---
title: "Passion Twist Hair — £7K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/passion-twist-hair"
last_updated: "2026-08-09T14:04:57.170Z"
locale: en
meta:
description: "Niche score 45/100 · £7K/yr market · 38K searches/yr · £17.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £7K/yr market · 38K searches/yr · £17.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Passion Twist Hair — £7K/yr Amazon UK Niche (2026) - Flapen"
---
# **passion twist hair**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 23Conversion 14Competition 68Returns 87Price range 51Avg price 81Brand share 40Review moat 44Quality gap 80
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.23**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£6.57–£23.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,054.81**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£7K**
£7K/yr · 38K searches
According to Flapen's Amazon United Kingdom niche tracking, passion twist hair is a £7K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **passion twist hair market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£4K–£9K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#372**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **66%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **225 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 89%
**Open market**
**15%**
- XTREND36% - AuHeiAmeri25% - Leeven9% - FALEMEI6% - BLUONASI5% - Blissource4% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/passion-twist-hair/trend)
## **Top passion twist hair search terms**
- **passion twist crochet hair**13K/yr-9.0%0.5% conv. - **passion twist**9K/yr+0.9%0.4% conv. - **passion twist hair**10K/yr-0.1%0.7% conv. - **twist hair**3K/yr+1.1%0.5% conv. - **passion twists**2K/yr-12.6%0.2% conv. - **pre twisted passion twist crochet hair**1K/yr+9.5%0.8% conv. - **passion twist hair 18 inch**195/yr+21.2%0.0% conv. - **passion twist hair 24 inch**117/yr+283.3%0.0% conv. - **passion twist hair 30 inch**110/yr+0.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/passion-twist-hair/search-terms)
## **Top passion twist hair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2948%£58812%£88216%£1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Passion Twist Braiding Hair Extnsions Crochet Braids Hair Extensions for Braiding Crochet Hair Extensions for Black Women(20 Inch (Pack of 8) #1B/30)**AuHeiAmeri**£21.00**4.5★352 rev](https://www.amazon.co.uk/dp/B08HCHQK7F) [2**8 Packs Passion Twist Braiding Hair Extnsions Crochet Braids Hair Extensions for Braiding Crochet Hair Extensions for Black Women (#1B)**AuHeiAmeri**£17.29**4.5★352 rev](https://www.amazon.co.uk/dp/B095JX66KJ) [3**Xtrend 10 Inch 8 Packs Pre twisted Passion Twist Crochet Hair Natural Black Bohemian Pre-looped Short Bob Passion Twists Hair Extensions for Women(1B#)**XTREND**£15.86**4.1★3,321 rev](https://www.amazon.co.uk/dp/B0BVBDZV19) [4**Xtrend 7 Packs 18 inch Black Passion twist crochet hair Water Wave Long Bohemian Crochet Braids Hair for Distressed Butterfly Locs Hair Synthetic Natural Hair Extensions 18strands/pack 1B#**XTREND**£16.15**4.1★3,321 rev](https://www.amazon.co.uk/dp/B0C2BWFRCT) [5**Xtrend 7 Packs 18 inch Passion twist crochet hair Water Wave Long Bohemian Crochet Braids Hair for Distressed Butterfly Locs Ombre Hair Synthetic Natural Hair Extensions 18strands/pack T27#**XTREND**£16.22**4.1★3,321 rev](https://www.amazon.co.uk/dp/B07TQ5HWCN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BLUONASI Yanky Twist Crochet Hair 12 Inch 9 Packs Passion Twist Spring Mini Crochet Hair Yankee Twist Close to Human hair**BLUONASI**£18.14**24 rev5mo ago](https://www.amazon.co.uk/dp/B0GKZMY1B3) [**Samtress 14 Inch Passion Twist Crochet Hair 8 Packs Natural Black Pre-twisted Water Wave Crochet Twist Hair Synthetic Pre Looped Bohemian Curly Hair Extensions for Women (#1B)**Samtress**£18.06**88 rev1y ago](https://www.amazon.co.uk/dp/B0F13R1JGR) [**FALEMEI 10 Packs Yanky Twist Crochet Hair 12 Inch Pre-twisted Natural Black Kinky Mini Spring Twist Small Curly Senegalese Braids Yankee (1B(Natural Black) 12 Inch (Pack of 10))**FALEMEI**£21.88**87 rev1y ago](https://www.amazon.co.uk/dp/B0DY7K9HYH) [**Mscat Water Wave Crochet Hair - 18 Inch Passion Twist Extensions in 7 Packs - Synthetic Hair for Bohemian Braiding**mscat**£14.53**60 rev1y ago](https://www.amazon.co.uk/dp/B0DHZSB6FP) [**Mscat 8 Inch 9Pack Micro Passion Twist Mini Senegalese Twist Crochet Braids Pre-looped Hair Extensions 1B#**mscat**£22.03**31 rev1y ago](https://www.amazon.co.uk/dp/B0DFHPCXGD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8 Pack Passion Twist Crochet Hair Extensions for Black Women - Braiding Extensions T1B/BUG 18 Inch (Pack of 8)**Qiyazai**£16.69**3.8★**▲ 262%**](https://www.amazon.co.uk/dp/B0DPC9Z3DS) [**AuHeiAmeri 8 Pack Pretwisted Passion Twist Crochet Hair - 12 Inch Prelooped Extensions for Black Women With Water Wave Braids (1B)**AuHeiAmeri**£19.58**4.5★**▲ 259%**](https://www.amazon.co.uk/dp/B09PL85B9M) [**BLUONASI Yanky Twist Crochet Hair 12 Inch 9 Packs Passion Twist Spring Mini Crochet Hair Yankee Twist Close to Human hair**BLUONASI**£18.14**4.7★**▲ 227%**](https://www.amazon.co.uk/dp/B0GKZMY1B3) [**Xtrend 7 Packs 18 inch Passion twist crochet hair Water Wave Long Bohemian Crochet Braids Hair for Distressed Butterfly Locs Ombre Hair Synthetic Natural Hair Extensions 18strands/pack T27#**XTREND**£16.22**4.1★**▲ 131%**](https://www.amazon.co.uk/dp/B07TQ5HWCN) [**Samtress 14 Inch Passion Twist Crochet Hair 8 Packs Natural Black Pre-twisted Water Wave Crochet Twist Hair Synthetic Pre Looped Bohemian Curly Hair Extensions for Women (#1B)**Samtress**£18.06**4.2★**▲ 106%**](https://www.amazon.co.uk/dp/B0F13R1JGR)
**~~View all trending →~~**
## **What buyers say about passion twist hair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good quality hair”*
**Soft Feel**14%
*“The hair is soft”*
**Texture/Consistency-Overall**12%
*“Quality texture”*
**Weight Light**9%
*“Nice came out really well and light”*
**Value For Money**5%
*“Value for money”*
**Hair Styling**4%
*“very good for the crochet style I wanted”*
**Assembly/Installation**3%
*“easy to install”*
**Ease Of Use**3%
*“this one was comfortable even after several hours”*
**Suitability Straight Hair**3%
*“lovely hair for passion twist”*
**Design-Overall**3%
*“sleek and reliable”*
### **What buyers complain about **
**Hair Styling**14%
*“The way my bathroom floor os full of hair every morning after styling is stressful I can't even touch it in public without it without it shading”*
**Value For Money**12%
*“Firstly it is far more expensive than the one I bought in the shop”*
**Material Quality**11%
*“Material - coarse”*
**Quality-Overall**8%
*“hair quality - poor”*
**Size-Overall**7%
*“Very small really a rip off”*
**Color**7%
*“Wrong colour”*
**Hard Feel**4%
*“it just looked so rough”*
**Stiffness**4%
*“Yeah i found this quite hard/firm hair and stiff too”*
**Assembly/Installation**3%
*“Also, installation takes a bit of patience if youre doing it yourself,”*
**Wrinkles**3%
*“a few strands did have slight frizz after a few days”*
### **Top return reasons **
**Quality-Overall**14%
**Advertised Vs Actual Product**13%
**Color**13%
**Suitability Short Hair**9%
**Compatibility-Overall**7%
**Suitability Long Hair**7%
**Size-Overall**6%
**Functionality-Overall**4%
**Thin**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is passion twist hair profitable to sell on Amazon United Kingdom?**
- The niche generates £7K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the passion twist hair niche?**
- 12 brands and 27 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in passion twist hair?**
- Top complaints mined from reviews: Hair Styling, Value For Money, Material Quality. The return rate is 1.4%.
- **When does demand for passion twist hair peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the passion twist hair niche?**
- Listings span £6.57–£23.71; the average listing price is £17.23 (sweet spot $15–$100). The average incumbent carries 2,055 reviews — the moat a new listing must climb.
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