---
title: "Ordinary Hair Growth Serum — £295K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/ordinary-hair-growth-serum"
last_updated: "2026-08-09T14:05:13.632Z"
locale: en
meta:
description: "Niche score 49/100 · £295K/yr market · 241K searches/yr · £12.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £295K/yr market · 241K searches/yr · £12.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ordinary Hair Growth Serum — £295K/yr Amazon UK Niche (2026) - Flapen"
---
# **ordinary hair growth serum**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 54Conversion 87Competition 0Returns 99Price range 19Avg price 52Brand share 0Review moat 42Quality gap 93
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+26.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****£12.23**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£295K**
£295K/yr · 241K searches
**Review moat**
**Okay****2,300.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£9.83–£16.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ordinary hair growth serum is a £295K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ordinary hair growth serum market data**
- **Units sold / yr**
- **15K–20K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£183K–£245K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- The Ordinary95% - Minimalist5%
## **Demand**
Weekly Amazon search volume, last 51 weeks — +26.8% search growth over the last 90 days.
8K6KSpike '25Black Friday '25Holiday '25Spike '26Jul '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/ordinary-hair-growth-serum/trend)
## **Top ordinary hair growth serum search terms**
- **ordinary hair growth serum**75K/yr+30.0%7.0% conv. - **the ordinary hair growth serum**63K/yr+44.6%7.6% conv. - **the ordinary multi-peptide serum for hair density**45K/yr+14.2%7.5% conv. - **the ordinary hair serum**18K/yr+7.2%6.8% conv. - **ordinary hair serum**15K/yr+12.5%5.6% conv. - **the ordinary hair**11K/yr-3.8%5.6% conv. - **the ordinary hair care**9K/yr+24.9%6.1% conv. - **the ordinary scalp serum**5K/yr-9.3%8.5% conv. - **ordinary multi peptide serum for hair**2K/yr+86.3%6.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/ordinary-hair-growth-serum/search-terms)
## **Top ordinary hair growth serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£59K40%£118K60%£177K80%£236K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml**The Ordinary**£16.19**4.2★478 rev](https://www.amazon.co.uk/dp/B09WMT8HYB) [2**The Ordinary Hair Care Natural Moisturizing Factors + HA Lightweight Hydrating Scalp Serum with Hyaluronic Acid and Squalane 60ml**The Ordinary**£9.83**4.0★1,055 rev](https://www.amazon.co.uk/dp/B09Y2BYG2H) [3**Minimalist Hair Density Serum 18% | Hair Growth Serum| Procapil Capixyl Redensyl Anagain & Baicapil | Hair Fall Control & Hair Thickening | Women & Men | 30 ml**Minimalist**£10.69**3.9★5,368 rev](https://www.amazon.co.uk/dp/B093LMJFVH)
### **Newest**
by launch date
[**The Ordinary Hair Care Natural Moisturizing Factors + HA Lightweight Hydrating Scalp Serum with Hyaluronic Acid and Squalane 60ml**The Ordinary**£9.83**1,055 rev3y ago](https://www.amazon.co.uk/dp/B09Y2BYG2H) [**The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml**The Ordinary**£16.19**478 rev3y ago](https://www.amazon.co.uk/dp/B09WMT8HYB) [**Minimalist Hair Density Serum 18% | Hair Growth Serum| Procapil Capixyl Redensyl Anagain & Baicapil | Hair Fall Control & Hair Thickening | Women & Men | 30 ml**Minimalist**£10.69**5,368 rev4y ago](https://www.amazon.co.uk/dp/B093LMJFVH)
### **Trending**
90-day click momentum
[**The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml**The Ordinary**£16.19**4.2★**— 1%**](https://www.amazon.co.uk/dp/B09WMT8HYB) [**Minimalist Hair Density Serum 18% | Hair Growth Serum| Procapil Capixyl Redensyl Anagain & Baicapil | Hair Fall Control & Hair Thickening | Women & Men | 30 ml**Minimalist**£10.69**3.9★**— 2%**](https://www.amazon.co.uk/dp/B093LMJFVH) [**The Ordinary Hair Care Natural Moisturizing Factors + HA Lightweight Hydrating Scalp Serum with Hyaluronic Acid and Squalane 60ml**The Ordinary**£9.83**4.0★**— 2%**](https://www.amazon.co.uk/dp/B09Y2BYG2H)
## **What buyers say about ordinary hair growth serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**35%
*“Im so happy its actually working im full of baby hair growing”*
**Quality-Overall**18%
*“Excellent product”*
**Moist/Dry**12%
*“Really like this product for a dry scalp”*
**Value For Money**10%
*“Affordable hair density product”*
**Advertised Vs Actual Product**10%
*“Exactly as described”*
**Suitability Straight Hair**5%
*“Works will for my hair”*
**Suitability Combination Skin**3%
*“Look closely and stretch the skin a bit, before starting, so you know which product works for you and compare for yourself”*
**Suitability Curly Hair**3%
*“I look forward to the hair growth in the next month onwards”*
**Adhesion/Stickiness**2%
*“this doesnt interfere with the adhesive or cause slipping”*
### **What buyers complain about **
**Oily/Greasy**20%
*“hasn't made the slightest bit of difference other than makes my hair greasy”*
**Allergies**20%
*“I have a dry, sensitive scalp that reacts badly to most hair products, especially those with heavy oils, which only make the dryness and irritation worse”*
**Hair Related**11%
*“The density of my hair is insane”*
**Advertised Vs Actual Product**11%
*“Does not does what it says”*
**Quality-Overall**11%
*“Total rubbish”*
**Side Effects**6%
*“Had adverse effects”*
**Suitability Oily Skin**4%
*“oily”*
**Adhesion/Stickiness**4%
*“It gets very sticky”*
### **Top return reasons **
**Leak-Proof**29%
**Moist/Dry**13%
**Advertised Vs Actual Product**13%
**Compatibility-Overall**8%
**Functionality-Overall**8%
**Suitability Long Hair**8%
**Smell**8%
**Value For Money**8%
**Side Effects**4%
## **Common questions**
- **Is ordinary hair growth serum profitable to sell on Amazon United Kingdom?**
- The niche generates £295K/yr across 3 tracked products. 90-day search growth is +26.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the ordinary hair growth serum niche?**
- 2 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ordinary hair growth serum?**
- Top complaints mined from reviews: Oily/Greasy, Allergies, Hair Related. The return rate is 0.1%.
- **What does it cost to enter the ordinary hair growth serum niche?**
- Listings span £9.83–£16.19; the average listing price is £12.23 (sweet spot $15–$100). The average incumbent carries 2,300 reviews — the moat a new listing must climb.
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