---
title: "Parma Violet Perfume — £29K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/parma-violet-perfume"
last_updated: "2026-08-09T13:39:52.155Z"
locale: en
meta:
description: "Niche score 51/100 · £29K/yr market · 24K searches/yr · £16.96 avg price. A small market ($29K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £29K/yr market · 24K searches/yr · £16.96 avg price. A small market ($29K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Parma Violet Perfume — £29K/yr Amazon UK Niche (2026) - Flapen"
---
# **parma violet perfume**
**Worth a look**
Shows low returns (0.5%), but a small market ($29K/yr) keeps it on the watch list.
Market size 7Growth 23Conversion 76Competition 45Returns 98Price range 66Avg price 80Brand share 41Review moat 67Quality gap 76
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.96**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****821.12**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.09–£37.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£29K**
£29K/yr · 24K searches
According to Flapen's Amazon United Kingdom niche tracking, parma violet perfume is a £29K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **parma violet perfume market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£21K–£25K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#877**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **41%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**62**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**16%**
- paco rabanne49% - COLOUR ME11% - AL ANEEQ10% - Paradise Perfumes & Gems5% - PPG5% - Generic4% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — -3.5% search growth over the last 90 days.
1K600Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/parma-violet-perfume/trend)
## **Top parma violet perfume search terms**
- **violet perfume**6K/yr+7.7%2.1% conv. - **parma violet perfume**6K/yr-8.4%3.0% conv. - **ultraviolet paco rabanne women**8K/yr-14.5%9.4% conv. - **paco rabanne ultraviolet for women**3K/yr+5.9%10.8% conv. - **ultraviolet perfume women**878/yr+10.4%7.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/parma-violet-perfume/search-terms)
## **Top parma violet perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paco Rabanne Ultraviolet EDP Spray for Women 80 ml**paco rabanne**£32.47**4.7★4,246 rev](https://www.amazon.co.uk/dp/B001B1ST78) [2**Paco Rabanne Ultraviolet Eau de Parfum for Women 80 ml**paco rabanne**£32.04**4.5★1,239 rev](https://www.amazon.co.uk/dp/B000C233TG) [3**AL ANEEQ Violet Perfume for Women - Violets Fragrance Spray Eau de Toilette 100ml**AL ANEEQ**£15.18**4.2★1,371 rev](https://www.amazon.co.uk/dp/B0BXJSHR8C) [4**Parma Violet Gorgeous Roll On Roller Perfume Fragrance Oil Scent by Paradise Perfumes & Gems PPG - 3ml 6ml 12ml (Parma Violet 3ml)**Paradise Perfumes & Gems**£4.24**4.2★83 rev](https://www.amazon.co.uk/dp/B07TFNGFZ6) [5**COLOUR ME Violet Perfume for Women. 100ml Eau de Parfum. Luxury Fragrance - Ladies Perfume Long Lasting Womens Perfumes by Milton-Lloyd**COLOUR ME**£10.37**4.3★232 rev](https://www.amazon.co.uk/dp/B07VGYF9QR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dolce Violet by Dolce and Gabbana for Women - 2.5 oz EDT Spray**Dolce & Gabbana**£37.69**124 rev3y ago](https://www.amazon.co.uk/dp/B0C417T4G4) [**Parma Violet Natural Solid Perfume 15ml Fragrance Balm Cruelty Alcohol Free Handmade in UK**Generic**£8.24**10 rev4y ago](https://www.amazon.co.uk/dp/B0BPLY71RD) [***PARMA VIOLET* GORGEOUS EDP PERFUME 50ML SPRAY SCENT UNISEX FRAGRANCE PPG**PPG**£24.67**40 rev6y ago](https://www.amazon.co.uk/dp/B0846SDRQL) [**COLOUR ME Violet Perfume for Women. 50ml Eau de Parfums. Luxury Fragrance - Ladies Perfume Long Lasting Womens Perfumes by Milton-Lloyd**COLOUR ME**£7.19**141 rev6y ago](https://www.amazon.co.uk/dp/B082B3KNB7) [**COLOUR ME Violet Perfume for Women. 150ml Body Spray Luxury Fragrance - Womens Perfume Long Lasting Fragrance for Women by Milton-Lloyd**COLOUR ME**£3.09**163 rev6y ago](https://www.amazon.co.uk/dp/B082B4XTHH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**I Love Signature Violet Dreams Scented Body Mist Formulated With Natural Fruit Extracts Which Offer a Burst of Fragrance Vegan-Friendly - 150ml**I LOVE**£5.43**4.1★**▲ 368%**](https://www.amazon.co.uk/dp/B09N9S57ZW) [**Dolce Violet by Dolce and Gabbana for Women - 2.5 oz EDT Spray**Dolce & Gabbana**£37.69**4.4★**▲ 171%**](https://www.amazon.co.uk/dp/B0C417T4G4) [**COLOUR ME Violet Perfume for Women. 150ml Body Spray Luxury Fragrance - Womens Perfume Long Lasting Fragrance for Women by Milton-Lloyd**COLOUR ME**£3.09**3.8★**▲ 113%**](https://www.amazon.co.uk/dp/B082B4XTHH) [**Parma Violet Natural Solid Perfume 15ml Fragrance Balm Cruelty Alcohol Free Handmade in UK**Generic**£8.24**4.2★**▲ 99%**](https://www.amazon.co.uk/dp/B0BPLY71RD) [**freshskin beauty ltd | 10ml Parma Violet Fragrance Oil - Candles Bath Bombs Soap Making Reed Diffusers & Wax Melts - Cosmetic Grade & Vegan Friendly**freshskin beauty ltd**£3.77**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B01M11NUA7)
**~~View all trending →~~**
## **What buyers say about parma violet perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**80%
*“good strong smell something different”*
**Value For Money**12%
*“value for money”*
**Size-Overall**3%
*“Decent size bottle”*
**Advertised Vs Actual Product**1%
*“exactly how was described”*
### **What buyers complain about **
**Smell**63%
*“Not the fragrance that it should be”*
**Durability**19%
*“doesnt last long”*
**Shape/Style**4%
*“not my style”*
**Advertised Vs Actual Product**4%
*“Don't buy, missleading description”*
**Value For Money**3%
*“Not worth the money”*
### **Top return reasons **
**Smell**64%
**Quality-Overall**9%
**Leak-Proof**9%
**Moist/Dry**9%
**Durability**5%
**Size-Overall**5%
## **Common questions**
- **Is parma violet perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £29K/yr across 17 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the parma violet perfume niche?**
- 11 brands and 62 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in parma violet perfume?**
- Top complaints mined from reviews: Smell, Durability, Shape/Style. The return rate is 0.5%.
- **When does demand for parma violet perfume peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the parma violet perfume niche?**
- Listings span £3.09–£37.69; the average listing price is £16.96 (sweet spot $15–$100). The average incumbent carries 821 reviews — the moat a new listing must climb.
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