---
title: "Panthenol — £228K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/panthenol"
last_updated: "2026-08-09T13:40:09.987Z"
locale: en
meta:
description: "Niche score 38/100 · £228K/yr market · 167K searches/yr · £12.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £228K/yr market · 167K searches/yr · £12.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Panthenol — £228K/yr Amazon UK Niche (2026) - Flapen"
---
# **panthenol**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 12Conversion 91Competition 6Returns 99Price range 17Avg price 52Brand share 0Review moat 43Quality gap 42
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.28**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£228K**
£228K/yr · 167K searches
**Review moat**
**Okay****2,181.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****£6.31–£16.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-26.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, panthenol is a £228K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **panthenol market data**
- **Units sold / yr**
- **13K–15K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£154K–£184K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#190**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- PURITO89% - Aflofarm6% - GPC GREEN PHARM COSMETIC5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/panthenol/trend)
## **Top panthenol search terms**
- **purito moisturiser**30K/yr+0.3%13.2% conv. - **purito panthenol cream**61K/yr-59.2%13.8% conv. - **panthenol**22K/yr+32.1%1.7% conv. - **panthenol cream**23K/yr+3.3%3.3% conv. - **purito mighty bamboo panthenol cream**8K/yr-30.2%14.1% conv. - **purito cream**6K/yr-34.7%7.8% conv. - **purito bamboo cream**7K/yr-59.9%12.8% conv. - **purito b5 panthenol re-barrier cream**3K/yr+5.4%6.1% conv. - **purito bamboo panthenol cream**7K/yr-58.7%11.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/panthenol/search-terms)
## **Top panthenol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£46K40%£91K60%£137K80%£182K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PURITO Mighty Bamboo Panthenol Cream 10% Panthenol for Blemish Recovery & Glow Boost Post-Acne Moisturizer Silicone-Free Non-Comedogenic Vegan Korean Skincare 3.38 fl oz / 100ml**PURITO**£12.36**4.4★6,131 rev](https://www.amazon.co.uk/dp/B0D4Y6MNTF) [2**PURITO Oat In Calming Gel Cream Oat Seed Water Lightweight Non-Sticky Moisturizer Non-Comedogenic Fragrance-Free Korean Skincare 100ml 3.38 fl.oz**PURITO**£11.13**4.4★6,131 rev](https://www.amazon.co.uk/dp/B09C1LW874) [3**PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.**PURITO**£12.35**4.5★766 rev](https://www.amazon.co.uk/dp/B0DKHD1BS7) [4**Aflofarm Panthenol 5% soothing cream 30 g**Aflofarm**£6.31**4.6★21 rev](https://www.amazon.co.uk/dp/B073PBGJHM) [5**9% Intensive Panthenol Cream 3.4 Oz/ 100 Ml with Aloe Vera & Hyaluronic Acid | Deep Moisturizing After Sun & Tattoo Care Hair Transplant for All Skin Types (Cream 100 Ml)**GPC GREEN PHARM COSMETIC**£15.07**4.6★1,041 rev](https://www.amazon.co.uk/dp/B0CRH7112H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PURITO SEOUL Mighty Bamboo Panthenol Cream (100 ml)**PURITO**£16.73**307 rev1y ago](https://www.amazon.co.uk/dp/B0DQP5763M) [**PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.**PURITO**£12.35**766 rev1y ago](https://www.amazon.co.uk/dp/B0DKHD1BS7) [**PURITO Mighty Bamboo Panthenol Cream 10% Panthenol for Blemish Recovery & Glow Boost Post-Acne Moisturizer Silicone-Free Non-Comedogenic Vegan Korean Skincare 3.38 fl oz / 100ml**PURITO**£12.36**6,131 rev2y ago](https://www.amazon.co.uk/dp/B0D4Y6MNTF) [**PURITO Centella Unscented Cream Korean Centella for All Skin Types Soothing Facial Cream for face K-Beauty Korean Skin Care 50ml 1.7 fl.oz**PURITO**£11.98**872 rev2y ago](https://www.amazon.co.uk/dp/B0CST4FP6D) [**9% Intensive Panthenol Cream 3.4 Oz/ 100 Ml with Aloe Vera & Hyaluronic Acid | Deep Moisturizing After Sun & Tattoo Care Hair Transplant for All Skin Types (Cream 100 Ml)**GPC GREEN PHARM COSMETIC**£15.07**1,041 rev2y ago](https://www.amazon.co.uk/dp/B0CRH7112H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aflofarm Panthenol 5% soothing cream 30 g**Aflofarm**£6.31**4.6★**▲ 194%**](https://www.amazon.co.uk/dp/B073PBGJHM) [**9% Intensive Panthenol Cream 3.4 Oz/ 100 Ml with Aloe Vera & Hyaluronic Acid | Deep Moisturizing After Sun & Tattoo Care Hair Transplant for All Skin Types (Cream 100 Ml)**GPC GREEN PHARM COSMETIC**£15.07**4.6★**▲ 61%**](https://www.amazon.co.uk/dp/B0CRH7112H) [**PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.**PURITO**£12.35**4.5★**▲ 12%**](https://www.amazon.co.uk/dp/B0DKHD1BS7) [**PURITO Oat In Calming Gel Cream Oat Seed Water Lightweight Non-Sticky Moisturizer Non-Comedogenic Fragrance-Free Korean Skincare 100ml 3.38 fl.oz**PURITO**£11.13**4.4★**— 4%**](https://www.amazon.co.uk/dp/B09C1LW874) [**PURITO Mighty Bamboo Panthenol Cream 10% Panthenol for Blemish Recovery & Glow Boost Post-Acne Moisturizer Silicone-Free Non-Comedogenic Vegan Korean Skincare 3.38 fl oz / 100ml**PURITO**£12.36**4.4★**— 2%**](https://www.amazon.co.uk/dp/B0D4Y6MNTF)
**~~View all trending →~~**
## **What buyers say about panthenol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**25%
*“Excellent moisturizer”*
**Suitability Combination Skin**13%
*“works really well for my clog prone skin”*
**Quality-Overall**11%
*“This kit seemed like an excellent introduction to the range”*
**Size-Overall**7%
*“the panthenol cream that I bought them fully sized”*
**Value For Money**5%
*“Decent value for money”*
**Weight Light**4%
*“not heavy makeup”*
**Suitability Oily Skin**4%
*“doesnt make me produce extra oil”*
**Allergies**4%
*“Non irritating”*
**Soft Feel**4%
*“Soft and gentle”*
**Texture/Consistency-Overall**4%
*“The texture is light”*
### **What buyers complain about **
**Allergies**17%
*“Wrecked my skin”*
**Suitability Dry Skin**9%
*“have found my skin needs a little bit more moisture so would use this as a day moisturiser not night”*
**Adhesion/Stickiness**8%
*“no stickiness at all”*
**Moist/Dry**8%
*“Not really the best moisturiser”*
**Skin Health**7%
*“unfortunately i couldnt use it there was an ingredient that my skin couldnt tolerate”*
**Size-Overall**6%
*“Very small samples”*
**Suitability Oily Skin**5%
*“It broke me out, I am oily skin and it was too heavy and thick”*
**Quality-Overall**3%
*“Can get other better products from this brand”*
**Suitability Combination Skin**2%
*“Even though it says it's for acne my skin hated it”*
**Texture/Consistency-Overall**2%
*“my skin texture looked awful”*
### **Top return reasons **
**Size-Overall**24%
**Advertised Vs Actual Product**8%
**Skin Health**8%
**Defective Material/Parts**7%
**Functionality-Overall**6%
**Suitability Combination Skin**6%
**Ingredients-Overall**4%
**Smell**4%
**Quality-Overall**4%
**Suitability Dry Skin**4%
## **Common questions**
- **Is panthenol profitable to sell on Amazon United Kingdom?**
- The niche generates £228K/yr across 7 tracked products. 90-day search growth is -26.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the panthenol niche?**
- 3 brands and 36 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in panthenol?**
- Top complaints mined from reviews: Allergies, Suitability Dry Skin, Adhesion/Stickiness. The return rate is 0.3%.
- **When does demand for panthenol peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the panthenol niche?**
- Listings span £6.31–£16.73; the average listing price is £12.28 (sweet spot $15–$100). The average incumbent carries 2,181 reviews — the moat a new listing must climb.
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