---
title: "Trend — p20 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/p20/trend"
last_updated: "2026-08-09T07:19:31.200Z"
locale: en
meta:
  description: "Niche score 59/100 · £844K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £844K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — p20 - Flapen"
---

# **p20**

**Worth a look**

Shows demand growing +338.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 100Conversion 97Competition 18Returns 100Price range 47Avg price 75Brand share 0Review moat 47Quality gap 20

**Growth**

**Incredible****+338.0%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£844K**

£844K/yr · 376K searches

**Avg price**

**Great****£15.04**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,808**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£10.94–£18.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")

## Trend