---
title: "Pastel Pink Hair Dye — £60K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/pastel-pink-hair-dye"
last_updated: "2026-08-09T14:05:18.007Z"
locale: en
meta:
description: "Niche score 53/100 · £60K/yr market · 95K searches/yr · £8.13 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £60K/yr market · 95K searches/yr · £8.13 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pastel Pink Hair Dye — £60K/yr Amazon UK Niche (2026) - Flapen"
---
# **pastel pink hair dye**
**Worth a look**
Shows low returns (0.1%), but a small market ($60K/yr) keeps it on the watch list.
Market size 15Growth 54Conversion 78Competition 56Returns 100Price range 23Avg price 23Brand share 27Review moat 34Quality gap 94
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+27.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,095.26**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£8.13**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.48–£18.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£60K**
£60K/yr · 95K searches
According to Flapen's Amazon United Kingdom niche tracking, pastel pink hair dye is a £60K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pastel pink hair dye market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£49K–£65K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **63%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**100**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 92%
**Open market**
**8%**
- Crazy Color64% - LIVE10% - Adore8% - ARCTIC FOX4% - L'Oreal Paris3% - La Riche3% - Open — no brand owns it (4 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — +27.1% search growth over the last 90 days.
3K2KSpike '26Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/pastel-pink-hair-dye/trend)
## **Top pastel pink hair dye search terms**
- **crazy colour pink**26K/yr+35.2%9.2% conv. - **pastel pink hair dye**19K/yr+19.2%3.4% conv. - **light pink hair dye**15K/yr+21.7%3.1% conv. - **baby pink hair dye**11K/yr+19.1%3.5% conv. - **crazy color hair dye pink**8K/yr+38.1%8.0% conv. - **pastel hair dye**8K/yr+19.7%0.6% conv. - **pinkissimo crazy colour**5K/yr+55.6%16.3% conv. - **crazy colour pinkissimo**3K/yr+29.6%17.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/pastel-pink-hair-dye/search-terms)
## **Top pastel pink hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£9K20%£12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crazy Color Vibrant Candy Floss Semi-Permanent Hair Dye. Highly Pigmented Pastel Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£4.51**3.4★276 rev](https://www.amazon.co.uk/dp/B0DB2L464P) [2**Crazy Color Vibrant Pinkissimo Semi-Permanent Hair Dye. Highly Pigmented Magenta Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£7.30**4.4★90 rev](https://www.amazon.co.uk/dp/B0DB2KLSVN) [3**Crazy Color Vibrant Rebel UV Semi-Permanent Hair Dye. Highly Pigmented Neon Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£6.20**3.5★138 rev](https://www.amazon.co.uk/dp/B0DB2LPFCG) [4**Crazy Color Vibrant Pinkissimo Semi-Permanent Hair Dye Duo. Highly Pigmented Magenta Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 200ml**Crazy Color**£10.84**4.5★155 rev](https://www.amazon.co.uk/dp/B0CNXXVT89) [5**Adore Shining Semi Permanent Hair Colour 190 Cotton Candy**Adore**£5.91**4.0★8,809 rev](https://www.amazon.co.uk/dp/B01C5XQ61Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf LIVE Intense Colour 109 Cool Rose Long-lasting Permanent Pink Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.63**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G35ZW5F2) [**Schwarzkopf LIVE Colour Moment 025 Dusty Rose with HaptiQ Anti-Damage System Semi-Permanent Rose Hair Dye Up to 15 Washes**LIVE**£5.44**253 rev6mo ago](https://www.amazon.co.uk/dp/B0G3137S9F) [**Crazy Color Metallic Marshmallow Semi-Permanent Hair Dye. Highly Pigmented Dusty Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£5.55**268 rev1y ago](https://www.amazon.co.uk/dp/B0DB2ND5P6) [**Crazy Color Vibrant Candy Floss Semi-Permanent Hair Dye. Highly Pigmented Pastel Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£4.51**276 rev1y ago](https://www.amazon.co.uk/dp/B0DB2L464P) [**Crazy Color Vibrant Pinkissimo Semi-Permanent Hair Dye. Highly Pigmented Magenta Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£7.30**90 rev1y ago](https://www.amazon.co.uk/dp/B0DB2KLSVN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf LIVE Colour Moment 025 Dusty Rose with HaptiQ Anti-Damage System Semi-Permanent Rose Hair Dye Up to 15 Washes**LIVE**£5.44**3.8★**▲ 176%**](https://www.amazon.co.uk/dp/B0G3137S9F) [**Schwarzkopf LIVE Pretty Pastels Pink Gold Hair Dye Pack of 3 Semi-Permanent Colour last up to 8 washes- P123 Rose Gold**Schwarzkopf**£18.22**4.2★**▲ 124%**](https://www.amazon.co.uk/dp/B07Z49LJ65) [**Schwarzkopf LIVE Intense Colour 109 Cool Rose Long-lasting Permanent Pink Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.63**4.4★**▲ 120%**](https://www.amazon.co.uk/dp/B0G35ZW5F2) [**Adore Shining Semi Permanent Hair Colour 192 Pink Petal**Adore**£5.95**4.0★**▲ 67%**](https://www.amazon.co.uk/dp/B01C5XQ7WO) [**2x La Riche Directions Semi-Permanent Hair Color 100ml Tub - Pastel Rose**La Riche**£8.83**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B0C3SZLKQT)
**~~View all trending →~~**
## **What buyers say about pastel pink hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**45%
*“Nice shade”*
**Quality-Overall**6%
*“Great product use it with my special conditioner”*
**Value For Money**5%
*“Good job it was cheap”*
**Color Fading/Discoloration**5%
*“fades nicely”*
**Ease Of Application**4%
*“Ease of application”*
**Smell**4%
*“Nice smelling conditioner”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“It's almost the same as the photo on the box”*
**Durability**2%
*“I bought purple shade which took much better and lasted longer”*
**Suitability Colored Hair**2%
*“Perfect baby pink if you have very bleached blonde hair”*
### **What buyers complain about **
**Color**35%
*“Colour too dark”*
**Suitability Colored Hair**15%
*“doesn't look like I've dyed it in my very blonde hair”*
**Functionality-Overall**11%
*“Did absolutely nothing”*
**Value For Money**8%
*“Also not a great deal in the pack”*
**Quality-Overall**4%
*“Rubbish”*
**Advertised Vs Actual Product**3%
*“not as advertised”*
**Hair Related**3%
*“Tried twice on hair has made no difference”*
**Coverage**2%
*“Not a good coverage”*
**Brightness/Shine/Glow**1%
*“doesn't glow in UV light”*
**Suitability Short Hair**1%
*“Sadly doesn't show up on medium blonde hair”*
### **Top return reasons **
**Color**67%
**Suitability Short Hair**11%
**Leak-Proof**11%
**Value For Money**6%
**Hair Related**6%
## **Common questions**
- **Is pastel pink hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £60K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +27.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the pastel pink hair dye niche?**
- 10 brands and 100 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in pastel pink hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- **What does it cost to enter the pastel pink hair dye niche?**
- Listings span £4.48–£18.22; the average listing price is £8.13 (sweet spot $15–$100). The average incumbent carries 3,095 reviews — the moat a new listing must climb.
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