---
title: "Oud — £354K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/oud"
last_updated: "2026-08-09T17:01:24.718Z"
locale: en
meta:
description: "Niche score 50/100 · £354K/yr market · 690K searches/yr · £16.71 avg price. Soft demand (-14.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £354K/yr market · 690K searches/yr · £16.71 avg price. Soft demand (-14.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oud — £354K/yr Amazon UK Niche (2026) - Flapen"
---
# **oud**
**Worth a look**
Shows low returns (0.4%), but soft demand (-14.0% this quarter) keeps it on the watch list.
Market size 53Growth 18Conversion 38Competition 51Returns 98Price range 63Avg price 79Brand share 18Review moat 23Quality gap 76
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.71**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£6.10–£30.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£354K**
£354K/yr · 690K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****7,115.69**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, oud is a £354K/yr Amazon United Kingdom market (690K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–May–Jun–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oud market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£418K–£501K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#158**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**194**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**4%**
- Lattafa54% - Ard Al Zaafaran20% - Bella Vita Luxury7% - Top Linen (NW) Ltd7% - AL ANEEQ5% - SAPPHIRE'S CHOICE4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, May, Jun, Oct · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/oud/trend)
## **Top oud search terms**
- **oud for men**140K/yr-12.9%2.9% conv. - **oud**129K/yr-20.6%1.1% conv. - **arabic perfume men**79K/yr-12.8%1.7% conv. - **lattafa asad**52K/yr-15.7%5.7% conv. - **oud perfume**38K/yr-10.2%0.7% conv. - **asad lattafa**38K/yr-17.7%6.3% conv. - **oud perfume for men**39K/yr-14.4%2.0% conv. - **mens oud**19K/yr-20.4%2.5% conv. - **dirham oud**29K/yr-1.2%6.7% conv. - **arabian perfume men**16K/yr-4.1%1.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/oud/search-terms)
## **Top oud products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£14K8%£28K12%£42K16%£57K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dirham Oud 100 Ml**Ard Al Zaafaran**£9.81**4.2★5,763 rev](https://www.amazon.co.uk/dp/B0773XLFRZ) [2**Asad by Lattafa for Men - 3.4 oz EDP Spray**Lattafa**£16.96**4.4★27,730 rev](https://www.amazon.co.uk/dp/B0B8TQ7YRW) [3**Lattafa Asad Premium Perfume Refreshing Oud and Musk Fragrances Eau De Parfum 100 ml Perfume for Unisex (Pack of 1) 100 ml (Pack of 1)**Lattafa**£17.14**4.3★6,684 rev](https://www.amazon.co.uk/dp/B09Y642849) [4**Khamrah by Lattafa for Men - 3.4 oz EDP Spray**Lattafa**£22.05**4.5★36,822 rev](https://www.amazon.co.uk/dp/B0B92Y18GT) [5**Badee Al Oud For Glory by Lattafa for Men - 3.4 oz EDP Spray**Lattafa**£19.09**4.5★14,468 rev](https://www.amazon.co.uk/dp/B08HVXDLXK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Latafa Asad Eau de Parfum 100ml Luxury Arabic Perfume for Men Long Lasting Spicy Vanilla Amber Fragrance Strong Projection Designer Style Scent (Asad)**Top Linen (NW) Ltd**£18.72**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GV154C8H) [**Dirham Eau De Parfum Luxury Long Lasting Arabic Fragrance for Men & Women | Elegant Designer Bottle | Everyday Wear Special Occasion Gift Idea (Dirham Oud)**Top Linen (NW) Ltd**£13.56**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GS6LF8KT) [**ASAD Luxury Arabic Perfume By Fragrance Couture for Men 100ml Eau de Parfum Long Lasting Oud Amber Woody Spicy Fragrance Intense Middle Eastern Cologne for Him (Asad Black)**Top Linen (NW) Ltd**£8.02**7 rev5mo ago](https://www.amazon.co.uk/dp/B0GNMXVNHJ) [**Asad Bourbon By Fragrance Couture Luxury Arabic Perfume for Men 100ml Long Lasting Oud & Amber Fragrance**Top Linen (NW) Ltd**£8.00**14 rev5mo ago](https://www.amazon.co.uk/dp/B0GNNPY587) [**Lattafa Asad 4-Piece Gift Set 25ml Mens Oriental Fragrance Collection | Asad Elixir Bourbon & Asad Zanzibar LE**Lattafa**£30.16**51 rev5mo ago](https://www.amazon.co.uk/dp/B0GK982TXV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Latafa Asad Eau de Parfum 100ml Luxury Arabic Perfume for Men Long Lasting Spicy Vanilla Amber Fragrance Strong Projection Designer Style Scent (Asad)**Top Linen (NW) Ltd**£18.72**5.0★**▲ 435%**](https://www.amazon.co.uk/dp/B0GV154C8H) [**Dirham Eau De Parfum Luxury Long Lasting Arabic Fragrance for Men & Women | Elegant Designer Bottle | Everyday Wear Special Occasion Gift Idea (Dirham Oud)**Top Linen (NW) Ltd**£13.56**5.0★**▲ 411%**](https://www.amazon.co.uk/dp/B0GS6LF8KT) [**Lattafa Asad 4-Piece Gift Set 25ml Mens Oriental Fragrance Collection | Asad Elixir Bourbon & Asad Zanzibar LE**Lattafa**£30.16**4.4★**▲ 216%**](https://www.amazon.co.uk/dp/B0GK982TXV) [**Asad Bourbon By Fragrance Couture Luxury Arabic Perfume for Men 100ml Long Lasting Oud & Amber Fragrance**Top Linen (NW) Ltd**£8.00**3.3★**▲ 194%**](https://www.amazon.co.uk/dp/B0GNNPY587) [**ASAD Luxury Arabic Perfume By Fragrance Couture for Men 100ml Eau de Parfum Long Lasting Oud Amber Woody Spicy Fragrance Intense Middle Eastern Cologne for Him (Asad Black)**Top Linen (NW) Ltd**£8.02**3.2★**▲ 130%**](https://www.amazon.co.uk/dp/B0GNMXVNHJ)
**~~View all trending →~~**
## **What buyers say about oud**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**65%
*“Great fragrances”*
**Value For Money**11%
*“Amazing value”*
**Quality-Overall**7%
*“Excellent product”*
**Durability**5%
*“It has great performance and longevity”*
**Gifting Purpose**2%
*“Ideal for gift”*
**Advertised Vs Actual Product**1%
*“even better than I expected”*
**Design-Overall**1%
*“Amazing design”*
**Size-Overall**0%
*“the size is great”*
**Suitability Dry Skin**0%
*“Last long enough on skin”*
**Moist/Dry**0%
*“I love the dry down”*
### **What buyers complain about **
**Smell**44%
*“weak scent”*
**Durability**15%
*“Not lasting”*
**Value For Money**6%
*“Looks so expensive”*
**Quality-Overall**5%
*“horrible quality, bottle was broken upon arrival”*
**Strength**2%
*“not as strong as promised”*
**Leak-Proof**2%
*“Leaked all over”*
**Allergies**2%
*“Bad smell and causes irritation”*
**Defective Material/Parts**1%
*“Products failed its standard”*
**Advertised Vs Actual Product**1%
*“unlike what the reviews claim”*
**Natural Resource Wastage**1%
*“Waste”*
### **Top return reasons **
**Smell**60%
**Leak-Proof**7%
**Quality-Overall**6%
**Durability**5%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Value For Money**4%
**Size-Overall**2%
**Product Condition**2%
**Strength**2%
## **Common questions**
- **Is oud profitable to sell on Amazon United Kingdom?**
- The niche generates £354K/yr across 26 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the oud niche?**
- 8 brands and 194 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in oud?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- **When does demand for oud peak?**
- Demand peaks in Mar–May–Jun–Oct; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the oud niche?**
- Listings span £6.10–£30.16; the average listing price is £16.71 (sweet spot $15–$100). The average incumbent carries 7,116 reviews — the moat a new listing must climb.
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