---
title: "Trend — panache - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/panache/trend"
last_updated: "2026-08-09T19:26:34.210Z"
locale: en
meta:
  description: "Niche score 55/100 · £25K/yr market · 55K searches/yr · £20.43 avg price. A small market ($25K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £25K/yr market · 55K searches/yr · £20.43 avg price. A small market ($25K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — panache - Flapen"
---

# **panache**

**Worth a look**

Shows a sweet-spot price point ($20.43 avg), but a small market ($25K/yr) keeps it on the watch list.

Market size 6Growth 49Conversion 28Competition 85Returns 72Price range 68Avg price 89Brand share 62Review moat 37Quality gap 81

**Avg price**

**Great****£20.43**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£3.05–£40.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+19.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,770.94**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£25K**

£25K/yr · 55K searches

## Trend