150 ml (Packing may vary)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21jE-3DrXKL.jpg",4.6,8247,0.6252,0.7734,"2009-07-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB000NYL3NQ",{"asin":469,"title":470,"brand":452,"imageUrl":471,"price":472,"rating":473,"reviews":474,"clickShare90":475,"clickShare360":476,"launchDate":477,"amazonUrl":478},"B001AZIY6Q","Paul Mitchell Super Skinny Relaxing balm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21w09HNmK1L.jpg",16.13,4.4,4797,0.2411,0.1562,"2008-06-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB001AZIY6Q",{"asin":480,"title":481,"brand":455,"imageUrl":482,"price":154,"rating":473,"reviews":483,"clickShare90":456,"clickShare360":484,"launchDate":485,"amazonUrl":486},"B00G187C0Q","COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent Colour Fade Temporarily Seal Split Ends and Add Gloss - Get Silky Shiny Hair!","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31GE8KJZZcL.jpg",9437,0.053,"2013-12-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00G187C0Q",{"asin":488,"title":489,"brand":452,"imageUrl":490,"price":491,"rating":492,"reviews":493,"clickShare90":494,"clickShare360":495,"launchDate":496,"amazonUrl":497},"B0FFS56FDP","Paul Mitchell Round Trip Defining Serum","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21+kux6NO3L.jpg",17.27,4.7,36,0.0471,0.0098,"2026-01-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FFS56FDP",{"asin":499,"title":500,"brand":452,"imageUrl":501,"price":502,"rating":462,"reviews":503,"clickShare90":504,"clickShare360":505,"launchDate":506,"amazonUrl":507},"B00E9RJKVA","Paul Mitchell Gloss Drops Frizz Free 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31AZXwgTvHL.jpg",16.73,2183,0.0371,0.0077,"2008-05-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00E9RJKVA",{"love":509,"hate":571,"returnReasons":623},[510,517,524,530,537,544,550,557,562,567],{"topic":511,"percentOfMentions":512,"verbatims":513},"Quality-Overall",0.2051,[514,515,516],"Excellent product","Is a good product would recommend it","Amazing product",{"topic":518,"percentOfMentions":519,"verbatims":520},"Hair Styling",0.0962,[521,522,523],"Great, tales the frizz right out of my hair","Wonderful product times my hair","it made my curls look lovely no frizz",{"topic":525,"percentOfMentions":526,"verbatims":527},"Oily\u002FGreasy",0.07690000000000001,[528,529],"Great product does what it says - just use a little as too much makes hair too oily","it is non greasy which is a plus",{"topic":531,"percentOfMentions":532,"verbatims":533},"Smell",0.0705,[534,535,536],"smells lovely, it defines my curls and has made my hair wayyyy more low maintenance","Ok. It smells good","Don't look like a yeti anymore keeps it smooth and smells lush",{"topic":538,"percentOfMentions":539,"verbatims":540},"Brightness\u002FShine\u002FGlow",0.0673,[541,542,543],"is so shiny","The serum looks nice with glittery bits in","Amazing Shine and Smooth Finish",{"topic":545,"percentOfMentions":546,"verbatims":547},"Suitability Curly Hair",0.0513,[548,549,523],"I have super thick, curly, bleached hair and in the humid weather i have struggled for YEARS to find something that helps","It helps reduce frizz",{"topic":551,"percentOfMentions":552,"verbatims":553},"Color",0.0481,[554,555,556],"really like Colour Wow stuff","I really like the Color Wow shampoo","Colour wow",{"topic":558,"percentOfMentions":552,"verbatims":559},"Value For Money",[560,561],"It worth the money","so far it's well worth it",{"topic":563,"percentOfMentions":564,"verbatims":565},"Suitability Straight Hair",0.0385,[566],"Glossy hair",{"topic":568,"percentOfMentions":564,"verbatims":569},"Hair Growth",[570],"Keeps my hair frizz free",[572,579,585,591,595,599,603,609,614,619],{"topic":573,"percentOfMentions":574,"verbatims":575},"Adhesion\u002FStickiness",0.141,[576,577,578],"Leave my hair sticky","Made blow drying more difficult as hair became sticky","This left a sticky residue whether I used a tiny or larger amount on wet or dry hair",{"topic":558,"percentOfMentions":580,"verbatims":581},0.1346,[582,583,584],"Waste of money","Expensive, not effective. for me","not pay full price for it",{"topic":525,"percentOfMentions":586,"verbatims":587},0.0833,[588,589,590],"made my hair look greasy","product after product they leave my hair either too oily","making my hair look really greasy at the same time",{"topic":592,"percentOfMentions":526,"verbatims":593},"Allergies",[594],"I have allergies so need to ensure that I am not buying something that will be bad",{"topic":596,"percentOfMentions":526,"verbatims":597},"Suitability Wavy Hair",[598],"Does not work on wet hair as it states",{"topic":600,"percentOfMentions":526,"verbatims":601},"Size-Overall",[602],"the tube is incredibly short so doesnt reach the bottom of the tube - it barely fits into the top",{"topic":604,"percentOfMentions":605,"verbatims":606},"Suitability Humid Weather",0.0641,[607,608],"usually with damp weather my shorthair would end up looking a frizzy mess","When travelled to humid country on holiday no help at all",{"topic":610,"percentOfMentions":564,"verbatims":611},"Advertised Vs Actual Product",[612,613],"Not as good as they advertise it to be","Nothing like the advertise to be",{"topic":615,"percentOfMentions":616,"verbatims":617},"Suitability Short Hair",0.0256,[618],"Good for Short Hair",{"topic":620,"percentOfMentions":616,"verbatims":621},"Hair Related",[622],"just had to scrape hair up",[624,626,628,630,632,634,635,637],{"reason":610,"pct":625},0.3846,{"reason":558,"pct":627},0.15380000000000002,{"reason":629,"pct":526},"Texture\u002FConsistency-Overall",{"reason":631,"pct":526},"Strength",{"reason":633,"pct":526},"Moist\u002FDry",{"reason":525,"pct":526},{"reason":636,"pct":526},"Product Condition",{"reason":563,"pct":526},[639,643],{"term":161,"volume":640,"growthQoq":641,"conversionRate":642},22069,0.1512,0.0478,{"term":644,"volume":645,"growthQoq":646,"conversionRate":647},"paul mitchell serum",2502,0.3071,0.0323,[649,656,661,667,672,677],{"title":650,"href":651,"score":652,"verdict":653,"marketSize":654,"growth90":655},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,"watch",199354.35,0.3101,{"title":657,"href":658,"score":652,"verdict":653,"marketSize":659,"growth90":660},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":662,"href":663,"score":652,"verdict":664,"marketSize":665,"growth90":666},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":668,"href":669,"score":652,"verdict":653,"marketSize":670,"growth90":671},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":673,"href":674,"score":652,"verdict":653,"marketSize":675,"growth90":676},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":678,"href":679,"score":652,"verdict":653,"marketSize":680,"growth90":681},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424]