---
title: "Pantothenic Acid — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/pantothenic-acid"
last_updated: "2026-08-09T15:54:04.914Z"
locale: en
meta:
description: "Niche score 39/100 · £39K/yr market · 41K searches/yr · £12.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £39K/yr market · 41K searches/yr · £12.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pantothenic Acid — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **pantothenic acid**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 17Conversion 78Competition 22Returns 99Price range 45Avg price 52Brand share 37Review moat 41Quality gap 35
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.27**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£6.12–£22.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,425.86**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-15.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£39K**
£39K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, pantothenic acid is a £39K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pantothenic acid market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£37K–£49K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#193**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **64%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **—flat
**Sellers**
**34**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**14%**
- Health4All26% - Horbäach23% - La Roche-Posay19% - Lindens8% - NOW7% - Solgar4% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -15.5% search growth over the last 90 days.
1K600Spike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/pantothenic-acid/trend)
## **Top pantothenic acid search terms**
- **pantothenic acid**12K/yr-24.5%8.6% conv. - **vitamin b5**11K/yr-23.1%8.7% conv. - **vitamin b5 pantothenic acid**3K/yr-25.7%11.8% conv. - **b5 vitamin**2K/yr-12.3%10.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/pantothenic-acid/search-terms)
## **Top pantothenic acid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£12K40%£16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Health4All Vitamin B5 Pantothenic Acid 500mg 90 Capsules 3 Months Supply Purest No Additives VitB5 Capsules (not Tablets) Vegan Gluten-Free High Strength 8 333% NRV Supplement | Made in UK**Health4All**£8.29**4.5★380 rev](https://www.amazon.co.uk/dp/B00LL0QGJW) [2**Vitamin B5 Pantothenic Acid 500mg | 90 Tablets | Supplement with Calcium Pantothenate | High Strength 8333% NRV Per Daily Dose | No Artificial Preservatives | by Horbaach**Horbäach**£6.12**4.6★66 rev](https://www.amazon.co.uk/dp/B095KW17DJ) [3**La Roche-Posay Cicaplast Baume B5+ Multi-Purpose Ultra-Repairing Soothing Balm Skin Barrier Repair Panthenol Madecassoside Prebiotic Tribioma For Irritated Sensitive Skin 100ml**La Roche-Posay**£12.87**4.6★4,908 rev](https://www.amazon.co.uk/dp/B0BJFLVCZK) [4**Lindens - Vitamin B5 Pantothenic Acid 500mg 90 Tablets - UK Made | 1-A-Day | Contributes to Mental Performance Metabolism & Reduction of Tiredness | 7666% NRV Dose - Letterbox Friendly Vegan**Lindens**£6.95**4.4★439 rev](https://www.amazon.co.uk/dp/B00T7SY1M4) [5**Now Foods Pantothenic Acid 500mg 250 Vegan Capsules Lab-Tested Vitamin B5 High Dose Gluten Free SOYA Free Vegetarian**NOW**£22.09**4.6★150 rev](https://www.amazon.co.uk/dp/B0043MUT48)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitamin B5 Pantothenic Acid 100ml | 100% Pure Pantothemic Acid 6.2mg | UK Made Vegan Liquid | UV Protected Miron Glass | 10 Drops Daily (4 Month Supply)**Epigenetics**£22.19**4 rev2y ago](https://www.amazon.co.uk/dp/B0CWB49TNG) [**PureRevive High-Potency Vitamin B5 500mg - Advanced Pantothenic Acid Formula for Enhanced Metabolism Skin & Joint Support | Non-GMO Gluten-Free | Made in UK (30)**Bespoke Biotics**£7.66**23 rev2y ago](https://www.amazon.co.uk/dp/B0CNCSLGV5) [**EZ Pantothenic Acid Supplement | 150 High Strength Vitamin B5 Capsules - 500mg Pantothenic B5 per Serving | Pantothenic B5 Acid | Non-GMO Gluten & Filler Free | Manufactured in the UK**Ezyleaf Nutrition**£16.02**64 rev3y ago](https://www.amazon.co.uk/dp/B0BRQ7C1F6) [**Now Foods Pantothenic Acid 500mg 250 Vegan Capsules Lab-Tested Vitamin B5 High Dose Gluten Free SOYA Free Vegetarian**NOW**£22.09**150 rev3y ago](https://www.amazon.co.uk/dp/B0043MUT48) [**La Roche-Posay Cicaplast Baume B5+ Multi-Purpose Ultra-Repairing Soothing Balm Skin Barrier Repair Panthenol Madecassoside Prebiotic Tribioma For Irritated Sensitive Skin 100ml**La Roche-Posay**£12.87**4,908 rev3y ago](https://www.amazon.co.uk/dp/B0BJFLVCZK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Now Foods Pantothenic Acid 500mg 250 Vegan Capsules Lab-Tested Vitamin B5 High Dose Gluten Free SOYA Free Vegetarian**NOW**£22.09**4.6★**▲ 63%**](https://www.amazon.co.uk/dp/B0043MUT48) [**Health4All Vitamin B5 Pantothenic Acid 500mg 180 Capsules 6 Months Supply Purest No Additives VitB5 Capsules (not Tablets) Vegan Gluten-Free High Strength 8 333% NRV Supplement | Made in UK**Health4All**£13.77**4.5★**▲ 41%**](https://www.amazon.co.uk/dp/B00LL0QGEC) [**Vitamin B5 Pantothenic Acid 500mg | 90 Tablets | Supplement with Calcium Pantothenate | High Strength 8333% NRV Per Daily Dose | No Artificial Preservatives | by Horbaach**Horbäach**£6.12**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B095KW17DJ) [**La Roche-Posay Cicaplast Baume B5+ for Irritated Sensitive Skin 40ml**La Roche-Posay**£6.92**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B00ST2GSRK) [**Vitamin B5 Pantothenic Acid 100ml | 100% Pure Pantothemic Acid 6.2mg | UK Made Vegan Liquid | UV Protected Miron Glass | 10 Drops Daily (4 Month Supply)**Epigenetics**£22.19**5.0★**▲ 34%**](https://www.amazon.co.uk/dp/B0CWB49TNG)
**~~View all trending →~~**
## **What buyers say about pantothenic acid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**24%
*“Super hydrating”*
**Quality-Overall**12%
*“Its good produ”*
**Suitability Combination Skin**10%
*“Good for skin care”*
**Value For Money**7%
*“Worth it”*
**Soft Feel**7%
*“my skin felt much softer”*
**Suitability Dry Skin**6%
*“Good for dry skin”*
**Allergies**3%
*“It helps with irritated skin”*
**Absorbency**3%
*“Absorbs very well”*
**Vitamin**2%
*“Easy way to get our Vitamin B levels up”*
**Protection**2%
*“has really helped my skin barrier”*
### **What buyers complain about **
**Allergies**18%
*“Allergic Reaction”*
**Moist/Dry**9%
*“My skin was very dry”*
**Thickness**8%
*“I think its too thick for my skin”*
**Value For Money**6%
*“not worth the money”*
**Oily/Greasy**3%
*“Bot greasy Id say”*
**Suitability Dry Skin**3%
*“this is the first time I had very bad reaction after using it and skin feels very dry and peeling”*
**Vitamin**3%
*“These vitamins have done nothing for me”*
**Smell**3%
*“The smell is completely different to my last 2 tubes”*
**Skin Health**3%
*“Non scented and light weight cream that does reduce redness, however it left my skin peeling and feeling very dry”*
**Absorbency**2%
*“This doesn't absorb well”*
### **Top return reasons **
**Functionality-Overall**15%
**Advertised Vs Actual Product**11%
**Value For Money**10%
**Size-Overall**9%
**Smell**7%
**Defective Material/Parts**6%
**Suitability Combination Skin**6%
**Skin Health**5%
**Texture/Consistency-Overall**4%
**Product Condition**4%
## **Common questions**
- **Is pantothenic acid profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 14 tracked products. 90-day search growth is -15.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the pantothenic acid niche?**
- 12 brands and 34 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in pantothenic acid?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Thickness. The return rate is 0.3%.
- **When does demand for pantothenic acid peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the pantothenic acid niche?**
- Listings span £6.12–£22.19; the average listing price is £12.27 (sweet spot $15–$100). The average incumbent carries 2,426 reviews — the moat a new listing must climb.
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