---
title: "P20 Sun Cream Spf 20 — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/p20-sun-cream-spf-20"
last_updated: "2026-08-09T14:04:03.906Z"
locale: en
meta:
description: "Niche score 48/100 · £79K/yr market · 33K searches/yr · £16.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £79K/yr market · 33K searches/yr · £16.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "P20 Sun Cream Spf 20 — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **p20 sun cream spf 20**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 92Conversion 97Competition 0Returns 100Price range 53Avg price 78Brand share 0Review moat 72Quality gap 17
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+102.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****£16.09**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****614.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£12.55–£17.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£79K**
£79K/yr · 33K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, p20 sun cream spf 20 is a £79K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **p20 sun cream spf 20 market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£48K–£64K**
- units × avg price
- **Conversion rate**
- **14.8%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- P20100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 50 weeks — +102.5% search growth over the last 90 days.
2K1KSpike '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/p20-sun-cream-spf-20/trend)
## **Top p20 sun cream spf 20 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£16K40%£32K60%£47K80%£63K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RIEMANN P20 Original SPF20 Spray 200ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant**P20**£17.72**4.9★59 rev](https://www.amazon.co.uk/dp/B0GLQLK49M) [2**RIEMANN P20 Original SPF20 Spray 100ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant**P20**£12.55**4.7★10 rev](https://www.amazon.co.uk/dp/B0GLQV2R61) [3**RIEMANN P20 Original SPF30 Spray 200ml | Long Lasting UVA & UVB Sun Protection | Water Resistant Sunscreen Spray | Lightweight Daily Sun Care**P20**£16.73**4.6★1,388 rev](https://www.amazon.co.uk/dp/B0BQJY6CL7) [4**RIEMANN P20 SPF30 Sensitive Sun Cream 200ml High Level UVA Protection for up to 10 Hours Allergy Certification Water Resistant Durable & Long Lasting Sweat Resistant**P20**£17.36**4.7★1,001 rev](https://www.amazon.co.uk/dp/B09GNYFTC9)
### **Newest**
by launch date
[**RIEMANN P20 Original SPF20 Spray 200ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant**P20**£17.72**59 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQLK49M) [**RIEMANN P20 Original SPF20 Spray 100ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant**P20**£12.55**10 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQV2R61) [**RIEMANN P20 Original SPF30 Spray 200ml | Long Lasting UVA & UVB Sun Protection | Water Resistant Sunscreen Spray | Lightweight Daily Sun Care**P20**£16.73**1,388 rev3y ago](https://www.amazon.co.uk/dp/B0BQJY6CL7) [**RIEMANN P20 SPF30 Sensitive Sun Cream 200ml High Level UVA Protection for up to 10 Hours Allergy Certification Water Resistant Durable & Long Lasting Sweat Resistant**P20**£17.36**1,001 rev4y ago](https://www.amazon.co.uk/dp/B09GNYFTC9)
### **Trending**
90-day click momentum
[**RIEMANN P20 Original SPF20 Spray 200ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant**P20**£17.72**4.9★**▲ 27%**](https://www.amazon.co.uk/dp/B0GLQLK49M) [**RIEMANN P20 Original SPF20 Spray 100ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant**P20**£12.55**4.7★**▲ 26%**](https://www.amazon.co.uk/dp/B0GLQV2R61) [**RIEMANN P20 SPF30 Sensitive Sun Cream 200ml High Level UVA Protection for up to 10 Hours Allergy Certification Water Resistant Durable & Long Lasting Sweat Resistant**P20**£17.36**4.7★**▼ 29%**](https://www.amazon.co.uk/dp/B09GNYFTC9) [**RIEMANN P20 Original SPF30 Spray 200ml | Long Lasting UVA & UVB Sun Protection | Water Resistant Sunscreen Spray | Lightweight Daily Sun Care**P20**£16.73**4.6★**▼ 57%**](https://www.amazon.co.uk/dp/B0BQJY6CL7)
## **What buyers say about p20 sun cream spf 20**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Best Product and full days wear”*
**Value For Money**19%
*“worth it”*
**Stain Resistance**9%
*“the cream doesnt leave the dreaded orange stains that the original formula does”*
**Ease Of Application**8%
*“So easy and less hassle than the continuous greasy sun cream application”*
**Protection**7%
*“All day protection with out forever applying”*
**Durability**6%
*“Good product used for years”*
**Suitability Combination Skin**5%
*“Been using it for 10 years never had burnt skin”*
**Suitability Oily Skin**5%
*“lasts much longer than the oil”*
**Advertised Vs Actual Product**3%
*“Does what it says on the can”*
**Water Resistance**3%
*“It's waterproof and lasts all day”*
### **What buyers complain about **
**Ingredients-Overall**13%
*“Not sure if a bad batch or the ingredients have changed”*
**Value For Money**13%
*“P20 expensive”*
**Moist/Dry**8%
*“Tried again the next day thinking did I not leave it to dry long enough/ not apply as much as I should”*
**Functionality-Overall**8%
*“Didn't work”*
**Color**8%
*“It comes out yellow”*
**Allergies**8%
*“I have anaphylactic reactions to citrus”*
**Stain Resistance**7%
*“Stains clothes”*
**Adhesion/Stickiness**4%
*“leaves a very sticky layer on your skin even long after application”*
**Quality-Overall**4%
*“Pretty rubbish”*
**Side Effects**4%
*“My entire family burnt so badly within hours”*
## **Common questions**
- **Is p20 sun cream spf 20 profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 4 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +102.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the p20 sun cream spf 20 niche?**
- 1 brands and 55 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in p20 sun cream spf 20?**
- Top complaints mined from reviews: Ingredients-Overall, Value For Money, Moist/Dry. The return rate is 0.0%.
- **What does it cost to enter the p20 sun cream spf 20 niche?**
- Listings span £12.55–£17.72; the average listing price is £16.09 (sweet spot $15–$100). The average incumbent carries 615 reviews — the moat a new listing must climb.
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