---
title: "Palmers Vanilla — £122K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/palmers-vanilla"
last_updated: "2026-08-09T20:40:25.588Z"
locale: en
meta:
description: "Niche score 41/100 · £122K/yr market · 210K searches/yr · £10.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £122K/yr market · 210K searches/yr · £10.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Palmers Vanilla — £122K/yr Amazon UK Niche (2026) - Flapen"
---
# **palmers vanilla**
**Skip it**
Soft demand (-22.4% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 14Conversion 61Competition 19Returns 98Price range 36Avg price 40Brand share 34Review moat 25Quality gap 77
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.84**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£6.44–£19.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£122K**
£122K/yr · 210K searches
**Review moat**
**Bad****4,046**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-22.4%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, palmers vanilla is a £122K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **palmers vanilla market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£54K–£65K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#492**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **55%**
- **Out of stock**
- **16.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**10%**
- Generic50% - WAASIL15% - KRISP8% - INSEEK7% - eos6% - Shengqialun5% - Open — no brand owns it (3 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 19 weeks — -22.4% search growth over the last 90 days.
7K5KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/palmers-vanilla/trend)
## **Top palmers vanilla search terms**
- **palmers tahitian vanilla**57K/yr+25.4%2.5% conv. - **palmers vanilla**53K/yr-61.8%2.5% conv. - **tahitian vanilla palmers**24K/yr-7.4%2.3% conv. - **palmers body oil vanilla**6K/yr+40.8%0.7% conv. - **palmers tahitian vanilla body oil**12K/yr-55.5%1.4% conv. - **palmers tahitian vanilla oil**6K/yr-8.8%1.2% conv. - **tahitian vanilla palmers oil**6K/yr-29.1%1.7% conv. - **palmers vanilla body oil**8K/yr-31.7%1.6% conv. - **tahitian vanilla**5K/yr-6.6%0.5% conv. - **palmers cocoa butter vanilla**3K/yr-13.6%5.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/palmers-vanilla/search-terms)
## **Top palmers vanilla products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£18K30%£37K45%£55K60%£73K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion with Vitamin E 400ml Intensely Hydrating Daily Moisturiser for All Skin Types- Nourishing Body Lotion for Soft Smooth Skin with spatula**Generic**£8.09**4.5★60 rev](https://www.amazon.co.uk/dp/B0GGJ8PLHW) [2**Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion 250ml**WAASIL**£6.79**4.3★11 rev](https://www.amazon.co.uk/dp/B0GPQKLQNB) [3**2 Pack Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion 400ml-48 Hour Hydration Deep Moisturizing with VitaminE and Shea Butter.Nourishing Cocoa Butter Formula For Soft Smooth Hydrating Skin**Generic**£14.04**4.8★10 rev](https://www.amazon.co.uk/dp/B0GKVS8V18) [4**Tahitian Vanilla Body Oil Moisture Drenching Serum Moisturising Body Oil with Vitamin E Fast-Absorbing Vanilla Body Oil for Dry Skin Protects & Soothes Dryness Lightweight & Non-Greasy - 100ml**INSEEK**£12.02**3.2★6 rev](https://www.amazon.co.uk/dp/B0GSFRK6TQ) [5**eos vanilla cashmere body lotion shea better 24hr moisture - 16 oz/473 ml**eos**£15.47**4.5★44,299 rev](https://www.amazon.co.uk/dp/B08KT2Z93D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vanilla Body Oil - Tahitian Vanilla Body Oil - Fast Absorbing & Lightweight Texture for Deep Hydration - After Shower & Bedtime Skin Care with Vitamin E**Shengqialun**£8.25**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GX5VDKPZ) [**Cocoa Butter Formula Tahitian Vanilla Daily Body Lotion with Vitamin E & Shea Butter 250ml**KRISP**£6.44**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GVG9D7R1) [**Cocoa Butter Formula Tahitian Vanilla Body Lotion 400ml Deep Moisturizing Nourishing Cocoa Butter Formula For Soft Smooth & Hydrating Skin with Cosmetic Spatula**KRISP**£7.73**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GT2CY67S) [**Tahitian Vanilla Body Oil Moisture Drenching Serum Moisturising Body Oil with Vitamin E Fast-Absorbing Vanilla Body Oil for Dry Skin Protects & Soothes Dryness Lightweight & Non-Greasy - 100ml**INSEEK**£12.02**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GSFRK6TQ) [**Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion 250ml**WAASIL**£6.79**11 rev4mo ago](https://www.amazon.co.uk/dp/B0GPQKLQNB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vanilla Body Oil - Tahitian Vanilla Body Oil - Fast Absorbing & Lightweight Texture for Deep Hydration - After Shower & Bedtime Skin Care with Vitamin E**Shengqialun**£8.25**3.0★**▲ 181%**](https://www.amazon.co.uk/dp/B0GX5VDKPZ) [**Cocoa Butter Formula Tahitian Vanilla Daily Body Lotion with Vitamin E & Shea Butter 250ml**KRISP**£6.44**5.0★**▲ 181%**](https://www.amazon.co.uk/dp/B0GVG9D7R1) [**Tahitian Vanilla Body Oil Moisture Drenching Serum Moisturising Body Oil with Vitamin E Fast-Absorbing Vanilla Body Oil for Dry Skin Protects & Soothes Dryness Lightweight & Non-Greasy - 100ml**INSEEK**£12.02**3.2★**▲ 180%**](https://www.amazon.co.uk/dp/B0GSFRK6TQ) [**Vitamin E Body Oil 192ml Tahitian Vanilla Moisturising Body Oil Hydrating Body Oil for Dry Skin Lightweight Fast Absorbing Skin Care Oil for Soft Smooth Glowing Skin**Barevel**£13.17**3.5★**▲ 157%**](https://www.amazon.co.uk/dp/B0GS7ZNYDZ) [**Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion 250ml**WAASIL**£6.79**4.3★**▲ 72%**](https://www.amazon.co.uk/dp/B0GPQKLQNB)
**~~View all trending →~~**
## **What buyers say about palmers vanilla**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**44%
*“Smells lush”*
**Moist/Dry**11%
*“moisturised without feeling greasy”*
**Soft Feel**9%
*“Smooth and soft”*
**Quality-Overall**7%
*“Quality body lotion”*
**Value For Money**5%
*“worth its money”*
**Absorbency**3%
*“absorbs well”*
**Suitability Combination Skin**2%
*“it really makes your skin feel good”*
**Suitability Dry Skin**2%
*“I have very dry skin”*
**Thickness**1%
*“Love the thickness of this lotion”*
**Texture/Consistency-Overall**1%
*“the texture is so creamy”*
### **What buyers complain about **
**Smell**29%
*“has funny smell”*
**Motor Power**13%
*“PUMP defective”*
**Value For Money**6%
*“a waste of money”*
**Moist/Dry**4%
*“Not very moisturising”*
**Allergies**3%
*“Burned my skin”*
**Dispensing Mechanism**2%
*“Broken pump dispenser”*
**Quality-Overall**2%
*“not as good as the original coconut oil one”*
**Ease Of Use**2%
*“i find it hard to be able to use the lotion”*
**Advertised Vs Actual Product**2%
*“listing is misleading it hasnt changed”*
**Thickness**2%
*“cream is far too thick to be in a pump dispenser bottle”*
### **Top return reasons **
**Motor Power**38%
**Smell**27%
**Product Condition**5%
**Leak-Proof**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Advertised Vs Actual Product**3%
**Functionality-Overall**2%
**Ease Of Cleaning**2%
**Dispensing Mechanism**2%
## **Common questions**
- **Is palmers vanilla profitable to sell on Amazon United Kingdom?**
- The niche generates £122K/yr across 11 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the palmers vanilla niche?**
- 9 brands and 40 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in palmers vanilla?**
- Top complaints mined from reviews: Smell, Motor Power, Value For Money. The return rate is 0.3%.
- **What does it cost to enter the palmers vanilla niche?**
- Listings span £6.44–£19.83; the average listing price is £10.84 (sweet spot $15–$100). The average incumbent carries 4,046 reviews — the moat a new listing must climb.
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