---
title: "P20 — £844K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/p20"
last_updated: "2026-08-09T08:52:52.446Z"
locale: en
meta:
description: "Niche score 59/100 · £844K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £844K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "P20 — £844K/yr Amazon UK Niche (2026) - Flapen"
---
# **p20**
**Worth a look**
Shows demand growing +338.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 100Conversion 97Competition 18Returns 100Price range 47Avg price 75Brand share 0Review moat 47Quality gap 20
**Growth**
**Incredible****+338.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£844K**
£844K/yr · 376K searches
**Avg price**
**Great****£15.04**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,808**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£10.94–£18.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, p20 is a £844K/yr Amazon United Kingdom market (376K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **p20 market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£752K–£902K**
- units × avg price
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**93**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- P20100%
## **Demand**
Weekly Amazon search volume, last 49 weeks — +338.0% search growth over the last 90 days.
45K35KSpike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/p20/trend)
## **Top p20 search terms**
- **p20 sun cream factor 50**120K/yr+356.9%15.9% conv. - **p20**116K/yr+296.7%10.4% conv. - **p20 kids**20K/yr+614.4%16.5% conv. - **p20 sun cream**22K/yr+289.8%9.5% conv. - **p20 sunscreen**19K/yr+321.1%9.2% conv. - **riemann p20 spf 50**15K/yr+303.8%15.0% conv. - **riemann p20**11K/yr+256.1%9.4% conv. - **p50 sun cream**8K/yr+246.3%11.6% conv. - **p20 kids spf50 sun cream**6K/yr+553.4%17.0% conv. - **p20 spray**7K/yr+410.3%13.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/p20/search-terms)
## **Top p20 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£84K20%£169K30%£253K40%£338K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RIEMANN P20 Original SPF50+ Plus Spray 200ml | High UVA & UVB Protection Sunscreen Spray | Long Lasting Water Resistant Sun Care | Lightweight Daily Protection**P20**£16.30**4.6★5,147 rev](https://www.amazon.co.uk/dp/B0BQMYSNFC) [2**RIEMANN P20 Sun Cream SPF50 +Plus for Kids 200ml. High Level UVA Protection Long Lasting up to 10 Hours Water Resistant up to 3 Hours. Suitable for Children aged 1+**P20**£17.32**4.7★2,973 rev](https://www.amazon.co.uk/dp/B083M25423) [3**Riemann P20 Sun cream/lotion for Kids (+1 yr) SPF50+. All day long Once a day Hydrating Absorbs Fast Long lasting 5*UVA & UVB protects up to 10hrs water resistant up to 3hrs no Octocrylene.**P20**£11.01**4.7★2,973 rev](https://www.amazon.co.uk/dp/B083M2RBFS) [4**RIEMANN P20 Original SPF30 Spray 200ml | Long Lasting UVA & UVB Sun Protection | Water Resistant Sunscreen Spray | Lightweight Daily Sun Care**P20**£16.73**4.6★1,388 rev](https://www.amazon.co.uk/dp/B0BQJY6CL7) [5**RIEMANN P20 SPF50 Sensitive Sun Cream 200ml High Level UVA Protection for up to 10 Hours Allergy Certification Water Resistant Durable & Long Lasting Sweat Resistant**P20**£18.57**4.7★2,238 rev](https://www.amazon.co.uk/dp/B09GNXD84W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RIEMANN P20 Original SPF20 Spray 200ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant**P20**£17.72**59 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQLK49M) [**RIEMANN P20 Original SPF50+ Plus Spray 200ml | High UVA & UVB Protection Sunscreen Spray | Long Lasting Water Resistant Sun Care | Lightweight Daily Protection**P20**£16.30**5,147 rev3y ago](https://www.amazon.co.uk/dp/B0BQMYSNFC) [**RIEMANN P20 Original SPF30 Spray 200ml | Long Lasting UVA & UVB Sun Protection | Water Resistant Sunscreen Spray | Lightweight Daily Sun Care**P20**£16.73**1,388 rev3y ago](https://www.amazon.co.uk/dp/B0BQJY6CL7) [**RIEMANN P20 Sensitive FACE SPF50+ UV Protection Cream 50 Grams | Non Greasy Highly Effective Protects Face from UV Radiation |Sun Protection Factor 50+ | Wear under Make Up**P20**£12.01**352 rev3y ago](https://www.amazon.co.uk/dp/B0BQJSVVRH) [**RIEMANN P20 Original SPF50 +Plus Spray 100ml Advanced Sunscreen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 Hours Very Water Resistant High UVA Protection**P20**£10.94**1,359 rev3y ago](https://www.amazon.co.uk/dp/B0BQJWP2V2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RIEMANN P20 Original SPF20 Spray 200ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant**P20**£17.72**4.9★**▲ 34%**](https://www.amazon.co.uk/dp/B0GLQLK49M) [**RIEMANN P20 Sun Cream SPF50 +Plus for Kids 200ml. High Level UVA Protection Long Lasting up to 10 Hours Water Resistant up to 3 Hours. Suitable for Children aged 1+**P20**£17.32**4.7★**▲ 21%**](https://www.amazon.co.uk/dp/B083M25423) [**RIEMANN P20 Original SPF50+ Plus Spray 200ml | High UVA & UVB Protection Sunscreen Spray | Long Lasting Water Resistant Sun Care | Lightweight Daily Protection**P20**£16.30**4.6★**— 4%**](https://www.amazon.co.uk/dp/B0BQMYSNFC) [**RIEMANN P20 SPF30 Sensitive Sun Cream 200ml High Level UVA Protection for up to 10 Hours Allergy Certification Water Resistant Durable & Long Lasting Sweat Resistant**P20**£17.36**4.7★**— 3%**](https://www.amazon.co.uk/dp/B09GNYFTC9) [**Riemann P20 Sun cream/lotion for Kids (+1 yr) SPF50+. All day long Once a day Hydrating Absorbs Fast Long lasting 5*UVA & UVB protects up to 10hrs water resistant up to 3hrs no Octocrylene.**P20**£11.01**4.7★**— 0%**](https://www.amazon.co.uk/dp/B083M2RBFS)
**~~View all trending →~~**
## **What buyers say about p20**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Goes on and soaks in easily too so not too many complaints”*
**Value For Money**10%
*“Cheaper than all the shops”*
**Suitability Combination Skin**10%
*“Didn't irritate my skin”*
**Durability**8%
*“Good product used for years”*
**Protection**8%
*“Great cream to protect your skin”*
**Ease Of Application**4%
*“easy application”*
**Stain Resistance**4%
*“the cream doesnt leave the dreaded orange stains that the original formula does”*
**Advertised Vs Actual Product**4%
*“Lasts as advertised”*
**Water Resistance**3%
*“Highly water resistant”*
**Allergies**2%
*“Great for my son woth allergies”*
### **What buyers complain about **
**Stain Resistance**14%
*“However its turned the white school tops yellow even with stain remover in the wash so beware”*
**Value For Money**12%
*“It is expensive”*
**Allergies**6%
*“I have anaphylactic reactions to citrus”*
**Suitability Hot Weather**4%
*“Don't go in the sea”*
**Side Effects**4%
*“My entire family burnt so badly within hours”*
**Ingredients-Overall**4%
*“Not sure if a bad batch or the ingredients have changed”*
**Color**4%
*“It comes out yellow”*
**Functionality-Overall**3%
*“Didn't work”*
**Moist/Dry**3%
*“Tried again the next day thinking did I not leave it to dry long enough/ not apply as much as I should”*
**Suitable For Outdoor**3%
*“Not effective for swimmers”*
### **Top return reasons **
**Size-Overall**33%
**Value For Money**33%
**Advertised Vs Actual Product**33%
## **Common questions**
- **Is p20 profitable to sell on Amazon United Kingdom?**
- The niche generates £844K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +338.0%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the p20 niche?**
- 1 brands and 93 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in p20?**
- Top complaints mined from reviews: Stain Resistance, Value For Money, Allergies. The return rate is 0.0%.
- **What does it cost to enter the p20 niche?**
- Listings span £10.94–£18.57; the average listing price is £15.04 (sweet spot $15–$100). The average incumbent carries 1,808 reviews — the moat a new listing must climb.
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