---
title: "Opium Perfume for Women — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/opium-perfume-for-women"
last_updated: "2026-08-06T22:11:07.798Z"
locale: en
meta:
description: "Niche score 47/100 · £1.1M/yr market · 402K searches/yr · £68.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £1.1M/yr market · 402K searches/yr · £68.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Opium Perfume for Women — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **opium perfume for women**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 80Growth 20Conversion 51Competition 19Returns 98Price range 92Avg price 86Brand share 0Review moat 69Quality gap 21
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£12.26–£101.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£68.75**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£1.1M**
£1.1M/yr · 402K searches
**Review moat**
**Good****739.08**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, opium perfume for women is a £1.1M/yr Amazon United Kingdom market (402K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **opium perfume for women market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£859K–£1.0M**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#510**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Yves Saint Laurent95% - Amour Scents5%
## **Demand**
Weekly Amazon search volume, last 41 weeks — -9.5% search growth over the last 90 days.
7K5KSpike '25Black Friday '25Holiday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/opium-perfume-for-women/trend)
## **Top opium perfume for women search terms**
- **black opium perfume for women**181K/yr-4.7%3.5% conv. - **opium perfume for women**67K/yr-11.4%2.7% conv. - **black opium**63K/yr-11.9%3.0% conv. - **ysl black opium perfume for women**17K/yr-8.8%2.7% conv. - **black opium perfume**21K/yr-13.1%3.4% conv. - **opium**15K/yr-6.8%1.7% conv. - **opium perfume**16K/yr-16.9%1.8% conv. - **ysl black opium**7K/yr-37.3%4.1% conv. - **yves saint laurent black opium**5K/yr-16.1%2.7% conv. - **ysl opium perfume for women**4K/yr-2.2%2.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/opium-perfume-for-women/search-terms)
## **Top opium perfume for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£172K30%£343K45%£515K60%£686K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yves Saint Laurent Black Opium Eau de Parfum 30 ml**Yves Saint Laurent**£44.01**4.7★1,666 rev](https://www.amazon.co.uk/dp/B07CPL4WZV) [2**Yves Saint Laurent Black Opium Edp Spray 90 ml 90 ml**Yves Saint Laurent**£80.31**4.7★1,445 rev](https://www.amazon.co.uk/dp/B00NBK5JHK) [3**Yves Saint Laurent Opium Eau De Toilette For Women 50ml**Yves Saint Laurent**£51.14**4.7★620 rev](https://www.amazon.co.uk/dp/B0009OAGYW) [4**Yves Saint Laurent Black Opium Eau de Parfum 90ml Gift Set (Contains 90ml Eau de Parfum 10ml Travel Spray and Lipstick)**Yves Saint Laurent**£101.03**4.7★28 rev](https://www.amazon.co.uk/dp/B0CJ5YGTHY) [5**Amour Scents - Black Opiem - Midnight Guilt Extrait De Parfum - Womens Long-Lasting Dupe Perfume - Alternative Fragrances for Lasting Allure and Sensuous Appeal - (50ml)**Amour Scents**£12.26**4.3★687 rev](https://www.amazon.co.uk/dp/B09G8H1WLZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yves Saint Laurent Black Opium Over Red Eau De Parfum 50 ml**Yves Saint Laurent**£54.82**35 rev2y ago](https://www.amazon.co.uk/dp/B0CXMFFVGN) [**Yves Saint Laurent Black Opium Eau de Parfum 90ml Gift Set (Contains 90ml Eau de Parfum 10ml Travel Spray and Lipstick)**Yves Saint Laurent**£101.03**28 rev2y ago](https://www.amazon.co.uk/dp/B0CJ5YGTHY) [**Black Opium Le Parfum Vapo 90 Ml**Yves Saint Laurent**£95.74**19 rev3y ago](https://www.amazon.co.uk/dp/B0BQ5PHPW1) [**Amour Scents - Black Opiem - Midnight Guilt Extrait De Parfum - Womens Long-Lasting Dupe Perfume - Alternative Fragrances for Lasting Allure and Sensuous Appeal - (50ml)**Amour Scents**£12.26**687 rev4y ago](https://www.amazon.co.uk/dp/B09G8H1WLZ) [**Yves Saint Laurent Black Opium Eau De Parfum**Yves Saint Laurent**£99.41**35 rev7y ago](https://www.amazon.co.uk/dp/B07C11196M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yves Saint Laurent Black Opium Eau De Parfum 50ml**Yves Saint Laurent**£64.21**4.7★**▲ 64%**](https://www.amazon.co.uk/dp/B074PR845Q) [**Yves Saint Laurent Black Opium Eau de Parfum 30 ml**Yves Saint Laurent**£44.01**4.7★**— 8%**](https://www.amazon.co.uk/dp/B07CPL4WZV) [**Yves Saint Laurent Black Opium Edp Spray 90 ml 90 ml**Yves Saint Laurent**£80.31**4.7★**— 8%**](https://www.amazon.co.uk/dp/B00NBK5JHK) [**Yves Saint Laurent Black Opium Eau de Parfum 90ml Gift Set (Contains 90ml Eau de Parfum 10ml Travel Spray and Lipstick)**Yves Saint Laurent**£101.03**4.7★**— 0%**](https://www.amazon.co.uk/dp/B0CJ5YGTHY) [**Opium for Women by Yves Saint Laurent Eau de Toilette Spray 90ml**Yves Saint Laurent**£66.63**4.7★**— 4%**](https://www.amazon.co.uk/dp/B003BQIZX4)
**~~View all trending →~~**
## **What buyers say about opium perfume for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**53%
*“Beautiful fragrance”*
**Value For Money**19%
*“it is much cheaper than in most shops”*
**Quality-Overall**10%
*“Excellent product”*
**Advertised Vs Actual Product**6%
*“As advertised all good thanks”*
**Durability**3%
*“It lasts long”*
**Size-Overall**3%
*“Perfect to fit in ya small bag”*
**Gifting Purpose**1%
*“I brought this as a gift for my girlfriend”*
### **What buyers complain about **
**Smell**36%
*“No smell”*
**Size-Overall**18%
*“Tiny”*
**Value For Money**14%
*“expensive”*
**Durability**11%
*“it doesn't last”*
**Allergies**7%
*“Allergic reaction”*
**Quality-Overall**4%
*“Not as good as last time”*
### **Top return reasons **
**Smell**75%
**Value For Money**5%
**Product Condition**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Ease Of Use**3%
**Leak-Proof**3%
**Durability**1%
**Functionality-Overall**1%
## **Common questions**
- **Is opium perfume for women profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 12 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the opium perfume for women niche?**
- 2 brands and 65 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in opium perfume for women?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.
- **What does it cost to enter the opium perfume for women niche?**
- Listings span £12.26–£101.03; the average listing price is £68.75 (sweet spot $15–$100). The average incumbent carries 739 reviews — the moat a new listing must climb.
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