---
title: "Opi Nail Polish — £106K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/opi-nail-polish"
last_updated: "2026-08-09T15:55:38.002Z"
locale: en
meta:
description: "Niche score 37/100 · £106K/yr market · 617K searches/yr · £6.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £106K/yr market · 617K searches/yr · £6.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Opi Nail Polish — £106K/yr Amazon UK Niche (2026) - Flapen"
---
# **opi nail polish**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 38Conversion 31Competition 42Returns 97Price range 0Avg price 19Brand share 0Review moat 24Quality gap 60
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+10.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£106K**
£106K/yr · 617K searches
**Review moat**
**Bad****6,145.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.90**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.76–£12.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, opi nail polish is a £106K/yr Amazon United Kingdom market (617K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **opi nail polish market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£104K–£138K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- essie91% - OPI9% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/opi-nail-polish/trend)
## **Top opi nail polish search terms**
- **essie nail polishes**320K/yr+13.0%1.5% conv. - **essie**103K/yr-2.2%1.0% conv. - **essie nail polish**70K/yr+14.6%1.3% conv. - **opi bubble bath**12K/yr+154.9%6.6% conv. - **nail polish essie**20K/yr+5.5%1.5% conv. - **sheer nail polish**13K/yr+20.3%0.3% conv. - **essie nail varnish**13K/yr+45.5%1.2% conv. - **sheer pink nail polish**8K/yr-1.5%0.7% conv. - **esse nail polishes**8K/yr+17.5%1.9% conv. - **bubble bath nail polish**6K/yr+36.3%3.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/opi-nail-polish/search-terms)
## **Top opi nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£42K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**essie Original Nail Polish Classic Sheer Pink Trendy Colour Lovely Natural Finish Nail Polish for Any Occasion & Season French Manicure 13 Mademoiselle**essie**£5.54**4.4★10,747 rev](https://www.amazon.co.uk/dp/B0002Z8NFW) [2**Essie Original Nail Polish Sheer Pink Pale Pink Great Coverage & Durability Colour For Any Occasions And The Queen Approves Shade: 6 Ballet Slippers**essie**£5.54**4.4★10,747 rev](https://www.amazon.co.uk/dp/B009AQWGXE) [3**Essie Nail Polish Original Bordeaux Nail Polish Dark Red Nail Varnish Burgundy Cherry Red Nails Glossy Shine and High Coverage Salon Quality Finish Vegan Formula**essie**£5.66**4.4★8,990 rev](https://www.amazon.co.uk/dp/B013CFXRJK) [4**Essie Nail Polish 57 Forever Yummy Hot Creamy Red Original High Performance Shine and High Coverage Nail Polish Long-Lasting Luxury Nail Varnish 13.5 ml**essie**£5.88**4.6★5,331 rev](https://www.amazon.co.uk/dp/B00A3B41TM) [5**Gel by essie Gel-like Nail Polish Up to 15 Days of Wear No UV Light Frost Yourself Metallic Blush Pink Nail Polish 13.5ml**essie**£7.60**4.4★2,014 rev](https://www.amazon.co.uk/dp/B0FR4TFRNM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Essie Glass Nails Cin Cin Soft Pink Nail Polish Sheer Finish Light-Reflecting Finish and Flawless Coverage Designed For High Shine & Glossy Surface Finish 13.5ml**essie**£7.61**22 rev9mo ago](https://www.amazon.co.uk/dp/B0FWCMS5L5) [**Gel by essie Gel-like Nail Polish Up to 15 Days of Wear No UV Light Frost Yourself Metallic Blush Pink Nail Polish 13.5ml**essie**£7.60**2,014 rev10mo ago](https://www.amazon.co.uk/dp/B0FR4TFRNM) [**Gel by Essie Nail Polish Fairy Tailor Sheer Nude Pink Nail Polish Gel Couture Longlasting High Shine Up to 15 Days of Wear No UV Light Chip Resistant Vegan Formula 13.5ml**essie**£6.99**2,022 rev2y ago](https://www.amazon.co.uk/dp/B007PTUEFU) [**Gel by essie Nail Polish Shiny Topcoat Clear Topcoat Nail Polish Gel Couture Up to 15 Days of Wear No UV Light Longlasting High Shine Nail Varnish 13.5ml**essie**£7.05**1,817 rev2y ago](https://www.amazon.co.uk/dp/B07BBQ6K84) [**OPI Infinite Shine Nail Polish - Bubble Bath - Gel Like & Long Lasting Pale Pink Nail Polish - with Pre-Cured Gel Technology & OPI Pro-Wide Brush (15ml)**OPI**£10.84**1,338 rev2y ago](https://www.amazon.co.uk/dp/B0CRFTRQP3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**essie Nail Polish - No.891 Its High Time Professional Nail Polish Green Spring Tone Color 13.5ml**essie**£3.76**4.5★**▲ 249%**](https://www.amazon.co.uk/dp/B0BPSVX58N) [**Gel by essie Gel-like Nail Polish Up to 15 Days of Wear No UV Light Frost Yourself Metallic Blush Pink Nail Polish 13.5ml**essie**£7.60**4.4★**▲ 245%**](https://www.amazon.co.uk/dp/B0FR4TFRNM) [**Essie Nail Polish 57 Forever Yummy Hot Creamy Red Original High Performance Shine and High Coverage Nail Polish Long-Lasting Luxury Nail Varnish 13.5 ml**essie**£5.88**4.6★**▲ 122%**](https://www.amazon.co.uk/dp/B00A3B41TM) [**essie Original Nail Polish Classic Sheer Pink Trendy Colour Lovely Natural Finish Nail Polish for Any Occasion & Season French Manicure 13 Mademoiselle**essie**£5.54**4.4★**▲ 68%**](https://www.amazon.co.uk/dp/B0002Z8NFW) [**Essie Glass Nails Cin Cin Soft Pink Nail Polish Sheer Finish Light-Reflecting Finish and Flawless Coverage Designed For High Shine & Glossy Surface Finish 13.5ml**essie**£7.61**4.7★**▲ 56%**](https://www.amazon.co.uk/dp/B0FWCMS5L5)
**~~View all trending →~~**
## **What buyers say about opi nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“Cute colour”*
**Brightness/Shine/Glow**10%
*“It's shiny,”*
**Quality-Overall**9%
*“Good nail care”*
**Moist/Dry**5%
*“Dries quickly, really strong and shiny”*
**Ease Of Application**5%
*“just a perfect application”*
**Value For Money**4%
*“Great value”*
**Smell**4%
*“Was attracted by the apricot colour and fragrance, and the cute bottle”*
**Stitch/Finish/Polish**4%
*“gives off a lovely shiny finish”*
**Durability**3%
*“Very durable with a bottom”*
**Advertised Vs Actual Product**3%
*“As described”*
### **What buyers complain about **
**Quality-Overall**15%
*“Disappointing quality”*
**Color**13%
*“Colour is slightly different”*
**Value For Money**12%
*“Expensive for what it is”*
**Thickness**8%
*“it goes on like cheap thick polish”*
**Smudge Resistance**5%
*“Goes on smeary”*
**Coverage**5%
*“But this colour gives poor, uneven coverage, even after two coats”*
**Functionality-Overall**4%
*“The second time I've used it the results are not good”*
**Moist/Dry**4%
*“And they didn't even make two hours after drying before they started chipping and peeling off”*
**Paint Quality**3%
*“Worst nail varnish I have tried”*
**Texture/Consistency-Overall**3%
*“This does not go on smoothly or evenly”*
### **Top return reasons **
**Color**55%
**Quality-Overall**10%
**Functionality-Overall**5%
**Advertised Vs Actual Product**3%
**Moist/Dry**3%
**Product Condition**2%
**Coverage**2%
**Value For Money**2%
**Defective Material/Parts**2%
**Thickness**2%
## **Common questions**
- **Is opi nail polish profitable to sell on Amazon United Kingdom?**
- The niche generates £106K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the opi nail polish niche?**
- 2 brands and 86 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in opi nail polish?**
- Top complaints mined from reviews: Quality-Overall, Color, Value For Money. The return rate is 0.7%.
- **When does demand for opi nail polish peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the opi nail polish niche?**
- Listings span £3.76–£12.68; the average listing price is £6.90 (sweet spot $15–$100). The average incumbent carries 6,146 reviews — the moat a new listing must climb.
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