---
title: "Oud Perfume for Women — £852K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/oud-perfume-for-women"
last_updated: "2026-08-09T14:04:58.310Z"
locale: en
meta:
description: "Niche score 56/100 · £852K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £852K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oud Perfume for Women — £852K/yr Amazon UK Niche (2026) - Flapen"
---
# **oud perfume for women**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 24Conversion 32Competition 83Returns 98Price range 63Avg price 83Brand share 14Review moat 25Quality gap 63
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Great****£18.09**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£852K**
£852K/yr · 1.9M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.67–£34.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,585.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, oud perfume for women is a £852K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oud perfume for women market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **£543K–£724K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#145**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **39%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**271**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 74%
**Open market**
**4%**
- Lattafa68% - Bella Vita Luxury18% - Ard Al Zaafaran4% - Top Linen (NW) Ltd2% - MY PERFUMES2% - Jazzab2% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/oud-perfume-for-women/trend)
## **Top oud perfume for women search terms**
- **lattafa perfumes**585K/yr-6.0%1.3% conv. - **lattafa**309K/yr-13.9%0.8% conv. - **arabic perfume women**195K/yr-11.7%1.3% conv. - **lataffa**162K/yr-6.4%1.4% conv. - **lattafa perfume**101K/yr-4.7%1.4% conv. - **oud perfume for women**125K/yr-19.7%1.3% conv. - **bellavita perfume for women**46K/yr+78.2%3.1% conv. - **dubai perfume**51K/yr+3.0%1.2% conv. - **honey oud perfume**21K/yr+393.8%5.7% conv. - **honey oud**15K/yr+224.9%6.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/oud-perfume-for-women/search-terms)
## **Top oud perfume for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£17K4%£34K6%£51K8%£68K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey Bergamot Oud & Amber Notes | Long Lasting Unisex Fragrance**Bella Vita Luxury**£16.03**4.2★15,620 rev](https://www.amazon.co.uk/dp/B09X5BQ969) [2**Khamrah by Lattafa for Men - 3.4 oz EDP Spray**Lattafa**£22.05**4.5★36,822 rev](https://www.amazon.co.uk/dp/B0B92Y18GT) [3**Lattafa Eclaire EDP Spray 100ML (3.4 OZ) Long Lasting & Enchanting Fragrance For Women.**Lattafa**£20.68**4.3★2,278 rev](https://www.amazon.co.uk/dp/B0D5JKMCJM) [4**Angham by Lattafa for Unisex - 3.4 oz EDP Spray**Lattafa**£17.98**4.5★7,510 rev](https://www.amazon.co.uk/dp/B0DF85K4N5) [5**Khamrah | Eau De Parfum | 100ml | Naysah**Lattafa**£22.28**4.7★3,647 rev](https://www.amazon.co.uk/dp/B0BLGJHQLJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lattafa Khamrah Waha Unisex EDP 100ml - Fresh Yuzu Cucumber Sea Salt Accord**Lattafa**£34.16**147 rev2mo ago](https://www.amazon.co.uk/dp/B0H1XQY2W4) [**Luxury Honey Oud Unisex Perfume | Long Lasting EDP 100ml | Sweet Woody & Spicy Premium Fragrance with Bergamot Patchouli & Vanilla | Perfume for Men & Women**Generic**£13.32**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GLPMTNJ7) [**Lattafa Angham Second Song Eau de Parfum 100ml Unisex Oriental Vanilla Fragrance Long-Lasting Sweet & Creamy Scent**Lattafa**£23.06**860 rev5mo ago](https://www.amazon.co.uk/dp/B0GKPLFC7S) [**Bellavita Luxury Honey oud Eau de Parfum | 20 ml (0.7 fl.oz.) | Travel Size Perfume for Men and Women | Sweet Honey Bergamot Oud and Amber Notes | Long Lasting Unisex Fragrance**Bella Vita Luxury**£8.20**3,057 rev6mo ago](https://www.amazon.co.uk/dp/B09XLJZ3SK) [**Lattafa Musamam Black Intense Eau De Parfum 100ml/3.4oz Spray**Lattafa**£31.39**604 rev7mo ago](https://www.amazon.co.uk/dp/B0G3T5825C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lattafa Khamrah Waha Unisex EDP 100ml - Fresh Yuzu Cucumber Sea Salt Accord**Lattafa**£34.16**4.2★**▲ 361%**](https://www.amazon.co.uk/dp/B0H1XQY2W4) [**Bellavita Luxury Honey oud Eau de Parfum | 20 ml (0.7 fl.oz.) | Travel Size Perfume for Men and Women | Sweet Honey Bergamot Oud and Amber Notes | Long Lasting Unisex Fragrance**Bella Vita Luxury**£8.20**3.9★**▲ 352%**](https://www.amazon.co.uk/dp/B09XLJZ3SK) [**Luxury Honey Oud Unisex Perfume | Long Lasting EDP 100ml | Sweet Woody & Spicy Premium Fragrance with Bergamot Patchouli & Vanilla | Perfume for Men & Women**Generic**£13.32**5.0★**▲ 342%**](https://www.amazon.co.uk/dp/B0GLPMTNJ7) [**Lattafa Badee Al Oud Honor & Glory Eua De Parfum Niche Dubai 100ml**Lattafa**£19.34**4.4★**▲ 127%**](https://www.amazon.co.uk/dp/B0CFRHV1MX) [**Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey Bergamot Oud & Amber Notes | Long Lasting Unisex Fragrance**Bella Vita Luxury**£16.03**4.2★**▲ 115%**](https://www.amazon.co.uk/dp/B09X5BQ969)
**~~View all trending →~~**
## **What buyers say about oud perfume for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**69%
*“Clean scent”*
**Value For Money**9%
*“Excellent value”*
**Durability**6%
*“still very wearable”*
**Quality-Overall**4%
*“Great quality bottle, very pretty”*
**Gifting Purpose**2%
*“Great for gift giving”*
**Advertised Vs Actual Product**1%
*“As described”*
**Design-Overall**1%
*“The design is just beautiful”*
**Size-Overall**0%
*“great size”*
**Soft Feel**0%
*“creamy absolutely love it”*
**Color**0%
*“Gorgeous”*
### **What buyers complain about **
**Smell**42%
*“Awful smell”*
**Durability**14%
*“Didn't last”*
**Value For Money**6%
*“Not worth the price”*
**Quality-Overall**3%
*“Low quality”*
**Strength**2%
*“Not strong”*
**Advertised Vs Actual Product**2%
*“It is not what its said”*
**Leak-Proof**2%
*“it can leak a little bit”*
**Alcohol Content**1%
*“Is smelling like alcohol”*
**Allergies**1%
*“Bad smell and causes irritation”*
**Moist/Dry**1%
*“It doesn't even dry down to a nice smell”*
### **Top return reasons **
**Smell**58%
**Leak-Proof**7%
**Advertised Vs Actual Product**7%
**Quality-Overall**5%
**Durability**5%
**Defective Material/Parts**4%
**Value For Money**3%
**Size-Overall**2%
**Functionality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is oud perfume for women profitable to sell on Amazon United Kingdom?**
- The niche generates £852K/yr across 54 tracked products. 10 of 17 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the oud perfume for women niche?**
- 10 brands and 271 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in oud perfume for women?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- **When does demand for oud perfume for women peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the oud perfume for women niche?**
- Listings span £3.67–£34.16; the average listing price is £18.09 (sweet spot $15–$100). The average incumbent carries 4,586 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)