---
title: "Paul Mitchell Super Skinny Serum — £11K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/paul-mitchell-super-skinny-serum"
last_updated: "2026-08-09T14:04:02.927Z"
locale: en
meta:
description: "Niche score 34/100 · £11K/yr market · 25K searches/yr · £17.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £11K/yr market · 25K searches/yr · £17.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paul Mitchell Super Skinny Serum — £11K/yr Amazon UK Niche (2026) - Flapen"
---
# **paul mitchell super skinny serum**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 46Conversion 33Competition 0Returns 99Price range 95Avg price 81Brand share 0Review moat 24Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****£15.42–£22.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£17.53**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+16.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,940**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£11K**
£11K/yr · 25K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, paul mitchell super skinny serum is a £11K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paul mitchell super skinny serum market data**
- **Units sold / yr**
- **2K–2K**
- avg 250–500/product
- **Revenue / yr**
- **£26K–£35K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#152**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **34.6%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Paul Mitchell95% - COLOR WOW5%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +16.6% search growth over the last 90 days.
1K600Spike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/paul-mitchell-super-skinny-serum/trend)
## **Top paul mitchell super skinny serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£2K40%£5K60%£7K80%£9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paul Mitchell Super Skinny Serum 150 ml (Packing may vary)**Paul Mitchell**£22.08**4.6★8,247 rev](https://www.amazon.co.uk/dp/B000NYL3NQ) [2**Paul Mitchell Super Skinny Relaxing balm**Paul Mitchell**£16.13**4.4★4,797 rev](https://www.amazon.co.uk/dp/B001AZIY6Q) [3**COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent Colour Fade Temporarily Seal Split Ends and Add Gloss - Get Silky Shiny Hair!**COLOR WOW**£15.42**4.4★9,437 rev](https://www.amazon.co.uk/dp/B00G187C0Q) [4**Paul Mitchell Round Trip Defining Serum**Paul Mitchell**£17.27**4.7★36 rev](https://www.amazon.co.uk/dp/B0FFS56FDP) [5**Paul Mitchell Gloss Drops Frizz Free 75ml**Paul Mitchell**£16.73**4.6★2,183 rev](https://www.amazon.co.uk/dp/B00E9RJKVA)
### **Newest**
by launch date
[**Paul Mitchell Round Trip Defining Serum**Paul Mitchell**£17.27**36 rev5mo ago](https://www.amazon.co.uk/dp/B0FFS56FDP) [**COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent Colour Fade Temporarily Seal Split Ends and Add Gloss - Get Silky Shiny Hair!**COLOR WOW**£15.42**9,437 rev12y ago](https://www.amazon.co.uk/dp/B00G187C0Q) [**Paul Mitchell Super Skinny Serum 150 ml (Packing may vary)**Paul Mitchell**£22.08**8,247 rev17y ago](https://www.amazon.co.uk/dp/B000NYL3NQ) [**Paul Mitchell Super Skinny Relaxing balm**Paul Mitchell**£16.13**4,797 rev18y ago](https://www.amazon.co.uk/dp/B001AZIY6Q) [**Paul Mitchell Gloss Drops Frizz Free 75ml**Paul Mitchell**£16.73**2,183 rev18y ago](https://www.amazon.co.uk/dp/B00E9RJKVA)
### **Trending**
90-day click momentum
[**Paul Mitchell Gloss Drops Frizz Free 75ml**Paul Mitchell**£16.73**4.6★**▲ 382%**](https://www.amazon.co.uk/dp/B00E9RJKVA) [**Paul Mitchell Round Trip Defining Serum**Paul Mitchell**£17.27**4.7★**▲ 381%**](https://www.amazon.co.uk/dp/B0FFS56FDP) [**Paul Mitchell Super Skinny Relaxing balm**Paul Mitchell**£16.13**4.4★**▲ 54%**](https://www.amazon.co.uk/dp/B001AZIY6Q) [**COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent Colour Fade Temporarily Seal Split Ends and Add Gloss - Get Silky Shiny Hair!**COLOR WOW**£15.42**4.4★**— 7%**](https://www.amazon.co.uk/dp/B00G187C0Q) [**Paul Mitchell Super Skinny Serum 150 ml (Packing may vary)**Paul Mitchell**£22.08**4.6★**▼ 19%**](https://www.amazon.co.uk/dp/B000NYL3NQ)
## **What buyers say about paul mitchell super skinny serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product”*
**Hair Styling**10%
*“Great, tales the frizz right out of my hair”*
**Oily/Greasy**8%
*“Great product does what it says - just use a little as too much makes hair too oily”*
**Smell**7%
*“smells lovely, it defines my curls and has made my hair wayyyy more low maintenance”*
**Brightness/Shine/Glow**7%
*“is so shiny”*
**Suitability Curly Hair**5%
*“I have super thick, curly, bleached hair and in the humid weather i have struggled for YEARS to find something that helps”*
**Color**5%
*“really like Colour Wow stuff”*
**Value For Money**5%
*“It worth the money”*
**Suitability Straight Hair**4%
*“Glossy hair”*
**Hair Growth**4%
*“Keeps my hair frizz free”*
### **What buyers complain about **
**Adhesion/Stickiness**14%
*“Leave my hair sticky”*
**Value For Money**13%
*“Waste of money”*
**Oily/Greasy**8%
*“made my hair look greasy”*
**Allergies**8%
*“I have allergies so need to ensure that I am not buying something that will be bad”*
**Suitability Wavy Hair**8%
*“Does not work on wet hair as it states”*
**Size-Overall**8%
*“the tube is incredibly short so doesnt reach the bottom of the tube - it barely fits into the top”*
**Suitability Humid Weather**6%
*“usually with damp weather my shorthair would end up looking a frizzy mess”*
**Advertised Vs Actual Product**4%
*“Not as good as they advertise it to be”*
**Suitability Short Hair**3%
*“Good for Short Hair”*
**Hair Related**3%
*“just had to scrape hair up”*
### **Top return reasons **
**Advertised Vs Actual Product**38%
**Value For Money**15%
**Texture/Consistency-Overall**8%
**Strength**8%
**Moist/Dry**8%
**Oily/Greasy**8%
**Product Condition**8%
**Suitability Straight Hair**8%
## **Common questions**
- **Is paul mitchell super skinny serum profitable to sell on Amazon United Kingdom?**
- The niche generates £11K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (34/100).
- **How competitive is the paul mitchell super skinny serum niche?**
- 2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in paul mitchell super skinny serum?**
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Oily/Greasy. The return rate is 0.1%.
- **When does demand for paul mitchell super skinny serum peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the paul mitchell super skinny serum niche?**
- Listings span £15.42–£22.08; the average listing price is £17.53 (sweet spot $15–$100). The average incumbent carries 4,940 reviews — the moat a new listing must climb.
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