---
title: "Osis Dust It Powder — £124K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/osis-dust-it-powder"
last_updated: "2026-08-09T13:42:40.269Z"
locale: en
meta:
description: "Niche score 43/100 · £124K/yr market · 127K searches/yr · £7.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £124K/yr market · 127K searches/yr · £7.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Osis Dust It Powder — £124K/yr Amazon UK Niche (2026) - Flapen"
---
# **osis dust it powder**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 36Conversion 95Competition 38Returns 100Price range 8Avg price 21Brand share 0Review moat 56Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,262.4**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£124K**
£124K/yr · 127K searches
**Avg price**
**Bad****£7.66**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.47–£16.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, osis dust it powder is a £124K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **osis dust it powder market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£115K–£153K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **73%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**108**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Schwarzkopf49% - Schwarzkopf Professional44% - Gorgeous Shop5% - Got2B3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/osis-dust-it-powder/trend)
## **Top osis dust it powder search terms**
- **schwarzkopf hairspray**63K/yr+12.5%7.3% conv. - **silhouette hairspray**33K/yr+1.3%14.5% conv. - **schwarzkopf hair spray**7K/yr-1.6%5.1% conv. - **silhouette**6K/yr-14.9%2.7% conv. - **schwarzkopf silhouette hairspray**4K/yr+40.8%12.4% conv. - **silhouette hair spray**4K/yr+19.4%15.1% conv. - **hairspray schwarzkopf**4K/yr+11.0%8.2% conv. - **hair spray schwarzkopf**3K/yr+13.4%7.8% conv. - **silhouette hairspray 750ml**3K/yr+34.2%9.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/osis-dust-it-powder/search-terms)
## **Top osis dust it powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£25K30%£37K40%£50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf Professional Silhouette Super Hold Hairspray For Hair Styling Invisible Long Lasting Hold Micro Fine Film Formers Quick Drying Non Sticky Hairspray For Women Men 300 ml**Schwarzkopf Professional**£5.51**4.6★263 rev](https://www.amazon.co.uk/dp/B07GNTJRQ5) [2**Schwarzkopf Silhouette Super Hold Hairspray 750ml**Schwarzkopf**£10.95**4.7★1,955 rev](https://www.amazon.co.uk/dp/B002A50LRK) [3**Schwarzkopf Professional Silhouette Super Hold Hairspray For Hair Styling Invisible Long Lasting Hold Micro Fine Film Formers Quick Drying Non Sticky Hairspray For Women Men 500 ml**Schwarzkopf Professional**£7.43**4.7★398 rev](https://www.amazon.co.uk/dp/B07NZ1BZX2) [4**Schwarzkopf Hairspray Volume 250ml Hold Level 4 Hair Styling Hairspray for Fine Hair Volume Vegan Formula**Schwarzkopf**£2.58**4.4★317 rev](https://www.amazon.co.uk/dp/B0DQQH3PWL) [5**Schwarzkopf Hairspray Power 250ml with Caffeine Hold Level 5 Hair Styling Hairspray for All Hair Types Long-Lasting Power Hold Vegan Formula***Schwarzkopf**£2.47**4.4★329 rev](https://www.amazon.co.uk/dp/B0DQQF334X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf Hairspray Volume 250ml Hold Level 4 Hair Styling Hairspray for Fine Hair Volume Vegan Formula**Schwarzkopf**£2.58**317 rev1y ago](https://www.amazon.co.uk/dp/B0DQQH3PWL) [**Schwarzkopf Hairspray Power 250ml with Caffeine Hold Level 5 Hair Styling Hairspray for All Hair Types Long-Lasting Power Hold Vegan Formula***Schwarzkopf**£2.47**329 rev1y ago](https://www.amazon.co.uk/dp/B0DQQF334X) [**Schwarzkopf Protect & Repair Spray 150 ml Style & Repair Up to 230C Heat Protection Less Hair Breakage Heat Protectant**Schwarzkopf**£3.17**161 rev1y ago](https://www.amazon.co.uk/dp/B0DQQ9N5GQ) [**Schwarzkopf DOUBLE Silhouette Super Hold Hairspray 300ml**Gorgeous Shop**£13.45**66 rev3y ago](https://www.amazon.co.uk/dp/B0BS1F7XZF) [**Schwarzkopf DOUBLE Silhouette Super Hold Hairspray 500ml**Gorgeous Shop**£16.15**54 rev3y ago](https://www.amazon.co.uk/dp/B0BS1DCHMJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf Professional Silhouette Super Hold Hairspray For Hair Styling Invisible Long Lasting Hold Micro Fine Film Formers Quick Drying Non Sticky Hairspray For Women Men 500 ml**Schwarzkopf Professional**£7.43**4.7★**▲ 137%**](https://www.amazon.co.uk/dp/B07NZ1BZX2) [**Schwarzkopf DOUBLE Silhouette Super Hold Hairspray 300ml**Gorgeous Shop**£13.45**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0BS1F7XZF) [**Schwarzkopf Hairspray Volume 250ml Hold Level 4 Hair Styling Hairspray for Fine Hair Volume Vegan Formula**Schwarzkopf**£2.58**4.4★**▲ 31%**](https://www.amazon.co.uk/dp/B0DQQH3PWL) [**Schwarzkopf Protect & Repair Spray 150 ml Style & Repair Up to 230C Heat Protection Less Hair Breakage Heat Protectant**Schwarzkopf**£3.17**4.4★**▲ 12%**](https://www.amazon.co.uk/dp/B0DQQ9N5GQ) [**Schwarzkopf Professional Silhouette Super Hold Pump Spray 200ml**Schwarzkopf**£7.69**4.5★**▲ 12%**](https://www.amazon.co.uk/dp/B09PLK1JPQ)
**~~View all trending →~~**
## **What buyers say about osis dust it powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Amazing quality”*
**Hair Styling**12%
*“Good, keep hair in place”*
**Value For Money**12%
*“Good value”*
**Smell**10%
*“Delicate fragrance”*
**Ease Of Use**5%
*“Easy to brush out of hair”*
**Suitability Straight Hair**5%
*“Great for my fine hair”*
**Adhesion/Stickiness**4%
*“Very pleased with hairspray its not too heavy or sticky”*
**Advertised Vs Actual Product**4%
*“As described”*
**Durability**3%
*“Definitely holds well”*
**Hair Growth**3%
*“Brilliant strong hold hair spray does what it's ment to no greasiness”*
### **What buyers complain about **
**Hair Related**12%
*“Got this today absolutely rubbish does hold hair at all”*
**Adhesion/Stickiness**9%
*“I was very surprised with this hair spray I have tried so many that never hold for long or end up sticky”*
**Quality-Overall**9%
*“Cheap and nasty”*
**Strength**6%
*“Too strong a hold”*
**Damage/Burn Hair**6%
*“Tangles hair and leaves bits in”*
**Advertised Vs Actual Product**4%
*“Not as good as advertised”*
**Moist/Dry**4%
*“it completely dried out my beard hair left my beard feeling dry and horrible”*
**Leak-Proof**3%
*“No it was leaking lost half content too much time to send it back”*
**Suitability Straight Hair**3%
*“Perhaps too heavy for fine hair”*
**Jamming/Clogging**3%
*“These sprays have nozzles that clog up very easily”*
### **Top return reasons **
**Leak-Proof**37%
**Size-Overall**22%
**Functionality-Overall**13%
**Suitability Straight Hair**8%
**Damage/Burn Hair**4%
**Advertised Vs Actual Product**4%
**Adhesion/Stickiness**4%
**Defective Material/Parts**4%
**Spray/Flow**2%
**Locking Mechanism**1%
## **Common questions**
- **Is osis dust it powder profitable to sell on Amazon United Kingdom?**
- The niche generates £124K/yr across 15 tracked products. 90-day search growth is +8.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the osis dust it powder niche?**
- 4 brands and 108 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in osis dust it powder?**
- Top complaints mined from reviews: Hair Related, Adhesion/Stickiness, Quality-Overall. The return rate is 0.1%.
- **When does demand for osis dust it powder peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the osis dust it powder niche?**
- Listings span £2.47–£16.15; the average listing price is £7.66 (sweet spot $15–$100). The average incumbent carries 1,262 reviews — the moat a new listing must climb.
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