---
title: "Trend — oud - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/oud/trend"
last_updated: "2026-08-09T18:14:00.478Z"
locale: en
meta:
  description: "Niche score 50/100 · £354K/yr market · 690K searches/yr · £16.71 avg price. Soft demand (-14.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £354K/yr market · 690K searches/yr · £16.71 avg price. Soft demand (-14.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — oud - Flapen"
---

# **oud**

**Worth a look**

Shows low returns (0.4%), but soft demand (-14.0% this quarter) keeps it on the watch list.

Market size 53Growth 18Conversion 38Competition 51Returns 98Price range 63Avg price 79Brand share 18Review moat 23Quality gap 76

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£16.71**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£6.10–£30.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£354K**

£354K/yr · 690K searches

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****7,115.69**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-14.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

## Trend